Paula Anderson Williams
Marketing Consulting at Aviation Business Consultants International Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Sonja Aletter
We have been working with Paula for two months now and I am amazed at what we have accomplished together. Paula is very knowledgeable about marketing in general, and Aviation marketing specifically. She has great ideas, is always willing to help, is very efficient and organized, and keeps up to date with new trends in marketing. One of the main things I like about working with Paula is that, in every interaction, I learn something from her. She is dedicated not only to helping us as a company, but to also teach each person more so they can better themselves. Paula is a gem and it is a pleasure to work with her.
Holly Quist
Paula’s Aviation Sales course quite literally changed my life. When I became a student of theirs, I was completely fresh to the world of aviation. I was introduced to the CEO of the company I currently work for through Paula, which created the perfect entrance into a world I aspired to be part of - And I haven’t even finished the course yet! They are both a true pleasure to work with and provide incredible resources and content, thank you Paula and John!
Trish M.
Paula is such a lovely person and a joy to work with. I really enjoyed her sales training class and look forward to joining her class again soon. Her passion for aviation and seeing the industry grow is what sets her apart. I recommend Paula and ABCI for sales, marketing and aviation related services.
Sonja Aletter
We have been working with Paula for two months now and I am amazed at what we have accomplished together. Paula is very knowledgeable about marketing in general, and Aviation marketing specifically. She has great ideas, is always willing to help, is very efficient and organized, and keeps up to date with new trends in marketing. One of the main things I like about working with Paula is that, in every interaction, I learn something from her. She is dedicated not only to helping us as a company, but to also teach each person more so they can better themselves. Paula is a gem and it is a pleasure to work with her.
Holly Quist
Paula’s Aviation Sales course quite literally changed my life. When I became a student of theirs, I was completely fresh to the world of aviation. I was introduced to the CEO of the company I currently work for through Paula, which created the perfect entrance into a world I aspired to be part of - And I haven’t even finished the course yet! They are both a true pleasure to work with and provide incredible resources and content, thank you Paula and John!
Trish M.
Paula is such a lovely person and a joy to work with. I really enjoyed her sales training class and look forward to joining her class again soon. Her passion for aviation and seeing the industry grow is what sets her apart. I recommend Paula and ABCI for sales, marketing and aviation related services.
Sonja Aletter
We have been working with Paula for two months now and I am amazed at what we have accomplished together. Paula is very knowledgeable about marketing in general, and Aviation marketing specifically. She has great ideas, is always willing to help, is very efficient and organized, and keeps up to date with new trends in marketing. One of the main things I like about working with Paula is that, in every interaction, I learn something from her. She is dedicated not only to helping us as a company, but to also teach each person more so they can better themselves. Paula is a gem and it is a pleasure to work with her.
Holly Quist
Paula’s Aviation Sales course quite literally changed my life. When I became a student of theirs, I was completely fresh to the world of aviation. I was introduced to the CEO of the company I currently work for through Paula, which created the perfect entrance into a world I aspired to be part of - And I haven’t even finished the course yet! They are both a true pleasure to work with and provide incredible resources and content, thank you Paula and John!
Trish M.
Paula is such a lovely person and a joy to work with. I really enjoyed her sales training class and look forward to joining her class again soon. Her passion for aviation and seeing the industry grow is what sets her apart. I recommend Paula and ABCI for sales, marketing and aviation related services.
Sonja Aletter
We have been working with Paula for two months now and I am amazed at what we have accomplished together. Paula is very knowledgeable about marketing in general, and Aviation marketing specifically. She has great ideas, is always willing to help, is very efficient and organized, and keeps up to date with new trends in marketing. One of the main things I like about working with Paula is that, in every interaction, I learn something from her. She is dedicated not only to helping us as a company, but to also teach each person more so they can better themselves. Paula is a gem and it is a pleasure to work with her.
Holly Quist
Paula’s Aviation Sales course quite literally changed my life. When I became a student of theirs, I was completely fresh to the world of aviation. I was introduced to the CEO of the company I currently work for through Paula, which created the perfect entrance into a world I aspired to be part of - And I haven’t even finished the course yet! They are both a true pleasure to work with and provide incredible resources and content, thank you Paula and John!
Trish M.
Paula is such a lovely person and a joy to work with. I really enjoyed her sales training class and look forward to joining her class again soon. Her passion for aviation and seeing the industry grow is what sets her apart. I recommend Paula and ABCI for sales, marketing and aviation related services.
Credentials
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Private Aircraft Pilot
Federal Aviation AdministrationSep, 2009- Nov, 2024 -
PMP (Project Management Professional)
PMI - Orange County ChapterOct, 2007- Nov, 2024
Experience
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Aviation Business Consultants International Inc.
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United States
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Airlines and Aviation
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1 - 100 Employee
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Marketing Consulting
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Jun 2007 - Present
I create and implement accountable, direct response marketing campaigns for aviation companies. We select content marketing, direct mail, trade shows, magazines, trade shows, seo/sem, and social media, webinars and/or podcasts based on customer profiles, budget and objectives. We believe in choosing the right tool for the job. I also host the Aviation Marketing Lab - a group of the smartest aviation professionals and entrepreneurs dedicated to improving profitability of our members based on lessons learned, best practices and good old-fashioned networking. It pays to learn from the experiences of others- None of us will live long enough to make ALL of the mistakes ourselves, right? Show less
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Ravenwerks
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Executive Offices
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1 - 100 Employee
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Host
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Aug 1999 - Mar 2014
I host an online forum for businesspeople and entrepreneurs to discuss questions of ethics and etiquette. I host an online forum for businesspeople and entrepreneurs to discuss questions of ethics and etiquette.
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Aviation Marketing, Online Marketing, Social Media Marketing
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Jun 2011 - Jul 2011
We created a blog for World Class Charter (http://www.Jet-Lady.com) The blog includes automated marketing features such as RSS feeds and social media connectors. We created a blog for World Class Charter (http://www.Jet-Lady.com) The blog includes automated marketing features such as RSS feeds and social media connectors.
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Aviation Marketing, Direct Mail Marketing, Online Marketing, Social Media Marketing
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Jan 2011 - Jul 2011
We created a blog for Dallas Jet International to publish articles targeting their ideal customers - corporate flight departments, affluent individuals, entrepreneurs and others with articles to shed light on the complex process of aircraft acquisitions and sales; and to help consumers make good decisions. Marketing campaigns for Dallas Jet International also included direct mail (postcards), email, Facebook, LinkedIn and Twitter. We created a blog for Dallas Jet International to publish articles targeting their ideal customers - corporate flight departments, affluent individuals, entrepreneurs and others with articles to shed light on the complex process of aircraft acquisitions and sales; and to help consumers make good decisions. Marketing campaigns for Dallas Jet International also included direct mail (postcards), email, Facebook, LinkedIn and Twitter.
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Aviation Marketing, Direct Mail Marketing, Online Marketing, Social Media Marketing
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Apr 2011 - Jun 2011
We created a blog for AvFundSource to enlighten consumers about the sometimes arcane process of aviation finance. We also created a downloadable ebook for lead generation, and direct mail pieces. Campaigns for AvFundSource included LinkedIn, Google Plus, and other social media channels. We created a blog for AvFundSource to enlighten consumers about the sometimes arcane process of aviation finance. We also created a downloadable ebook for lead generation, and direct mail pieces. Campaigns for AvFundSource included LinkedIn, Google Plus, and other social media channels.
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Aviation Marketing, Online Marketing, Social Media Marketing
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Feb 2011 - Mar 2011
We created a consulting and technical support for BaseWest for sales of aviation components, including evacuation slide lighting equipment. We also provided consulting on establishing social media policies and presences to extend their reach and find new potential customers. We created a consulting and technical support for BaseWest for sales of aviation components, including evacuation slide lighting equipment. We also provided consulting on establishing social media policies and presences to extend their reach and find new potential customers.
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Aviation Marketing, Direct Mail Marketing, Online Marketing, Social Media Marketing, Email Marketing
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Jan 2010 - Jan 2011
We created a blog for Taylor Greenwood Photography. This allows Taylor to explain his unique processes and show examples of his work. We also created a downloadable ebook for lead generation, and direct mail pieces. Campaigns for Taylor Greenwood included direct mail, LinkedIn, Facebook, and Twitter. We created a blog for Taylor Greenwood Photography. This allows Taylor to explain his unique processes and show examples of his work. We also created a downloadable ebook for lead generation, and direct mail pieces. Campaigns for Taylor Greenwood included direct mail, LinkedIn, Facebook, and Twitter.
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Edustructures (now part of Pearson)
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United States
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E-Learning Providers
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1 - 100 Employee
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Product Marketing Manager
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Nov 2007 - Mar 2009
Edustructures makes software that helps schools track student progress and keeps parents involved. I developed product requirements, renovated the software development and delivery process, coordinated product launches, created marketing collateral, and helped the sales team improve their results. Edustructures makes software that helps schools track student progress and keeps parents involved. I developed product requirements, renovated the software development and delivery process, coordinated product launches, created marketing collateral, and helped the sales team improve their results.
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Business Systems Consultant
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Mar 2004 - Jun 2007
Specializing in standards, processes and metrics, managing workflows among diverse teams, including offshore workgroups. Accomplishments Composed standards and processes required to bring the work into compliance with OCC and other regulatory requirements. Design and deliver training programs for developers, architects, systems analysts, and management. Manage professional development and certification programs for department. Developed and maintain an intranet site for department communications. Manage department communications using the Intranet, broadcast email, and other tools. Managed projects including implementation of new software, tools and processes. Show less
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Web Developer
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Nov 2000 - Mar 2004
Specializing in automated content management, separation of code and content, and accessibility of online material to diverse constituencies. Accomplishments Managed a project that enabled business people to edit online content by separating code from content Led the technical/development team that made Wells Fargo the first financial institution certified by the National Federation for the Blind as an Accessible Web Site. (Complying with ADA requirements in a 185-page pilot, putting standards in place to make the rest of the site compliant over time.) Project Manager for conversion of electronic products for wholesale and commercial banking. (Transition- First Security Bank to Wells Fargo systems following the acquisition.) Information Architect for retrieval system of mission-critical support documentation. (Wells Fargo Production Support Group - PSG) Show less
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Web Services Team Lead
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Nov 1998 - Nov 2000
Introduced Senior Management to Intranet concepts, which were new to this company and culture. Managed team of 3 responsible for Internet and Intranet presences. (Internet site was outsourced.) (http://www.firstsecuritybank.com) Researched, developed and presented business cases and research materials for business decisions. Designed and implemented processes for ongoing Intranet growth and maintenance.
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Project Office Coordinator
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May 1997 - Nov 1998
Created a high-performance, cross-functional team of 10, including employees from technology and business backgrounds, consultants, and temporary workers. Implemented project management methodology Designed and implemented a system for measuring progress online (Intranet.) Provided project management and process improvement assistance to teams renovating mainframe, midrange, client/server, facilities/buildings, and new acquisitions/subsidiaries for Year 2000 compliance.
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Consultant
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Nov 1995 - Nov 1997
Developed and deployed a Proof of Concept Intranet site for client. Assisted in developing and synchronizing Development Life Cycle methodologies and processes based on Project Management Institute (PMI) Model. Project Manager on two major projects- developed repeatable processes which are still in use. Provided assistance to other project leads by applying Gantt charts, process maps and ther project management tools. Provided on-site information design and strategic communication training and support for client's employees and contractors. Show less
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Education
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2013 - 2013
Infusionsoft University
Infusionsoft Expert, Contact Management/Marketing Automation -
2010 - 2010
AWAI
Web Copywriting Specialist, 2010 Web Copywriting Intensive -
2002 - 2005
University of Phoenix
MAED, Adult Education & Distance Learning -
1987 - 1991
University of Utah
BA, Mass Communication
