Experience

Space Capital

• Saint Lucia
• Financial Services

• Head Of Marketing & Communications

  • Jan 2020 - Present

  Head of Marketing & Communications for Space Capital, an early-stage venture capital fund focused on unlocking the value in space technology. This also includes driving acquisition and engagement for two Space Capital products, Space Angels and Space Talent. Space Angels is a world-class investment platform that gives accredited investors access to high-quality, curated insights, and premium investment opportunities in the space economy. Space Talent is the go-to resource for careers at the… Show more Head of Marketing & Communications for Space Capital, an early-stage venture capital fund focused on unlocking the value in space technology. This also includes driving acquisition and engagement for two Space Capital products, Space Angels and Space Talent. Space Angels is a world-class investment platform that gives accredited investors access to high-quality, curated insights, and premium investment opportunities in the space economy. Space Talent is the go-to resource for careers at the intersection of space and tech that encompasses a jobs board, but interviews and resources about working in space-tech. Highlights: • In first 8 months, restructured brand strategy & marketing for Space Angels & Space Talent under parent company, Space Capital to push them to the forefront of the space-tech venture capital industry with three brand new websites and official marketing plan. • Created and project manage first content marketing plan for Space Capital and Space Talent that includes monthly newsletters, monthly blog posts, relaunched Space Capital podcast and SEO and social media support that has increased awareness and engagement of all our brands across website and social media platforms YOY. • Consults with pre-seed to Series A portfolio companies on their developing marketing strategies which has included rebranding, go-to-market strategy, and acquisition strategy. • Lead & implemented acquisition and retention marketing including email, paid marketing, CRM, and engagement tactics to drive member growth with $400k budget, which led to 44% growth in subscriber base and 90% retention rate. • With content, SEO, and social media strategy increased website engagement by 22% and social media engagement by 25%. Show less Head of Marketing & Communications for Space Capital, an early-stage venture capital fund focused on unlocking the value in space technology. This also includes driving acquisition and engagement for two Space Capital products, Space Angels and Space Talent. Space Angels is a world-class investment platform that gives accredited investors access to high-quality, curated insights, and premium investment opportunities in the space economy. Space Talent is the go-to resource for careers at the… Show more Head of Marketing & Communications for Space Capital, an early-stage venture capital fund focused on unlocking the value in space technology. This also includes driving acquisition and engagement for two Space Capital products, Space Angels and Space Talent. Space Angels is a world-class investment platform that gives accredited investors access to high-quality, curated insights, and premium investment opportunities in the space economy. Space Talent is the go-to resource for careers at the intersection of space and tech that encompasses a jobs board, but interviews and resources about working in space-tech. Highlights: • In first 8 months, restructured brand strategy & marketing for Space Angels & Space Talent under parent company, Space Capital to push them to the forefront of the space-tech venture capital industry with three brand new websites and official marketing plan. • Created and project manage first content marketing plan for Space Capital and Space Talent that includes monthly newsletters, monthly blog posts, relaunched Space Capital podcast and SEO and social media support that has increased awareness and engagement of all our brands across website and social media platforms YOY. • Consults with pre-seed to Series A portfolio companies on their developing marketing strategies which has included rebranding, go-to-market strategy, and acquisition strategy. • Lead & implemented acquisition and retention marketing including email, paid marketing, CRM, and engagement tactics to drive member growth with $400k budget, which led to 44% growth in subscriber base and 90% retention rate. • With content, SEO, and social media strategy increased website engagement by 22% and social media engagement by 25%. Show less



EnergyHub

• Italy
• Renewable Energy Semiconductor Manufacturing

• Program Marketing Manager

  • Aug 2016 - Jan 2020

  Program Marketing Manager, managed over 20 clients which included program/project management that included traditional and digital marketing tactics from direct mail, paid marketing, email marketing, newspaper advertising and more with a Marketing Associate and external vendors in a niche industry for a best in industry utility grid edge DER technology platform and program management company. - Created the strategy & implementation for full marketing campaigns from research/strategy… Show more Program Marketing Manager, managed over 20 clients which included program/project management that included traditional and digital marketing tactics from direct mail, paid marketing, email marketing, newspaper advertising and more with a Marketing Associate and external vendors in a niche industry for a best in industry utility grid edge DER technology platform and program management company. - Created the strategy & implementation for full marketing campaigns from research/strategy, messaging and design, implementation, and analysis across all marketing tactics for direct mail, email, paid search & social, advertising, CRM marketing, and other test tactics. - Used internal, external, and partnership marketing, to grow total subscriber base at least 50% but up to over 250% per client program. - Implemented new tools to optimize marketing programs including a CMS system for websites, program management tools, email automation, referral platform, incentive platform with Tango Card and a BI dashboard using Tableau. - Managed forecasting and budgeting for a subscriber base that started at 15k and at the time was forecasted to hit 500k with an annual expense budget of $250,000 - $1,000,000. Show less Program Marketing Manager, managed over 20 clients which included program/project management that included traditional and digital marketing tactics from direct mail, paid marketing, email marketing, newspaper advertising and more with a Marketing Associate and external vendors in a niche industry for a best in industry utility grid edge DER technology platform and program management company. - Created the strategy & implementation for full marketing campaigns from research/strategy… Show more Program Marketing Manager, managed over 20 clients which included program/project management that included traditional and digital marketing tactics from direct mail, paid marketing, email marketing, newspaper advertising and more with a Marketing Associate and external vendors in a niche industry for a best in industry utility grid edge DER technology platform and program management company. - Created the strategy & implementation for full marketing campaigns from research/strategy, messaging and design, implementation, and analysis across all marketing tactics for direct mail, email, paid search & social, advertising, CRM marketing, and other test tactics. - Used internal, external, and partnership marketing, to grow total subscriber base at least 50% but up to over 250% per client program. - Implemented new tools to optimize marketing programs including a CMS system for websites, program management tools, email automation, referral platform, incentive platform with Tango Card and a BI dashboard using Tableau. - Managed forecasting and budgeting for a subscriber base that started at 15k and at the time was forecasted to hit 500k with an annual expense budget of $250,000 - $1,000,000. Show less



CBS Interactive

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Marketing Manager, Acquisition & Audience Development

  • Nov 2014 - Jul 2016

  Marketing Manager who led digital marketing for the Entertainment, Sports and News Business Unit (CBS College Sports and CBS News) for College Sports Live and CBS News/CBSN. As the marketing manager who executed new strategies to drive audience and revenue growth across our growing portfolio of digital products, including College Sports Live and the newly launched 24/7 digital news network from CBS News, CBSN. The role supports a unique combination of digital marketing disciplines including… Show more Marketing Manager who led digital marketing for the Entertainment, Sports and News Business Unit (CBS College Sports and CBS News) for College Sports Live and CBS News/CBSN. As the marketing manager who executed new strategies to drive audience and revenue growth across our growing portfolio of digital products, including College Sports Live and the newly launched 24/7 digital news network from CBS News, CBSN. The role supports a unique combination of digital marketing disciplines including audience development, partnerships, customer acquisition, retention, and more. Show less Marketing Manager who led digital marketing for the Entertainment, Sports and News Business Unit (CBS College Sports and CBS News) for College Sports Live and CBS News/CBSN. As the marketing manager who executed new strategies to drive audience and revenue growth across our growing portfolio of digital products, including College Sports Live and the newly launched 24/7 digital news network from CBS News, CBSN. The role supports a unique combination of digital marketing disciplines including… Show more Marketing Manager who led digital marketing for the Entertainment, Sports and News Business Unit (CBS College Sports and CBS News) for College Sports Live and CBS News/CBSN. As the marketing manager who executed new strategies to drive audience and revenue growth across our growing portfolio of digital products, including College Sports Live and the newly launched 24/7 digital news network from CBS News, CBSN. The role supports a unique combination of digital marketing disciplines including audience development, partnerships, customer acquisition, retention, and more. Show less



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Manager, Real Simple/Food & Wine/Travel + Leisure

  • Feb 2013 - Oct 2014

  Oversee the acquisition of new business subscriptions for multiple brands at Time Inc. like Southern Living, This Old House, and Sunset. Currently working on Real Simple, Food & Wine, and Travel + Leisure as Digital Marketing Manager working primarily on CRM, SEM, Apps, Website, Email, and Tablet. Sources of other business expertise include digital sources like display and refer-a-friend and other print sources like direct mail, insert cards, and more. Manage all budgets and forecasting with… Show more Oversee the acquisition of new business subscriptions for multiple brands at Time Inc. like Southern Living, This Old House, and Sunset. Currently working on Real Simple, Food & Wine, and Travel + Leisure as Digital Marketing Manager working primarily on CRM, SEM, Apps, Website, Email, and Tablet. Sources of other business expertise include digital sources like display and refer-a-friend and other print sources like direct mail, insert cards, and more. Manage all budgets and forecasting with one direct report. Manage day-to-day marketing activities including creative development, test execution, results analysis, and strategic recommendations and planning • Work with cross-functional teams including internal and external designers, production, fulfillment, list management, and more • Focus on new digital marketing strategies • Work on new product development and brand expansion

• Associate Marketing Manager, Southern Living

  • May 2011 - Feb 2013

  As Associate Marketing Manager for Southern Living, I use my creative and analytical skills to support Southern Living brand goals and work to deliver and report on established goals. I am responsible for: • Develop and implement test agendas and marketing plans across multiple platforms of subscriber acquisition including direct mail, insert cards, online, email, tablet/digital subscriptions, paid search, and ad networks. • Manage day-to-day marketing activities including creative… Show more As Associate Marketing Manager for Southern Living, I use my creative and analytical skills to support Southern Living brand goals and work to deliver and report on established goals. I am responsible for: • Develop and implement test agendas and marketing plans across multiple platforms of subscriber acquisition including direct mail, insert cards, online, email, tablet/digital subscriptions, paid search, and ad networks. • Manage day-to-day marketing activities including creative development, test execution, results analysis, and strategic recommendations • Work with cross-functional teams including internal and external designers, production, fulfillment, list management, and more • Responsible for managing monthly reconciliations, forecasting and budgeting Major Accomplishments: - During Senior Manager's 4-month maternity leave, managed all aspects of Southern Living's consumer marketing including online, direct mail, cold mail campaigns, and budget and forecasting. - Created one of the largest cold mail campaigns with over 100 test panels. This successful campaign had a net index of 108 and gave learnings that will change future cold mail campaigns. - During Southern Living's site redesign, lead the CM offer change of RF to HO as well as leading the creative design for the successful Invitation banner creatives (net index of 113)



Community Family Enrichment Services Center (CFESC)

• Marketing & Programs Coordinator

  • Jun 2010 - Feb 2011

  Responsible for developing and implementing the branding, public relations, and marketing collateral for a start-up non-profit organization while executing infrastructure and non-profit strategy. Responsible for developing and implementing the branding, public relations, and marketing collateral for a start-up non-profit organization while executing infrastructure and non-profit strategy.



Verizon Wireless

• United States
• Retail
• 1 - 100 Employee

• Marketing Consultant

  • Nov 2008 - Mar 2010

  Northeast Area project manager for Ring Tones, Ringback Tones, Rhapsody, VZ Navigator, and other mobile products. Coordinated with business partners, including marketing communication, training, and merchandising in overall lifecycle management and marketing of new and existing products and services.

• Marketing Associate

  • Jul 2006 - Nov 2008

  LEAD Marketing Development Program: Three-part two year rotational program Two-year Development and Training program that provided generalist marketing experience through rotations as a sales team leader, market research and branding, and marketing communications. Three rotations were done in BSC Call Center as a Team Leader, marketing analyst in Naming, Branding and Market Research, and marketing consultant in National Small Business Marketing.