Experience

The Triana Group, Inc.

• Business Consulting and Services
• 1 - 100 Employee

• Strategic Business Development Partner

  • May 2012 - Present

  Triana is a business development and marketing consulting firm, with global clients including: software startups; education companies; and digital agencies. Responsible for prospecting, closing deals, and managing ongoing strategic partnerships as well as overseeing product development, business development and marketing of various digital solutions (websites, SaaS solutions.) Triana is a business development and marketing consulting firm, with global clients including: software startups; education companies; and digital agencies. Responsible for prospecting, closing deals, and managing ongoing strategic partnerships as well as overseeing product development, business development and marketing of various digital solutions (websites, SaaS solutions.)



American Express

• United States
• Financial Services
• 700 & Above Employee

• Senior Manager

  • Jun 2011 - May 2012

  Managed business development for Amex's Business Insights division, which licenses non-personally-identifiable customer purchasing data that helps advertisers, ad agencies and media companies target prospects most likely to buy their products/services across digital, print, and TV. Led marketing consulting engagements for dozens of global Amex merchants, including companies in a wide range of industries: travel, lodging, dining, retail, financial services, and not-for-profits. Managed business development for Amex's Business Insights division, which licenses non-personally-identifiable customer purchasing data that helps advertisers, ad agencies and media companies target prospects most likely to buy their products/services across digital, print, and TV. Led marketing consulting engagements for dozens of global Amex merchants, including companies in a wide range of industries: travel, lodging, dining, retail, financial services, and not-for-profits.



The Associated Press

• United States
• Media Production
• 700 & Above Employee

• Business Development Lead, The Associated Press

  • Sep 2006 - May 2011

  The AP is the world’s largest news organization, serving as a source of news, photos, graphics, audio and video for thousands of daily newspaper, magazine, radio, television, online and wireless customers. The 160-year-old AP has more than 4,000 employees working in 240 Bureaus around the world with revenues of $600 million. • Negotiated all strategic content licensing and monetization partnerships related to online video, social media, digital signage, interactive TV, Spanish-language, Web and online advertising initiatives. Led evolution of content distribution partnerships from traditional licensing structures to revenue-share arrangements. • Drove new revenue streams by providing breaking news and entertainment content (in text, photo, audio and video formats) through a wide array of content distributors, including: Internet portals (Google/YouTube, Yahoo!, MSN, Ask.com); cable TV sites (Comcast, TimeWarner, Cablevision, Cox); video sites (YouTube, Voxant); social networks (Facebook, MySpace); Spanish-language (Terra, QuePasa, Batanga); and wireless carriers (Verizon, AT&T). • Responsible for forming alliances with corporate sponsors, advertising agencies, and online advertising networks (such as Google) to monetize AP content (including 2008 Presidential Campaign and Beijing Olympics news packages) through sponsored links, display ads, video in-stream and overlay ads.



The Strawberry Traffic Jam

• New York, NY

• Parents' Choice Award-Winning Children's Book Author / Singer / Songwriter

  • Sep 2006 - Sep 2006

  Paul is the lead singer/songwriter behind the Parents’ Choice award-winning children’s band, The Strawberry Traffic Jam. The band is managed by Ken Kragen, who produced the song, “We Are The World” with Michael Jackson and Quincy Jones. Ken has managed a wide array of successful recording artists including: Lionel Richie, Kenny Rogers, Travis Tritt, Trisha Yearwood, Olivia Newton-John, and The BeeGees. The band has written songs for various charities including Books For Kids, the Juvenile Diabetes Research Foundation, NASA, and National Geographic Society.



Laugh and Learn Books

• New York, NY

• Author, Children's Books

  • Aug 2006 - Sep 2006

  Books include two collections of poems: When Fish Go Peopling and Hunting For The Whipperwoo; A Sunday Stroll (check out the video at www.ASundayStroll.com; and The Spaghetti Confetti Cookbook. Books include two collections of poems: When Fish Go Peopling and Hunting For The Whipperwoo; A Sunday Stroll (check out the video at www.ASundayStroll.com; and The Spaghetti Confetti Cookbook.



First Marketing

• Advertising Services
• 1 - 100 Employee

• Business Development Manager / Client Services Manager

  • Oct 2001 - Jul 2006

  Digital strategy and marketing firm that offers a wide array of services, including: Web design and development; social marketing; search engine marketing; media buying and planning; digital content and monetization solutions; online community-building; video production and platforms; animation; and integrated sales and marketing training. Led sales and marketing in the northeast region as well as select midwest and west coast accounts. Managed team of four outside salespeople. Acquired and managed clients including; Grew book-of-business by 57% in recurring revenue over a two-year period. Responsible for: managing staff of 12, developing effective sales/marketing strategies, writing sales scripts, phone prospecting, presenting to prospective clients, proposal writing and contract negotiations. Planned and executed integrated marketing programs for J.P. Morgan Chase, Legg Mason and Cendant Mortgage, comprised of Web sites, e-newsletters, direct mail pieces, brochures and welcome kits.



FEI | Financial Executives International

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director, New Product Development and Interactive Marketing

  • Mar 1994 - Oct 2001

  • Part of a turnaround team responsible for developing new strategic marketing plan, including e-commerce solutions and programs to attract more traffic to Web portal site. In three years, increased profits by 54%. • Full P&L responsibilities while leading reorganization of several divisions in order to most effectively utilize limited resources and increase profitability. Managed team of 7 staff plus association members. • Marketing responsibilities included: segmentation analysis, branding and positioning, new product development and launches, writing relationship-building communications, direct mail, lead generation, article/press release writing, collateral sales material design/production supervision, event marketing, fundraising, spokesperson and public relations. • General management responsibilities included: budgeting, financial analysis, accounting, managing turnaround, setting and achieving group consensus goals, talent evaluation and team-building, motivating staff, preparing and scheduling workflow and vendor selection/management. • Recruited by CEO of FEI to help lead a team in a similar organizational reengineering engagement at a competing organization, the Association for Financial Professionals.



New York University

• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Jun 1990 - 1999

  Paul has taught various courses on entrepreneurship, sales, marketing, leadership, and global business at The Wharton School, University of Pennsylvania, Pace University, and Baruch College, City University of New York. He currently teaches sales, business development, social media, and digital marketing at New York University. Paul has taught various courses on entrepreneurship, sales, marketing, leadership, and global business at The Wharton School, University of Pennsylvania, Pace University, and Baruch College, City University of New York. He currently teaches sales, business development, social media, and digital marketing at New York University.



Federal Reserve Bank of Philadelphia

• United States
• Financial Services
• 500 - 600 Employee

• Assistant Bank Examiner/Systems Analyst

  • Jan 1992 - Jan 1994

  Conducted on-site audits and financial analysis of banking institutions ranging from two of the largest bank holding companies in the nation to small community banks. Managed large-scale IT projects, acting as liaison between business units and IT department for the US Treasury Department. Conducted on-site audits and financial analysis of banking institutions ranging from two of the largest bank holding companies in the nation to small community banks. Managed large-scale IT projects, acting as liaison between business units and IT department for the US Treasury Department.



McGraw-Hill Publishing, Full Court Press

• Greater New York City Area

• Author

  • Sep 1986 - Sep 1986

  Paul is the co-author of the corporate strategy best-seller M&A From Planning To Integration: Executing Acquisitions and Increasing Shareholder Value (McGraw-Hill, New York 2003; Beijing, China, 2006); The Social Media Survival Guide: Everything You Need To Know To Grow Your Business Exponentially With Social Media; Medios Sociales: El Manual De Supervivencia (Spanish-language version of The Social Media Survival Guide); S.E.R.I.A.L.preneruship: The Secrets of Repeatable Business Success; The New Entrepreneur’s Survival Guide: Everything You Need To Know To Start and Run Your Own Business; The Online Job Search Survival Guide: Everything You Need To Know To Use Social Networking to Land a Job Now; and FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs. Paul’s books have been featured on CNN, CNBC, Canadian Broadcasting Corporation and a wide range of other global media outlets.