Paulina Iwanicka
Sales Support & Marketing Specialist at HigoSense- Claim this Profile
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angielski Full professional proficiency
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niemiecki Elementary proficiency
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Bio
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Experience
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HigoSense
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Poland
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Medical Equipment Manufacturing
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1 - 100 Employee
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Sales Support & Marketing Specialist
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Jun 2023 - Present
- Establishing a contact database and working with the current prospect base.- Conducting initial communication with potential customers and lead qualification.- Establishing and maintaining permanent business relationships with partners.- Delivering company and product profile presentations.- Preparing statements, reports, analytics, success indicators, and market research.- Analyzing and updating data in CRM (e.g. Hubspot, PowerBI).- Administering the master database (system operation in areas including material, financial, supplier, and customer databases).- Ongoing support of the Business Development Department (Sales and Marketing).- Updating and optimizing marketing materials.- Cooperating with other departments (Logistics, Accounting, R&D) in order to perform ongoing tasks.- Building a positive image of the company. Show less
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Sales Support Specialist
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Mar 2023 - May 2023
- Establishing a contact database and working with the current prospect base.- Conducting initial communication with potential customers and lead qualification.- Establishing and maintaining permanent business relationships with partners.- Preparing statements, reports, analytics, success indicators, and market research.- Analyzing and updating data in CRM (e.g. Hubspot, PowerBI).- Administering the master database (system operation in areas including material, financial, supplier, and customer databases).- Ongoing support of the Business Development Department (Sales and Marketing).- Cooperating with other departments (Logistics, Accounting, R&D) in order to perform ongoing tasks.- Building a positive image of the company. Show less
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IMAGO Printer
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Poland
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Export Manager
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Mar 2022 - Feb 2023
- Analysis of the potential of target foreign markets in terms of the number of potential customers and their purchasing potential, as well as new distribution, marketing, and sales channels.- Developing and delivering marketing and sales materials for distributors of IMAGO Printer solutions.- Establishing and maintaining permanent business relationships with distributors of IMAGO Printer solutions.- Creating and coordinating sales strategies.- Generating detailed reports on the activities carried out so far.- Conducting marketing and sales activities in social media on targeted markets.- Maintaining and updating contractor databases.- Conducting direct and telephone sales activities as well as servicing individual and business customers.- B2B and B2C e-commerce operations.- Documentation handling and registration of contracts.- Involvement in recruitment processes. - Preparing business presentations.- Maintaining a calendar of business meetings, attending meetings, and preparing reports on their progress.- Representing the company at industry events.- Co-organization of corporate events. Show less
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Marketing Specialist
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Mar 2021 - Feb 2023
- Managing the company's social media.- Independent management of international projects.- Co-managing Google Ads and Facebook Ads campaigns.- Supervising content production and creative execution in collaboration with the in-house team and external partners.- Monitoring and optimization of PPL and PPC campaigns.- Coordinating cooperation with marketing agencies and specialists.- Operating WordPress websites.- Creating expert materials for trade magazines.- Optimizing content for search engine positioning and SEO copywriting.- Translating promotional and technical materials from Polish into English.- Creating mailings, flyers, and e-books in Polish and English.- Preparing content and graphics for marketing and sales materials for use in social media.- Creating marketing graphic boards. - Monitoring the performance indicators of marketing campaigns conducted in social media.- Moderating interactions with social media users.- Monitoring response to the brand on social media.- Developing and implementing the company's image strategy.- Communicating with specialists cooperating with the company.- Contacting industry event organizers and media representatives. Show less
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Clinical Dietitian
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Jun 2021 - Jun 2021
- Public health and human nutrition consulting. - Conducting educational workshops in the field of public health and human nutrition. - Evaluation of quality, health, and nutritional values of food products. - Preparing balanced menus for healthy and diseased patients and groups of the population. - Supervising individual and group nutrition. - Prevention and dietary treatment of diet-related diseases. - Implementing clinical nutrition. - Supervising and controlling the proper course of technological processes. - Controlling the quality of food products and their storage conditions. - Assessment of the nutritional status and diet of patients as well as their nutritional needs. - Maintaining documentation regarding patients' diet and nutritional status. - Providing dietary advice. - Promoting pro-health behaviors. - Developing and implementing preventive, educational, and interventional programs. Show less
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Clinical Dietitian
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May 2021 - May 2021
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Clinical Dietitian
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May 2021 - May 2021
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National Institute of Public Health – National Institute of Hygiene
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Poland
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Hospitals and Health Care
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1 - 100 Employee
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Clinical Dietitian
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Apr 2021 - Apr 2021
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Marketing Copywriter
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Sep 2019 - Mar 2021
- Creating content optimized for positioning in search engines (SEO copywriting) in Polish and English. - Writing expert articles in Polish and English. - Translating marketing materials from Polish to English. - Creating content optimized for positioning in search engines (SEO copywriting) in Polish and English. - Writing expert articles in Polish and English. - Translating marketing materials from Polish to English.
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Clinical Dietitian
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May 2020 - May 2020
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Clinical Dietitian
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Jun 2019 - Jun 2019
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Clinical Dietitian
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May 2019 - May 2019
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Clinical Dietitian
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Mar 2019 - Mar 2019
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Clinical Dietitian
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Mar 2019 - Mar 2019
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Clinical Dietitian
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Mar 2019 - Mar 2019
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Clinical Dietitian
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Feb 2019 - Feb 2019
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Clinical Dietitian
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Feb 2019 - Feb 2019
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Clinical Dietitian
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Feb 2019 - Feb 2019
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Clinical Dietitian
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Feb 2019 - Feb 2019
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Clinical Dietitian
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Sep 2018 - Sep 2018
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Clinical Dietitian
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Aug 2018 - Aug 2018
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Clinical Dietitian
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Jul 2018 - Aug 2018
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Education
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Medical University of Warsaw
Master's Degree, Dietetics -
Medical University of Warsaw
Bachelor's Degree, Dietetics