Paulina Larocca - Creative Catalyst
Founder and Creative Director at Paulina Larocca Creative Catalyst- Claim this Profile
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Bio
Jo Adamo
I have had the privilege of attending one of Paulina’s creative leadership courses while we worked together at Pernod Ricard. The course was both enlightening and invaluable. It showed me how creative I truly was and taught me how to deal with uncertainty through critical thinking from various perspectives. Creativity is a 21st century skill that everyone needs and will benefit from continuing to develop - even if you good at it! I’m grateful to Paulina for sharing her expertise in creativity, facilitation and innovation with me and the wider Pernod Ricard team.
Helen Simpson
Paulina and I worked together most recently when I was Head of Innovation at Ikabo and she was in her consultancy business, Paulina Larocca Creative Catalyst. We brought Paulina in to share her comprehensive understanding of the science of creative problem solving and how it drives innovation. Paulina did a great job deepening the team's already substantial knowledge in the area and she linked in to real business outcomes. Prior to that I worked with Paulina when she was the Director of Innovation and Creativity at Pernod Ricard. I attended her Creative Leadership School, Th!nk, and it changed how I saw and understood creativity and the creative problem solving process, and it opened my eyes to endless applications, both personally and professionally. We also had the pleasure to work together on innovation projects. Paulina has a real gift for communicating and generating creative innovations that are commercially viable. I would welcome the chance to work with Paulina on anything creative or innovation related.
Cindy Lenferna de la Motte
Paulina is deeply knowledgeable in the area of creativity and is capable of directing this knowledge to unlock innovation in individuals and their organisations. Paulina has proven success in practical creativity programs that changes mindsets, and drives new behaviour that delivers value. Her focus on the science of innovation and how this relates to leadership is fascinating. Paulina champions creative problem solving, with a passion to impart this knowledge to others. Paulina is a published author and her book Creativity + is a toolkit no modern leader should be without. If you get the opportunity to work with Paulina, opt in immediately!
Jo Adamo
I have had the privilege of attending one of Paulina’s creative leadership courses while we worked together at Pernod Ricard. The course was both enlightening and invaluable. It showed me how creative I truly was and taught me how to deal with uncertainty through critical thinking from various perspectives. Creativity is a 21st century skill that everyone needs and will benefit from continuing to develop - even if you good at it! I’m grateful to Paulina for sharing her expertise in creativity, facilitation and innovation with me and the wider Pernod Ricard team.
Helen Simpson
Paulina and I worked together most recently when I was Head of Innovation at Ikabo and she was in her consultancy business, Paulina Larocca Creative Catalyst. We brought Paulina in to share her comprehensive understanding of the science of creative problem solving and how it drives innovation. Paulina did a great job deepening the team's already substantial knowledge in the area and she linked in to real business outcomes. Prior to that I worked with Paulina when she was the Director of Innovation and Creativity at Pernod Ricard. I attended her Creative Leadership School, Th!nk, and it changed how I saw and understood creativity and the creative problem solving process, and it opened my eyes to endless applications, both personally and professionally. We also had the pleasure to work together on innovation projects. Paulina has a real gift for communicating and generating creative innovations that are commercially viable. I would welcome the chance to work with Paulina on anything creative or innovation related.
Cindy Lenferna de la Motte
Paulina is deeply knowledgeable in the area of creativity and is capable of directing this knowledge to unlock innovation in individuals and their organisations. Paulina has proven success in practical creativity programs that changes mindsets, and drives new behaviour that delivers value. Her focus on the science of innovation and how this relates to leadership is fascinating. Paulina champions creative problem solving, with a passion to impart this knowledge to others. Paulina is a published author and her book Creativity + is a toolkit no modern leader should be without. If you get the opportunity to work with Paulina, opt in immediately!
Jo Adamo
I have had the privilege of attending one of Paulina’s creative leadership courses while we worked together at Pernod Ricard. The course was both enlightening and invaluable. It showed me how creative I truly was and taught me how to deal with uncertainty through critical thinking from various perspectives. Creativity is a 21st century skill that everyone needs and will benefit from continuing to develop - even if you good at it! I’m grateful to Paulina for sharing her expertise in creativity, facilitation and innovation with me and the wider Pernod Ricard team.
Helen Simpson
Paulina and I worked together most recently when I was Head of Innovation at Ikabo and she was in her consultancy business, Paulina Larocca Creative Catalyst. We brought Paulina in to share her comprehensive understanding of the science of creative problem solving and how it drives innovation. Paulina did a great job deepening the team's already substantial knowledge in the area and she linked in to real business outcomes. Prior to that I worked with Paulina when she was the Director of Innovation and Creativity at Pernod Ricard. I attended her Creative Leadership School, Th!nk, and it changed how I saw and understood creativity and the creative problem solving process, and it opened my eyes to endless applications, both personally and professionally. We also had the pleasure to work together on innovation projects. Paulina has a real gift for communicating and generating creative innovations that are commercially viable. I would welcome the chance to work with Paulina on anything creative or innovation related.
Cindy Lenferna de la Motte
Paulina is deeply knowledgeable in the area of creativity and is capable of directing this knowledge to unlock innovation in individuals and their organisations. Paulina has proven success in practical creativity programs that changes mindsets, and drives new behaviour that delivers value. Her focus on the science of innovation and how this relates to leadership is fascinating. Paulina champions creative problem solving, with a passion to impart this knowledge to others. Paulina is a published author and her book Creativity + is a toolkit no modern leader should be without. If you get the opportunity to work with Paulina, opt in immediately!
Jo Adamo
I have had the privilege of attending one of Paulina’s creative leadership courses while we worked together at Pernod Ricard. The course was both enlightening and invaluable. It showed me how creative I truly was and taught me how to deal with uncertainty through critical thinking from various perspectives. Creativity is a 21st century skill that everyone needs and will benefit from continuing to develop - even if you good at it! I’m grateful to Paulina for sharing her expertise in creativity, facilitation and innovation with me and the wider Pernod Ricard team.
Helen Simpson
Paulina and I worked together most recently when I was Head of Innovation at Ikabo and she was in her consultancy business, Paulina Larocca Creative Catalyst. We brought Paulina in to share her comprehensive understanding of the science of creative problem solving and how it drives innovation. Paulina did a great job deepening the team's already substantial knowledge in the area and she linked in to real business outcomes. Prior to that I worked with Paulina when she was the Director of Innovation and Creativity at Pernod Ricard. I attended her Creative Leadership School, Th!nk, and it changed how I saw and understood creativity and the creative problem solving process, and it opened my eyes to endless applications, both personally and professionally. We also had the pleasure to work together on innovation projects. Paulina has a real gift for communicating and generating creative innovations that are commercially viable. I would welcome the chance to work with Paulina on anything creative or innovation related.
Cindy Lenferna de la Motte
Paulina is deeply knowledgeable in the area of creativity and is capable of directing this knowledge to unlock innovation in individuals and their organisations. Paulina has proven success in practical creativity programs that changes mindsets, and drives new behaviour that delivers value. Her focus on the science of innovation and how this relates to leadership is fascinating. Paulina champions creative problem solving, with a passion to impart this knowledge to others. Paulina is a published author and her book Creativity + is a toolkit no modern leader should be without. If you get the opportunity to work with Paulina, opt in immediately!
Experience
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Paulina Larocca Creative Catalyst
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Founder and Creative Director
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Oct 2017 - Present
▶ Focused on helping businesses grow by driving innovation with science-based creativity training and innovation consulting. Advised / worked with clients from diverse industries including Financial Services, FMCG, Technology and Government Implemented creativity training programs to: ▶ Ignite people's innate creative powers ▶ Generate innovation ▶ Increase engagement and motivation ▶ Increase resilience enabling staff to cope better with change ▶ Create a culture of innovation ▶ Create in-house creativity champions Innovation Advisory Programs to: ▶ Design and facilitate better ideation sessions ▶ Train on ideation methodologies, including Design Thinking ▶ Improve the innovation process
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The School of Life Australia
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Australia
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Professional Training and Coaching
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1 - 100 Employee
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Faculty: Creativity Trainer
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Mar 2017 - Mar 2020
A major study by IBM, said 60% of CEOs listed creativity as the most important leadership quality for any organisation. In my course, Rewiring Your Brain for Creativity, I teach participants how to: ▶ Learn the myths and realities of the creative process ▶ Practise the art of questioning the status quo ▶ Learn how to transcend outdated assumptions ▶ Develop a more creative mindset A major study by IBM, said 60% of CEOs listed creativity as the most important leadership quality for any organisation. In my course, Rewiring Your Brain for Creativity, I teach participants how to: ▶ Learn the myths and realities of the creative process ▶ Practise the art of questioning the status quo ▶ Learn how to transcend outdated assumptions ▶ Develop a more creative mindset
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Pernod Ricard Winemakers
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Australia
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Beverage Manufacturing
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400 - 500 Employee
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Global Creativity and Innovation Director
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Feb 2010 - Sep 2017
Created innovation function to establish PRW as a leader in innovation Responsibilities include: ▶ Developing and running global innovation activities within the Group ▶ Leading our strategy for breakthrough innovation ▶ Creating new marketplaces of change within our business ▶ Leading internal and external stakeholder management ▶ Creativity training across the Group, including 9 day annual Creative Leadership Program ▶ Graduate Training Program Created innovation function to establish PRW as a leader in innovation Responsibilities include: ▶ Developing and running global innovation activities within the Group ▶ Leading our strategy for breakthrough innovation ▶ Creating new marketplaces of change within our business ▶ Leading internal and external stakeholder management ▶ Creativity training across the Group, including 9 day annual Creative Leadership Program ▶ Graduate Training Program
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Innovation Marketing Manager Asia Pac
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Nov 2008 - Jan 2010
Responsible for creating and launching new products to open up new markets across the Asia Pacific region.
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Innovation Manager Australia
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Feb 2003 - Oct 2008
Leading the development a pipeline to 2011 of new formats to generate new revenue streams and designing and launching new products.
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Trade Marketing Manager
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Mar 1999 - Jan 2003
Created and led the Trade Marketing function Created and led the Trade Marketing function
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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National Promotions Manager
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Apr 1995 - Mar 1999
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Education
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2021 - 2024
University of Technology Sydney
Doctor of Philosophy - PhD, Creativity in UTS TD School -
2016 - 2016
THNK School of Creative Leadership
Executive Leadership Program, Creative Leadership and Innovation -
2012 - 2014
State University of New York College at Buffalo
MSc Masters of Creativity and Change Leadership, Creativity and Change Leadership -
1999 - 2003
Macquarie Graduate School of Management (MGSM)
Masters, Management -
1985 - 1988
Parsons School of Design - The New School
Bachelor of Arts - BA, Fashion/Apparel Design
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