Paula Rojas

Account Manager at ProfitlogiQ
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Inglés Full professional proficiency
  • Francés Limited working proficiency

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Julio Espino

Paula es la persona más responsable y comprometida que conozco. Es una chica talentosa, creativa y con mucha pasión por el Marketing Digital. Estoy seguro que sus talento sumado a su experiencia en Walt Disney World, en diferentes Agencias Digitales de Colombia donde ha trabajado con clientes mexicanos y su Maestría en el CECC, le asegurarán un futuro exitoso en México. Éxito Pau.

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Credentials

  • Gestión de proyectos
    Universidad Anáhuac
    May, 2022
    - Oct, 2024
  • Fundamentos de Marketing Digital
    Google
    May, 2020
    - Oct, 2024
  • Retail Media Platform Certification
    Criteo
    Feb, 2023
    - Oct, 2024

Experience

  • ProfitlogiQ
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2021 - Present

      At ProfitlogiQ I work as an Account Manager where my main responsibility is maintaining the agency and client’s relationships in good standing. Established our annual business plan, follow up campaigns (search and DSP on Amazon), detect insights and turn them into creative ideas, creative reviews. • Client portfolio management (Toys, Clothes, CPG, Households, Beverages, Beauty) • Detect insights and opportunities for each client in order to optimize the sales of their products through advertising campaigns. • Planning and control of internal activities • Establish KPI's and goals for each client’s • Campaigns reporting (search and DSP) • Analytics reporting (retail readiness and update of the SEO optimization) • Suggest different kinds of campaigns according to the client’s opportunities and goals • Ability to manage multiple projects simultaneously Show less

  • LDM
    • Colombia
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Senior Digital Account
      • May 2021 - Nov 2021

      At LDM I worked as a Senior Account Manager where I led a multifunctional team of 5 members, planned media investment, established KPI’s and goals. Identify new opportunities for sell ups, follow up campaigns (Facebook, LinkedIn, Google search DSP and video), detect insights and turn them into creative ideas. I worked with dentalia, Ricoh, Mexican Brands. • Lead the digital strategy with the team for Facebook, Google (search, DSP, video) and LinkedIn • Maintain the agency and client’s relationships in good standing. • Understanding media buying (Google, Facebook, LinkedIn, Programmatic) • Media plan management (investment and KPI’s proposal) • Planning and control of internal activities • Data analysis • Ability to manage multiple projects simultaneously Show less

  • BID trouve
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Digital Account Manager
      • Sep 2017 - May 2021

      -Strategy and content creation. -Paid media campaings (likes, boosting y events promotion). -Upload content to websites, QA, social listening, trend research for all the clients. -E-mail marketing campaings. -Qualitative and quantitative reports. -Strategy and content creation. -Paid media campaings (likes, boosting y events promotion). -Upload content to websites, QA, social listening, trend research for all the clients. -E-mail marketing campaings. -Qualitative and quantitative reports.

  • MDS Digital
    • United States
    • Strategic Management Services
    • 1 - 100 Employee
    • Community Manager
      • Mar 2016 - Sep 2017

      -Strategy and content creation. -Paid media campaings (likes, boosting y events promotion). -Upload content to websites, QA, social listening, trend research for all the clients. -E-mail marketing campaings. -Qualitative and quantitative reports. -Strategy and content creation. -Paid media campaings (likes, boosting y events promotion). -Upload content to websites, QA, social listening, trend research for all the clients. -E-mail marketing campaings. -Qualitative and quantitative reports.

  • Xpress Estudio Grafico y Digital SA
    • Colombia
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Account Executive
      • May 2014 - Dec 2015

      -Created the digital department in the company. -Maintain the agency/client relationship in good standing. -Sell and promotion of digital services of the company. -Created the digital department in the company. -Maintain the agency/client relationship in good standing. -Sell and promotion of digital services of the company.

  • Diweb
    • Advertising Services
    • account and community manager
      • Oct 2014 - Apr 2015

      ▪ Strategy and content for each account (hotels, restaurants, musicians, home stores). ▪ I was in charge to maintain agency/client relationship in good standing. ▪ Strategy and content for each account (hotels, restaurants, musicians, home stores). ▪ I was in charge to maintain agency/client relationship in good standing.

Education

  • Universidad del Valle de México
    Maestría Administración de Negocios con Orientación en Mercadotecnia, Marketing
    2017 - 2019
  • Fundación Universidad de Bogotá 'JorgeTadeo Lozano'​
    Diplomado en Branding
    2014 - 2014
  • Politécnico Grancolombiano
    Diplomado en pensamiento estratégico y creaivo, Publicidad
    2012 - 2012
  • Politécnico Grancolombiano
    Profesional en Mercadeo y Publicidad
    2007 - 2012
  • Marketing Digital academy
    MArketing digital
    2016 - 2016
  • Universidad Anáhuac
    Diplomando en Gestión de Proyectos, Project Management
    2021 -

Community

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