Experience

GREATERTHAN DISTRIBUTION

• United States
• Entertainment Providers
• 1 - 100 Employee

• Brand Partnerships 2024 - Curating Now!

  • Nov 2023 - Present

  ACTIVATE AND PARTNER WITH US: SXSW, Festivals, and University Tour SXSW - Curating a multifaceted 5 day experience A&R Tour®/ Scout U ® University Tour (Tour stops at 70 schools in 2024 and 200 in 2025) - Immersive music discovery and A&R scout workshop is a fun and informative introduction to today's music industry. This experience was created for students enrolled in music business, media, marketing, entrepreneurship, and pr/journalism… Show more ACTIVATE AND PARTNER WITH US: SXSW, Festivals, and University Tour SXSW - Curating a multifaceted 5 day experience A&R Tour®/ Scout U ® University Tour (Tour stops at 70 schools in 2024 and 200 in 2025) - Immersive music discovery and A&R scout workshop is a fun and informative introduction to today's music industry. This experience was created for students enrolled in music business, media, marketing, entrepreneurship, and pr/journalism undergraduate programs Festivals and Invitation Only Experiences -------------------------------------------------------------------------------------------

• Past Activations + Brand Experiences Highlights

  • Oct 2023 - Present

• CEO | Partner | A&R at the hottest new music distribution company

  • Oct 2019 - Present

  The Gucci® of Music Distribution has launched after 4 years in development with a waitlist (www.greaterthandistribution.com) generating over 25,000 signups through curated marketing. Pickups in Variety, Music Week, and more. Greater Than Distribution is led by A&R pioneers and industry power-duo Randy Jackson and Paula Moore in global partnership with the largest music company in the world, Virgin Music Group/Universal Music Group. Greater Than is a modern music entertainment… Show more The Gucci® of Music Distribution has launched after 4 years in development with a waitlist (www.greaterthandistribution.com) generating over 25,000 signups through curated marketing. Pickups in Variety, Music Week, and more. Greater Than Distribution is led by A&R pioneers and industry power-duo Randy Jackson and Paula Moore in global partnership with the largest music company in the world, Virgin Music Group/Universal Music Group. Greater Than is a modern music entertainment company, powered by an ecosystem of artists, micro-influencer community, and curators on the pulse of what's new, now and next in culture. Welcome to the future of music distribution.

• Author

  • Mar 2022 - Present

  As an accomplished author, Paula has penned two highly acclaimed books that have become indispensable resources for aspiring professionals in the music industry: "Glitter & Grit: Be Greater Greater as a Creative" and "A&R Scout: The Book on How to Get the Most Coveted Job in the Music Industry." A&R Scout: The Book on How To Get The Most Coveted Job in the Music Industry (includes the digital A&R Scout Field Guide Workbook® ) by Paula Moore September 2023 Glitter & Grit -… Show more As an accomplished author, Paula has penned two highly acclaimed books that have become indispensable resources for aspiring professionals in the music industry: "Glitter & Grit: Be Greater Greater as a Creative" and "A&R Scout: The Book on How to Get the Most Coveted Job in the Music Industry." A&R Scout: The Book on How To Get The Most Coveted Job in the Music Industry (includes the digital A&R Scout Field Guide Workbook® ) by Paula Moore September 2023 Glitter & Grit - Be Greater as a Creative by Paula Moore Audio Book and Soundtrack received GRAMMY® Award consideration for Best Audio Book, Narration & Storytelling Recording. Paperback available at Amazon -- On 3 Best Seller Lists March 2022

• MUSIC INDUSTRY LAUNCHPADS® Career Development Programs at Greater Than Distribution

  • Oct 2021 - Present

  We have the largest global footprint of A&R, Marketing, and Services for Artists in the music industry Our free launchpads provide career development and networking for thousands of young creative professionals all year long. A&R Scout Launchpad® Marketing + A&R Launchpad® Artist Services + Distribution Launchpad®



PAULA MOORE VENTURES

• Investor | Incubator

  • Mar 2018 - Present

  We discover, develop and invest in early stage creative projects and creative people We discover, develop and invest in early stage creative projects and creative people



Independent Creative Startup Founder | Investor

• A&R | Creative Technologist | Creator

  • 1999 - Present

  8x startup founder with 5 exits. Provided pre-seed capital to fund Greater Than’s development. Generated more than $50M in partnerships and funding revenue from major music labels, brands, and tech for artists and previous business ventures. Founder | Creator | Investor - COOL INC. EXIT- trademark and assets purchased by private investment group. Social network concept for creative professionals that was not developed, tested, or released in market. Artist and Brand… Show more 8x startup founder with 5 exits. Provided pre-seed capital to fund Greater Than’s development. Generated more than $50M in partnerships and funding revenue from major music labels, brands, and tech for artists and previous business ventures. Founder | Creator | Investor - COOL INC. EXIT- trademark and assets purchased by private investment group. Social network concept for creative professionals that was not developed, tested, or released in market. Artist and Brand Partnerships Stiffed /Santigold, Princess Superstar, Bassnectar, Native Shoes, Chrissie Hynde Solo Music Project and Trevor Andrew, Inc. Managed business growth and development for former Olympic Athlete/Pro Snowboarder turned lifestyle entrepreneur, emerging artist/ clothing and accessories designer. Developed and increased business portfolio endorsement deals, product designs and namesake signature products, record label, online retail store, music releases, marketing and appearances, connected and negotiated record label deals, music videos, team set up including agents and attorneys. Founder | Creator | Investor - Massive Creative Intelligence A&R Scout & Trend Reporting platform and curriculum for music business undergraduates. Atlantic Records first look for new artists and music trends through A&R Research including Mumford and Sons, Freelance Whales, Breathe Carolina, The Temper Trap, Toro y Moi and more. Founder | Creator | Investor - Treadstone Music Intelligence EXIT - cash purchase + acqui-hired by (now defunct) private equity backed web-based music video startup. Chief Creative Officer, Music Strategy and A&R following the cash acquisition of my startup. Founder | Creator | Investor - Ready to Break A&R research website with 30 scouts. EXIT- cash acquisition by privately funded creative group. Co-founder Organic Music, an independent label and management service The only artist signed was Bassnectar and released his fist record Mesmerizing the Ultra and put his team together. Show less 8x startup founder with 5 exits. Provided pre-seed capital to fund Greater Than’s development. Generated more than $50M in partnerships and funding revenue from major music labels, brands, and tech for artists and previous business ventures. Founder | Creator | Investor - COOL INC. EXIT- trademark and assets purchased by private investment group. Social network concept for creative professionals that was not developed, tested, or released in market. Artist and Brand… Show more 8x startup founder with 5 exits. Provided pre-seed capital to fund Greater Than’s development. Generated more than $50M in partnerships and funding revenue from major music labels, brands, and tech for artists and previous business ventures. Founder | Creator | Investor - COOL INC. EXIT- trademark and assets purchased by private investment group. Social network concept for creative professionals that was not developed, tested, or released in market. Artist and Brand Partnerships Stiffed /Santigold, Princess Superstar, Bassnectar, Native Shoes, Chrissie Hynde Solo Music Project and Trevor Andrew, Inc. Managed business growth and development for former Olympic Athlete/Pro Snowboarder turned lifestyle entrepreneur, emerging artist/ clothing and accessories designer. Developed and increased business portfolio endorsement deals, product designs and namesake signature products, record label, online retail store, music releases, marketing and appearances, connected and negotiated record label deals, music videos, team set up including agents and attorneys. Founder | Creator | Investor - Massive Creative Intelligence A&R Scout & Trend Reporting platform and curriculum for music business undergraduates. Atlantic Records first look for new artists and music trends through A&R Research including Mumford and Sons, Freelance Whales, Breathe Carolina, The Temper Trap, Toro y Moi and more. Founder | Creator | Investor - Treadstone Music Intelligence EXIT - cash purchase + acqui-hired by (now defunct) private equity backed web-based music video startup. Chief Creative Officer, Music Strategy and A&R following the cash acquisition of my startup. Founder | Creator | Investor - Ready to Break A&R research website with 30 scouts. EXIT- cash acquisition by privately funded creative group. Co-founder Organic Music, an independent label and management service The only artist signed was Bassnectar and released his fist record Mesmerizing the Ultra and put his team together. Show less



Paula Moore Consultant | Curator | Biz Dev | Advisor

• Events + Brands|Sponsor + A&R Curator

  • 2002 - Dec 2017

  SXSW OFFICIAL- A&R Panel Curator and Moderator, Artist Lounge and Channel Producer SXSW A&R Panel Curator and Moderator 2002, 2003, 2004, 2008 – 2011 Selected by SXSW four years in a row to curate and lead a panel of top level A&R experts in the field to share their industry view points, experiences, and advice with conference attendees. SXSW: 2008-2012 Official Artist Lounge curator and producer with over 50 brands activating and gifting to talent Created and Produced the… Show more SXSW OFFICIAL- A&R Panel Curator and Moderator, Artist Lounge and Channel Producer SXSW A&R Panel Curator and Moderator 2002, 2003, 2004, 2008 – 2011 Selected by SXSW four years in a row to curate and lead a panel of top level A&R experts in the field to share their industry view points, experiences, and advice with conference attendees. SXSW: 2008-2012 Official Artist Lounge curator and producer with over 50 brands activating and gifting to talent Created and Produced the Official Artist Channel featuring custom content from over 2K music artists Created and Produced the first ever Official SXSW talent scout reporting on the ground via Twitter and a 12 episode video series for the festival HOUSE OF ROCK 2012 House of Rock 2012 was an exclusive, invitation only pop-up in Santa Monica CA. We transformed a $20 million historic estate into an exclusive experiential media, event and live music venue – where musicians, designers, charities and other strategic partners collaborated to create unforgettable, “money can’t buy” pop culture experiences CMJ Music Marathon Conference - All Panels Curator + Sponsorships & Activations Curated/ produced 100 executive level music/ interactive panels and secured sponsorships significantly expanding the conference in 2011. CMJ was the largest music event in NYC, drawing 120,000 participants. Show less SXSW OFFICIAL- A&R Panel Curator and Moderator, Artist Lounge and Channel Producer SXSW A&R Panel Curator and Moderator 2002, 2003, 2004, 2008 – 2011 Selected by SXSW four years in a row to curate and lead a panel of top level A&R experts in the field to share their industry view points, experiences, and advice with conference attendees. SXSW: 2008-2012 Official Artist Lounge curator and producer with over 50 brands activating and gifting to talent Created and Produced the… Show more SXSW OFFICIAL- A&R Panel Curator and Moderator, Artist Lounge and Channel Producer SXSW A&R Panel Curator and Moderator 2002, 2003, 2004, 2008 – 2011 Selected by SXSW four years in a row to curate and lead a panel of top level A&R experts in the field to share their industry view points, experiences, and advice with conference attendees. SXSW: 2008-2012 Official Artist Lounge curator and producer with over 50 brands activating and gifting to talent Created and Produced the Official Artist Channel featuring custom content from over 2K music artists Created and Produced the first ever Official SXSW talent scout reporting on the ground via Twitter and a 12 episode video series for the festival HOUSE OF ROCK 2012 House of Rock 2012 was an exclusive, invitation only pop-up in Santa Monica CA. We transformed a $20 million historic estate into an exclusive experiential media, event and live music venue – where musicians, designers, charities and other strategic partners collaborated to create unforgettable, “money can’t buy” pop culture experiences CMJ Music Marathon Conference - All Panels Curator + Sponsorships & Activations Curated/ produced 100 executive level music/ interactive panels and secured sponsorships significantly expanding the conference in 2011. CMJ was the largest music event in NYC, drawing 120,000 participants. Show less



Warner Music Group

• Musicians

• Vice President A&R

  • 2000 - 2005

  Creator: Warner Digital, Flypaper - Acquired by Warner Music Group Developed groundbreaking web portal for music discovery and research globally to Warner Music A&R teams. It was one of four technology initiatives selected for global rollout and the only one created by a female executive / A&R executive. EXIT, platform and scout team acquired by Warner Music Group for cash purchase but I retained my IP. I commissioned and collaborated with then rising artist Shepard Fairey on the… Show more Creator: Warner Digital, Flypaper - Acquired by Warner Music Group Developed groundbreaking web portal for music discovery and research globally to Warner Music A&R teams. It was one of four technology initiatives selected for global rollout and the only one created by a female executive / A&R executive. EXIT, platform and scout team acquired by Warner Music Group for cash purchase but I retained my IP. I commissioned and collaborated with then rising artist Shepard Fairey on the naming, design of the web platform and marketing/ branding collateral and launch activations for the global rollout of what would become Flypaper. It maintains a reputation of being the most successful A&R research platform and scout network in the history of the music business. Developed innovative music discovery platform, research methods and scout community for emerging artist discovery. Identified and recommended hundreds of viable artists for signing consideration including The Killers, Santigold, Slim Thug, David Banner, Postal Service, garnering the signing support of music industry luminaries such as Sire Records Founder Seymour Stein and Ric Ocasek of The Cars. Strategic partnerships with brands/ crafted experiential opportunities for music initiatives that brought influencer- saturated experiences nationwide alongside corporate brands including Sports Illustrated, Nokia and Best Buy with (at the time) unprecedented testing of downloads and exclusive content. Soundsgood, Acquired by Warner Music Group Collaborating once again with Shepard Fairey, I set out to develop the largest global scouting network and discovery platform under the wings of Warner Music Groups global Chairman Roger Ames and Epic Records President Sylvia Rhone. The product did not launch due to a regime change and all exiting from the company. EXIT, Warner Music Group cash acquisition of Soundsgood assets but I retained my IP. Show less Creator: Warner Digital, Flypaper - Acquired by Warner Music Group Developed groundbreaking web portal for music discovery and research globally to Warner Music A&R teams. It was one of four technology initiatives selected for global rollout and the only one created by a female executive / A&R executive. EXIT, platform and scout team acquired by Warner Music Group for cash purchase but I retained my IP. I commissioned and collaborated with then rising artist Shepard Fairey on the… Show more Creator: Warner Digital, Flypaper - Acquired by Warner Music Group Developed groundbreaking web portal for music discovery and research globally to Warner Music A&R teams. It was one of four technology initiatives selected for global rollout and the only one created by a female executive / A&R executive. EXIT, platform and scout team acquired by Warner Music Group for cash purchase but I retained my IP. I commissioned and collaborated with then rising artist Shepard Fairey on the naming, design of the web platform and marketing/ branding collateral and launch activations for the global rollout of what would become Flypaper. It maintains a reputation of being the most successful A&R research platform and scout network in the history of the music business. Developed innovative music discovery platform, research methods and scout community for emerging artist discovery. Identified and recommended hundreds of viable artists for signing consideration including The Killers, Santigold, Slim Thug, David Banner, Postal Service, garnering the signing support of music industry luminaries such as Sire Records Founder Seymour Stein and Ric Ocasek of The Cars. Strategic partnerships with brands/ crafted experiential opportunities for music initiatives that brought influencer- saturated experiences nationwide alongside corporate brands including Sports Illustrated, Nokia and Best Buy with (at the time) unprecedented testing of downloads and exclusive content. Soundsgood, Acquired by Warner Music Group Collaborating once again with Shepard Fairey, I set out to develop the largest global scouting network and discovery platform under the wings of Warner Music Groups global Chairman Roger Ames and Epic Records President Sylvia Rhone. The product did not launch due to a regime change and all exiting from the company. EXIT, Warner Music Group cash acquisition of Soundsgood assets but I retained my IP. Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Director A&R, Mgr. Scout and Research Dept.

  • 1996 - 2000

  Promoted from regional A&R rep and relocated to LA for a newly created position to create, develop and implement a first of its kind A&R research methodology and scout network resulting in an industry standard practice for A&R Research. Creator: Indiefinder Music Discovery Platform , Acquired by Universal Music Group Developed and launched the first creative technology research system for major labels that included multiple tracking and early detection methods to discover music… Show more Promoted from regional A&R rep and relocated to LA for a newly created position to create, develop and implement a first of its kind A&R research methodology and scout network resulting in an industry standard practice for A&R Research. Creator: Indiefinder Music Discovery Platform , Acquired by Universal Music Group Developed and launched the first creative technology research system for major labels that included multiple tracking and early detection methods to discover music artists viable for signing consideration.. EXIT, acquired by Universal Music Group upon my departure to Warner Music Group. Consulted on development of emerging talent-tracking reports for Nielson Soundscan, BDS, and Mediabase. Show less Promoted from regional A&R rep and relocated to LA for a newly created position to create, develop and implement a first of its kind A&R research methodology and scout network resulting in an industry standard practice for A&R Research. Creator: Indiefinder Music Discovery Platform , Acquired by Universal Music Group Developed and launched the first creative technology research system for major labels that included multiple tracking and early detection methods to discover music… Show more Promoted from regional A&R rep and relocated to LA for a newly created position to create, develop and implement a first of its kind A&R research methodology and scout network resulting in an industry standard practice for A&R Research. Creator: Indiefinder Music Discovery Platform , Acquired by Universal Music Group Developed and launched the first creative technology research system for major labels that included multiple tracking and early detection methods to discover music artists viable for signing consideration.. EXIT, acquired by Universal Music Group upon my departure to Warner Music Group. Consulted on development of emerging talent-tracking reports for Nielson Soundscan, BDS, and Mediabase. Show less



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• A&R Regional Rep - RCA Records

  • 1995 - 1996

  A&R research and talent scout, reported to A&R Department Head A&R research and talent scout, reported to A&R Department Head