Paula (Kovacs) Ross, CFRE

President & CEO at Gaithersburg-Germantown Chamber of Commerce
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(386) 825-5501

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Elizabeth Odell Catlett

Paula Ross is an extremely dedicated and motivated employee. She has brought an energy to Metropolitan Ballet that has helped gain community awareness and appreciation for the non-profit ballet school. Her hard work has not only helped raise funds to build a brand new facility, but has also sold out multiple productions and increased the number of outreach opportunities in our local community. She is an asset to the organization.

Anita Anderson

Paula is a dynamic go-getter who tackles projects with intelligence and gusto. She brings her own impressive network to the table, and works tirelessly and creatively to achieve the goals of the organization.

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Credentials

  • Certified Fund Raising Executive (CFRE)
    CFRE International
    Feb, 2022
    - Nov, 2024

Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • President & CEO
      • Nov 2022 - Present

    • Interim Executive and Strategic Planning Consultant
      • Sep 2021 - Nov 2022

      *Imagination Stage, Bethesda, MD, the DC region’s preeminent Theatre for Young Audiences Interim Managing Director & Consultant to the Board of Trustees (8mos) Interim CFO & Consultant to Leadership (3mos) -Leadership, Strategic Planning, & Talent Management: o Ushered executive recruitment & leadership transition o Conducted comprehensive organizational resource assessment & departmental restructuring o Upgraded HR function and orchestrated personnel change management o Conducted employee policy review including engagement with senior staff/counsel to develop new employee handbook o Quickly and nimbly addressed daily critical concerns in the organization, including revolving around staff attrition -Finance & Advancement: o Developed current-year forecasts and future-year budgets (operating & CapEx) o Created new budget templates, financial forecasting models o Oversaw monthly closeout process, reporting to Board of Trustees o Managed COA changes and reporting process changes o Led new auditor selection from RFP through contract o Secured federal grants (689K) and managed financial reporting for grants o Led organization liability/property insurance renewal process *Glen Echo Park Partnership for Arts & Culture, Glen Echo, MD, a multi-disciplinary arts destination in a historic National Park venue under multi-government jurisdiction Development Consultant (5 mos); Strategic Planning & HR Consultant (2 mos) o Donor cultivation and event support, campaign management o Creation of comprehensive compensation policy *DC Theater Arts, Washington, DC (formerly DC Metro Theater Arts) Strategic Planning Consultant (2 mos) o Led leadership of legacy organization through strategic planning workshops to facilitate transition to non-profit structure *Maryland State Arts Council, Baltimore, MD Grant Panelist (4 mos) o Governmental grant panelist

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Executive Director
      • Nov 2012 - Sep 2021

      Led strategic business planning, finance, development, marketing, HR, facilities, technology, and legal functions, reporting to and supporting the Board of Directors, for nonprofit arts education organization.P&L Responsibility• Constructed annual budget, projections, and programming revenue/expense targets, managed tracking for Board approval • Grew revenues 3X over 8.5 years through earned and contributed income• Led all development efforts including emergency covid-related funding• Built corporate fundraising program with support from Capital One, Whole Foods, Google, Washington Nationals, HP, others• Maintained history of debt-free operations through two major expansion projects and COVID crisis• Led organization successfully through height of COVID crisis with no furloughs/layoffsOrganizational Improvements & Leadership• Facilitated Board of Directors work to develop and update 5-yr strategic plans in 2015 and 2020• Facilitating organization’s DEIA efforts through Board of Directors committee work• Led 2014 relocation/expansion project (Gaithersburg) and 2018 expansion project (Clarksburg) o Led new facility search, lease negotiations, and build-out of new state-of-the-art facilities o Won competitive County CIP grants (each 6-figures) to support projects o 2014 project required writing/conducting MBT’s first-ever capital campaign o 2018 project required successful advocacy to state legislature for bond bill funding Capacity Building• Facilitated strategic development & succession planning for Board of Directors• Expanded core program reach 250%, built after-school outreach program in Title 1 schools• Increased net assets 6x, annual operating budget 3x• Led county peer leaders in state/local government advocacy efforts for funding increasesSelect Honors and Awards: • Recipient: County Executive’s Award for Excellence in the Arts & Humanities, 2014• MBT recognized as Chamber of Commerce 2016 Small Business of the Year

    • Director, Development & Marketing
      • Nov 2012 - Jul 2014

      As the Director of Development & Marketing, reporting directly to the Board of Directors and the Artistic Director, I was responsible for leading strategic business planning and fundraising efforts for an imminent relocation/expansion of the (then)250-student school, and re-vamping marketing efforts to be more cost-effective. Strategic planning, general fundraising for operations, grant writing, publicity for productions and events, assistance with Board development activities and oversight of the volunteer club at the school all were under my purview. MBT is a 501(c)(3) non-profit arts education organization focusing on dance education and dance outreach through community service in the Montgomery County community.

    • Independent Consultant, President
      • Jan 2003 - Jul 2014

      Environmental Communications Projects - Direct crisis communications and community relations efforts for blue-chip clients on a variety of controversial issues including environmental cleanups and cell phone tower placement. Serve as liaison with federal agencies. Environmental and Corporate Communications, Highlights & Achievements: • Successfully managed outreach communications for the first broad-scale vapor intrusion project in the eastern US, gaining access to sample air in over 250 residences and to install remediation units in over 500 residences and businesses. • Created and implemented media and community relations plan to engage stakeholders at a Michigan cleanup project, resulting in complete turnaround of negative and misinformed press. • Served in both community relations and government relations capacities. • Signature national clients included General Motors and IBM. Strategic Marketing Projects – Lead business owners/managers through development of process map for annual marketing/revenue goals, and create and implement strategic marketing plans. Implement plans to reach new markets or enhance existing markets. Create marketing collateral and social media plans. Develop metrics to measure effectiveness of marketing strategies. Service and Retail Marketing, Highlights & Achievements: • In three months, increased new customer base 17% YOY at specialty retail and service store with $2MM annual revenue. • Built family event planning company from $0 to nearly $1MM annual revenue in six years. • Created social media and direct email marketing plan for family event planning company, which now has more than 14,000 active emails and over 1200 Facebook fans. • Planned and executed custom festivals and milestone events, hosting and entertaining thousands of people at a time. • Significant outreach with local and national media, including live broadcasts on Sirius/XM & Fox5. • Generated community and business partnerships to reach new customer markets.

    • Chief Communications Officer
      • Sep 2004 - Mar 2011

      Developed company business plan necessary to take this family business from start-up to category leader in only 6 years. Manage large staff in on-site and off-site locations. Created winning product line and directed all creative and strategic communications including advertising, branding, and marketing campaigns. Planned and executed custom events for festivals and milestone events, hosting and entertaining thousands of people at a time. Developed company business plan necessary to take this family business from start-up to category leader in only 6 years. Manage large staff in on-site and off-site locations. Created winning product line and directed all creative and strategic communications including advertising, branding, and marketing campaigns. Planned and executed custom events for festivals and milestone events, hosting and entertaining thousands of people at a time.

    • Manager of Communications
      • Feb 2002 - Dec 2002

      Managed Community Relations activities for Independent Power Producer at eight proposed natural-gas power plant project sites Planned and conducted project announcements, open houses, special charter tour events, local office opening, door-to-door outreach programs and additional stakeholder outreach and involvement activities Planned strategy and schedule for 3-person team to conduct outreach activities at eight project sites nationwide Hired and Managed vendors and local consultant teams

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Senior Project Associate
      • Jun 1999 - Jan 2002

      Managed and supported strategic communication projects for Fortune 100 and government clients Supported community outreach and formation of stakeholder advisory group at EPA's pilot site for Brownfields cleanup and redevelopment Performed resident relocations and staffed Community Relations Center at a public housing project Superfund Site Managed and supported strategic communication projects for Fortune 100 and government clients Supported community outreach and formation of stakeholder advisory group at EPA's pilot site for Brownfields cleanup and redevelopment Performed resident relocations and staffed Community Relations Center at a public housing project Superfund Site

Education

  • Harvard University
    Master's degree, Management
    2017 - 2022
  • Harvard University
    Graduate Certificates, Nonprofit Management and Strategic Management
    2019 - 2021
  • University of South Florida Muma College of Business
    Professional Certificate: Diversity, Equity, and Inclusion in the Workplace
    2021 - 2021
  • Allegheny College
    B.A, Environmental Studies; English
    1995 - 1999
  • School for Field Studies, A Boston University Program, Atenas, Costa Rica
    Sustainable Development
    1998 - 1998

Community

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