Brand Analyst Financial Services & Software

• Apr 2022 - Present

Strategically led Clip's pivotal 2023 launch: Bill Payments, achieving success swiftly through a 360° integrated marketing strategy. Expertly guided multifunctional teams to seamless alignment, resulting in a flawless go-to-market execution that achieved $1M POS within the first two weeks. Formulated holistic marketing tactics spanning software, financial services, and pioneering financial innovations, effectively driving financial inclusion across Mexico. Devised annual product marketing blueprint, optimizing market positioning and delivering an impressive +60% increase in loan placement. Skillfully trained the extended multifunctional team for smooth new releases integration. Spearheaded Clip Card's Go to Market strategy redesign. Applied innovative behavioral economics principles, deftly aligning customer needs with seasonal demands (Buen Fin, Christmas, New Year campaigns). Show less

Senior Business Consultant

• Jul 2021 - Apr 2022

Led pioneering Embedded Finance initiative at a digital bank in Mexico. Shaped business strategy through in-depth market analysis and competitive benchmarks within the Fintech landscape. Managed key account relationships with the first public partner, fostering commercial growth and facilitating seamless integration into the digital platform. Conceptualized products by defining innovative functionalities. Ensured regulatory compliance with CNBV standards and devised a business model based on strategic projections. Collaborated closely with cross-functional stakeholders to execute the project.Championed transformational Private and UHN Banking project at Mexico's largest financial institution. Implemented an agile-driven client advisory model spanning all banking segments. Introduced a specialized tech tool for investment portfolio analysis. Crafted launch communications for end customers, along with tailored reports for clients and user-friendly front-end interfaces for bankers, office managers, and investment counselors. Show less

Business consultant

• Feb 2020 - Jul 2021

JUMP -Field Sales intern

• Jul 2018 - Jul 2019

Revamped field sales initiative across Central America and Mexico, optimizing Mattel's market presence, sales figures, and sales team effectiveness. Collaborated closely with Trade Marketing to devise strategic approaches for success. Managed Mattel's CBT4 accounts, including major toy stores in the northern region. Oversaw inventory, sales forecasting, analysis, and recommended monthly inventory adjustments. Provided strategic sales recommendations for seasonal toy offerings tailored to each client. Show less

Staff Opening Ceremony

• Aug 2018 - Oct 2018

Coordinator of the culture group, managing dancers and artists at the opening ceremony of 2018 Mexico’s Grand Prix. Coordinator of the culture group, managing dancers and artists at the opening ceremony of 2018 Mexico’s Grand Prix.

Temporary assistant of a insurance agent

• Apr 2014 - Apr 2014

- Fill in forms - Record and document transactions - Compute information, transactions - Costumer service, such as phone calls, and personal contact - Represent the agent in the GNP's offices - Fill in forms - Record and document transactions - Compute information, transactions - Costumer service, such as phone calls, and personal contact - Represent the agent in the GNP's offices