Paulina Kulyukhina
Cheif Marketing Officer at Sharpay Inc.- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
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Turkish Elementary proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Methods of Teaching Russian as a Foreign Language
Lomonosov Moscow State UniversitySep, 2017- Sep, 2024 -
Spanish Teachers Training Course (Part I)
Colegio UnamunoMar, 2017- Sep, 2024
Experience
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Sharpay Inc.
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Belize
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Technology, Information and Internet
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1 - 100 Employee
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Cheif Marketing Officer
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Jan 2018 - Present
SHARPAY is a sharing button with blockchain profit. In Sharing We Trust! Https://sharpay.io SHARPAY is a sharing button with blockchain profit. In Sharing We Trust! Https://sharpay.io
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Cheif Marketing Officer, Member of Executive Board
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Jun 2012 - Oct 2014
Strategic and Operational Management of the Marketing Department: about 50 employers in Moscow and Regions: Marketing Communications (Brand Managers) – ATL, BTL; PR and Social Media; On-line, Web and New Media (SMM, ORM); Analytics; CRM; New Projects and Businesses. • The Marketing Structure is Optimized and key personnel is hired; • The Interaction Principles for Marketing Department to operate with other functions of The Company are developed and implemented; • The Audit of Suppliers is done (tenders), The Budgets are consolidated, The Basic Principles of Budgeting are introduced and executed; • The Marketing Planning Process and Marketing Performance Efficiency Indexes (for expenditures, channels, contacts) are developed and implemented; • The Brand Book for The Company and its Business Directions (INTRADE, INFIN, INFIN Direct, CARFIX) is created; • The Communication Strategy aimed for brand awareness increase as well as PR Strategy, SMM Strategy and Guidelines for Employees are developed and introduced; Re-Branding Action Plan is presented; • CRM Program and Contact Policy (Direct Communications) are initiated and run; • Loyalty Program is developed and presented; • On-line Marketing and New Media Concept (SEO, Direct, RTB, Re-Targeting, Landings, etc) is developed and run; • Customer Personalization (My Account) at www.indep.ru is developed and run; • New web sites: www.indep.ru, www.intrade-auto.ru, www.indepdirect.ru are developed and run; • Regular Marketing Analytics and Reporting (market, trends, players, dynamics, share voices, ratings, traffic, sales, expenditures) are developed and run; • Traffic Planning, KPI and motivation for personnel are introduced; • Internal Marketing Portal is developed; • Regional Marketing is coordinated by The Company standards; Show less
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PROJECT BASED EMPLOYMENT (MARKETING AND COMMUNICATION CONSULTING, BUSINESS DEVELOPMENT, STRATEGIC MA
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May 2002 - May 2012
2012 RESEARCH AND ANALYTICS (outsourced by Marketing Agency) - Well-known European jewelry Brand (Analytic Report and Strategic recommendations based on in-depth interviews with top-managers as well as strategic summery and recommendations) BRANDS POSITIONING (outsourced by Marketing Agency) One of the largest Russian Agricultural holding (Analysis of target audience, consumer behavior, competitors performance; segmentation, brands’ map, brands’ positioning) 2010 – 2011 PROJECT MANAGEMENT (coffee import and distribution - DiMaestri) • PRODUCTION: business plan, search for site, equipment, suppliers, personnel; • CORPORATE STRATEGY DEVELOPMENT: vision, strategic goals and metrics, preparation to implement BSC (Balance Score Cards); • PRIVATE BRAND (LABEL) DEVELOPMENT: naming, logo, positioning, launch strategy; • NEW BUSINESS (RETAIL UNIT) OPERATION: company structure, hiring, budgeting, commercial policy 2007 – 2008 PRIVATE INVESTMENT PROJECTS (REAL ESTATE and DEVELOPMENT) - Radisson DESNA Hotel & Resort, ALTEK Business Park, PROSEKA Residential Area • Strategic analysis, Business and Market research, Feasibility study; • Cost, risk and participants valuation; • Business and Execution plans, Timing and budgets, Responsibility allocation; • Briefings and bids for architectural and managing companies and operators; 2005 – 2007 BUSINESS AND STRUCTURE OPTIMIZATION OF PRODUCTION AND DISTRIBUTION COMPANY (sport goods for water activities - Sevylor, Корсар, Akila) Planning and execution of sales targets, sales channels, product range, pricing, company structure, motivation and reimbursement schemes; 2004 MARKETING STRATEGY AND REGIONAL MARKETING DEPARTMENT DEVELOPMENT (the largest European Manufacturer and distributor of air handling units, B2B, Russia and CIS - www.vtsgroup.ru) 2003 CORPORATE STRATEGY, STARNDARDS AND INDIVIDUAL PR OF THE OWNER (official dealer of Subaru, Nissan, Citroen, Yamaha – www.uservice.ru ) Show less
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Press & PR / Communication Manager
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Jan 2001 - Feb 2002
ATL and BTL; Press and PR; Exhibitions; Web; Sponsoring; Cross-Promotion and Events; Dealer Development and Corporate Programs Coordination; Developed and executed the following Projects: AUDI Magazine, QUATTRO Days, Driving School, Russian Innovation Contest (supported by Expert magazine), X-Mas Concerts in Kremlin, Carting Cup, AUDI Taxi, AUDI A3 Bosco Sport Limited Edition; ATL and BTL; Press and PR; Exhibitions; Web; Sponsoring; Cross-Promotion and Events; Dealer Development and Corporate Programs Coordination; Developed and executed the following Projects: AUDI Magazine, QUATTRO Days, Driving School, Russian Innovation Contest (supported by Expert magazine), X-Mas Concerts in Kremlin, Carting Cup, AUDI Taxi, AUDI A3 Bosco Sport Limited Edition;
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Marketing / Communication Manager
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Jun 1998 - Jan 2001
Responsible for localizing and running Global Campaigns into the Russian market; Managing the Advertising and Research Agencies; Introducing Corporate Standards and Driving Dealer Sales Support and Marketing Programs; Initiated and realized VOLVO – Road assistance Program (supported by Rosno); Responsible for localizing and running Global Campaigns into the Russian market; Managing the Advertising and Research Agencies; Introducing Corporate Standards and Driving Dealer Sales Support and Marketing Programs; Initiated and realized VOLVO – Road assistance Program (supported by Rosno);
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Education
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1992 - 1997
MGIMO
1997, Communications, Marketing, PR -
2010 - 2010
PM Expert
Project Management based on ANSI PMI PMBOOK Guide 2008 -
2005 - 2008
MBA Finance
2008
Community
