Paulina Iwanicka

Sales Support & Marketing Specialist at HigoSense
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Contact Information
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • angielski Full professional proficiency
  • niemiecki Elementary proficiency

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Experience

    • Poland
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Sales Support & Marketing Specialist
      • Jun 2023 - Present

      - Establishing a contact database and working with the current prospect base.- Conducting initial communication with potential customers and lead qualification.- Establishing and maintaining permanent business relationships with partners.- Delivering company and product profile presentations.- Preparing statements, reports, analytics, success indicators, and market research.- Analyzing and updating data in CRM (e.g. Hubspot, PowerBI).- Administering the master database (system operation in areas including material, financial, supplier, and customer databases).- Ongoing support of the Business Development Department (Sales and Marketing).- Updating and optimizing marketing materials.- Cooperating with other departments (Logistics, Accounting, R&D) in order to perform ongoing tasks.- Building a positive image of the company. Show less

    • Sales Support Specialist
      • Mar 2023 - May 2023

      - Establishing a contact database and working with the current prospect base.- Conducting initial communication with potential customers and lead qualification.- Establishing and maintaining permanent business relationships with partners.- Preparing statements, reports, analytics, success indicators, and market research.- Analyzing and updating data in CRM (e.g. Hubspot, PowerBI).- Administering the master database (system operation in areas including material, financial, supplier, and customer databases).- Ongoing support of the Business Development Department (Sales and Marketing).- Cooperating with other departments (Logistics, Accounting, R&D) in order to perform ongoing tasks.- Building a positive image of the company. Show less

    • Poland
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Export Manager
      • Mar 2022 - Feb 2023

      - Analysis of the potential of target foreign markets in terms of the number of potential customers and their purchasing potential, as well as new distribution, marketing, and sales channels.- Developing and delivering marketing and sales materials for distributors of IMAGO Printer solutions.- Establishing and maintaining permanent business relationships with distributors of IMAGO Printer solutions.- Creating and coordinating sales strategies.- Generating detailed reports on the activities carried out so far.- Conducting marketing and sales activities in social media on targeted markets.- Maintaining and updating contractor databases.- Conducting direct and telephone sales activities as well as servicing individual and business customers.- B2B and B2C e-commerce operations.- Documentation handling and registration of contracts.- Involvement in recruitment processes. - Preparing business presentations.- Maintaining a calendar of business meetings, attending meetings, and preparing reports on their progress.- Representing the company at industry events.- Co-organization of corporate events. Show less

    • Marketing Specialist
      • Mar 2021 - Feb 2023

      - Managing the company's social media.- Independent management of international projects.- Co-managing Google Ads and Facebook Ads campaigns.- Supervising content production and creative execution in collaboration with the in-house team and external partners.- Monitoring and optimization of PPL and PPC campaigns.- Coordinating cooperation with marketing agencies and specialists.- Operating WordPress websites.- Creating expert materials for trade magazines.- Optimizing content for search engine positioning and SEO copywriting.- Translating promotional and technical materials from Polish into English.- Creating mailings, flyers, and e-books in Polish and English.- Preparing content and graphics for marketing and sales materials for use in social media.- Creating marketing graphic boards. - Monitoring the performance indicators of marketing campaigns conducted in social media.- Moderating interactions with social media users.- Monitoring response to the brand on social media.- Developing and implementing the company's image strategy.- Communicating with specialists cooperating with the company.- Contacting industry event organizers and media representatives. Show less

    • Clinical Dietitian
      • Jun 2021 - Jun 2021

      - Public health and human nutrition consulting. - Conducting educational workshops in the field of public health and human nutrition. - Evaluation of quality, health, and nutritional values of food products. - Preparing balanced menus for healthy and diseased patients and groups of the population. - Supervising individual and group nutrition. - Prevention and dietary treatment of diet-related diseases. - Implementing clinical nutrition. - Supervising and controlling the proper course of technological processes. - Controlling the quality of food products and their storage conditions. - Assessment of the nutritional status and diet of patients as well as their nutritional needs. - Maintaining documentation regarding patients' diet and nutritional status. - Providing dietary advice. - Promoting pro-health behaviors. - Developing and implementing preventive, educational, and interventional programs. Show less

    • Clinical Dietitian
      • May 2021 - May 2021
    • Clinical Dietitian
      • May 2021 - May 2021
    • Poland
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Clinical Dietitian
      • Apr 2021 - Apr 2021
    • Marketing Copywriter
      • Sep 2019 - Mar 2021

      - Creating content optimized for positioning in search engines (SEO copywriting) in Polish and English. - Writing expert articles in Polish and English. - Translating marketing materials from Polish to English. - Creating content optimized for positioning in search engines (SEO copywriting) in Polish and English. - Writing expert articles in Polish and English. - Translating marketing materials from Polish to English.

    • Clinical Dietitian
      • May 2020 - May 2020
    • Clinical Dietitian
      • Jun 2019 - Jun 2019
    • Clinical Dietitian
      • May 2019 - May 2019
    • Clinical Dietitian
      • Mar 2019 - Mar 2019
    • Clinical Dietitian
      • Feb 2019 - Feb 2019
    • Clinical Dietitian
      • Feb 2019 - Feb 2019
    • Clinical Dietitian
      • Feb 2019 - Feb 2019
    • Clinical Dietitian
      • Jul 2018 - Aug 2018

Education

  • Medical University of Warsaw
    Master's Degree, Dietetics
    2019 - 2021
  • Medical University of Warsaw
    Bachelor's Degree, Dietetics
    2016 - 2019

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