Pauliina Uuttu

Marketing Lead at Qalmari
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Contact Information
us****@****om
(386) 825-5501
Location
Salo, Southwest Finland, Finland, FI

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Credentials

  • Digital Garage - Basics of online advertising
    Google
    Dec, 2016
    - Nov, 2024

Experience

    • Finland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Lead
      • Jan 2020 - Present

      Qalmari is an IT consulting company that helps clients succeed with technology. As Marketing Lead my responsibility is to create and execute Qalmari's marketing strategy and storytelling. BRAND & EB 🐙 Brand and marketing strategy 🐙 Employer branding 🐙 Content marketing 🐙 Analytics SALES & LEADS 🐙 Productization of services 🐙 Website development 🐙 Content marketing (references, email marketing, social media) 🐙 Search engine optimization (SEO) 🐙 Social media advertising 🐙 Events EXECUTIVE BOARD 🐙 Company strategy 🐙 Support for operational management HOW HAVE I SUCCEEDED? When I first heard about Qalmari in 2019 it was quite unknown and the outcome didn't tell much from the company or it's services - at least not the way it should have. Over the years 2020-2021, I've: ✅ planned well working brand and marketing strategies ✅ created an recognizable brand with heart, voice and visuals ✅ got into executive team when it was set up ✅ developed attractive employer brand (compared 2020 to 2021: +70% traffic to career site, +195% job applications and +50% new employees) ✅ gained social media followers (compared 2020 to 2021: LinkedIn +70% and Instagram +63%) ✅ wrote blog posts that brought visitors for the website monthly ("Muutu qalmariksi ja tee mitä lystäät paikkariippumattomasti" article was the 2nd most visited page in 2021! 1st visited was the front page and 3rd the career site) ✅ started an email newsletter which opening percent has been over 40% ✅ got us noticed by the media 14.3.2020 IS: https://www.is.fi/turun-seutu/art-2000006439042.html 💎 15.3.2021 TIVI: https://www.tivi.fi/uutiset/turkulaiset-it-talot-liittoutuivat-varsinkaan-kovan-luokan-osaajia-ei-ole-helppo-loytaa/1146ebc9-9200-4ef7-ad16-29c3d6c9a0c0 💎 13.7.2021 SSS: https://www.sss.fi/2021/07/rakennettaan-uudistava-qalmari-suunnittelee-tilojen-hankkimista-salosta/ 💎 14.7.2021 TS: https://www.ts.fi/uutiset/5351671 Show less

    • Entrepreneur
      • Apr 2017 - Apr 2023

      Being a part-time entrepreneur at Palona Media has allowed me to say yes to interesting opportunities. Actually the need to start the company came in 2017 when the municipality ordered personal and employee branding training package from me. My other side-business Sinpäi Oy was founded in 2018 with my friend. Sinpäi's aim is to help company's in Salo succeed with effective marketing and communication. We also sell our designed Salo products in our web store. Work I've done: websites, web store, content production, marketing trainings & workshops, social media consulting & strategies, email marketing and print materials. Show less

    • Finland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2016 - Dec 2019

      Tehden is a software company that provides cloud-based software for companies. The main product is Tehden software, a user-friendly web-based Enterprise Resource Planning (ERP) system for businesses in the fields of commerce and wellbeing. Tehden software facilitates the flow of information among business functions, including sales, product management, customer management and appointment scheduling. The system also includes an internet booking service for the consumers.As marketing manager my responsibility was to plan and implement Tehden’s marketing actions such as:⭐ Marketing strategy (customer segmentation, budgeting, scheduling, goals and results)⭐ Brand development (tone of voice, visual appearance)⭐ Content strategy (target groups, goals, partners)⭐ Inbound marketing (blog posts, guides, references, email marketing, customer newsletters, social media)⭐ Marketing automation (lead generation)⭐ Search engine optimization (SEO) & Search engine marketing (SEM)⭐ Website updating and optimization⭐ Analytics (goal tracking and reporting results to management)⭐ Fairs and events⭐ Brochures and sales materials, Adobe Illustrator & Adobe InDesign▬▬▬MARKETING GOALS AND RESULTS (January-July 2018)Goals:👉 Marketing and sales goal +40 % growth compared to last year👉 Digital marketing 20 % of the total Results:🎯 Marketing and sales goal achieved🎯 Digital marketing goal achieved, 33 % of the totalHow:1. Content- building trust, profiling to a credible cash management and ERP system- helpful and useful content, such as blog posts and guides- customer stories and testimonials2. Be found- the channels that customers use- SEO included in all content- SEM and other paid advertisingKeywords: #digitalmarketing #marketingmanager #contentmarketing #inbound #marketing #SEO #SEM Show less

    • Marketing Assistant
      • Nov 2014 - Nov 2016

      As marketing assistant my responsibility was:★ Content marketing, blogging★ Digital marketing★ Search engine optimization (SEO) & Search engine marketing (SEM)★ Social media marketing★ Website updating and optimization★ Customer communication★ Brochures and sales materials, Adobe Illustrator & Adobe InDesign★ Strategic employee advocacy (starting the program & sparring)I got a job at Tehden as a result of my job search campaign in 2014.Keywords: #marketing #digitalmarketing #SEO #SEM #socialmedia #socialmediamarketing #employerbranding Show less

    • Job search campaign #palkkaapauliina
      • Sep 2014 - Sep 2014

      I did my job search campaign after graduation in fall 2014. Campaign included websites, visual Pinterest cv and postcard advertisment that I mailed a couple of companies. I also created a hastag #palkkaapauliina and shared the campaign on Twitter and Facebook. My intention was to make a video and share the campaign more on social media but I never needed to because luckily the campaign reached its achievement after two weeks. I got a job from one of those five companies that I called after sending my advertisment. ✔ Website: https://pauliinavuorinen.wordpress.com/ ✔ Visual Pinterest-CV: https://fi.pinterest.com/pliinav/my-cv-pauliina-vuorinen/ Keywords: #palkkaapauliina #branding #jobhunting #selfbranding #työnhakukampanja Show less

Education

  • Turun Ammattikorkeakoulu
    Yrittäjyys ja sähköinen liiketoiminta / Bisnesakatemia
    2011 - 2014

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