Paul Smith
VP of Design at Aalto- Claim this Profile
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Bio
Experience
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Aalto
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United States
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Internet Marketplace Platforms
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1 - 100 Employee
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VP of Design
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May 2022 - Present
San Francisco Bay Area Leading product design, brand, content, and research. We’re designing the first ever way to buy a home online.
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Opendoor
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United States
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Real Estate
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700 & Above Employee
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Head Of Design
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Jul 2018 - May 2022
Oversaw all design at Opendoor. Responsible for consumer-facing products, internal tooling and workflows, user research and customer insights, and brand and marketing. Built the team from less than 10 to over 30. We helped guide strategy and vision for the company and shipped impactful products and marketing campaigns.
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Uber
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United States
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Internet Marketplace Platforms
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700 & Above Employee
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Senior Design Manager, Uber Eats
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2017 - Jun 2018
Managed the consumer-facing design team responsible for the mobile products and web ordering experience.
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Senior Design Manager, Rider Team
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2015 - 2017
Managed the mobile designers and content strategists responsible for growth, rider promotions, and UberPool.
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Head of Design, Growth Team
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2014 - 2015
Started, scaled, and managed the product and marketing design teams responsible for all growth initiatives at Uber. Managed product designers, comms designers, content strategists, and user researchers.
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Lead Experience Director
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Jun 2013 - 2014
Designer #6 in the company. Second manager after the Head of Design, responsible for formative work like defining design roles, team structures, design review process, and hiring process.
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Sequence
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United States
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Design
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1 - 100 Employee
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Associate Experience Director
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2012 - 2013
San Francisco Bay Area Established, communicated, and maintained project vision to client stakeholders. Guided multi-disciplinary design teams through creative process. Responsible for day-to-day management of strategy, interaction design, visual design, content, and motion.
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Hot Studio
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United States
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Design Services
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1 - 100 Employee
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Senior Experience Designer
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2010 - 2012
Partnered with clients to define project needs and goals. Led brand definition and strategy workshops. Performed business and brand strategy research. Prototyped rapid design concepts. Created detailed information architecture and interaction design. Designed visual user interface and digital brand expression. Worked closely with engineers to assure design quality and on-scheduled launch of products.
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Code and Theory
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United States
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Business Consulting and Services
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400 - 500 Employee
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Senior Interactive Designer
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2008 - 2010
Partnered with clients to define project needs and goals. Created detailed information architecture and interaction design. Designed visual user interface and digital brand expression. Engineered and developed interactive prototypes and production-ready code. Animated transitions and interactions.
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Eveo
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United States
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Advertising Services
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1 - 100 Employee
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Visual Interface Designer
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2006 - 2007
Designed visual user interfaces. Engineered and developed interactive prototypes and production-ready code. Animated transitions and interactions. Created print collateral to support interactive projects.
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Education
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University of Washington
BA, Creative Writing