Paula Giraldo

Financial Planning Analyst at Apertura
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Contact Information
Location
Medellín, Antioquia, Colombia, CO
Languages
  • Ingles Full professional proficiency
  • Portugues Professional working proficiency
  • Español Native or bilingual proficiency

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Renata Weber

Paula es una excelente profesional, muy dedicada y comprometida con su trabajo. Cuenta con una gran capacidad de resolución y rápida acción ante las problemáticas que se presentan en el día a día. Más allá de sus competencias laborales, es una gran persona con la que se puede llevar adelante un excelente trabajo en equipo.

Jorge Ignacio Gomez

Paula es una profesional orientada a resultados, sigue los lineamientos estratégicos y no requiere supervisión estrecha; posee habilidades blandas de comunicación y relacionamiento con sus pares, líderes y terceros

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Credentials

  • Pricing Strategy: Value-Based Pricing
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Pensamiento estratégico
    LinkedIn
    Mar, 2021
    - Sep, 2024

Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Financial Planning Analyst
      • Feb 2023 - Present
    • Brazil
    • Telecommunications
    • 1 - 100 Employee
    • Specialist in profitability and pricing strategy
      • Aug 2019 - Aug 2022

      Responsibilities:-Evaluate business cases of investment in Latin America (Perú, Chile, Brasil, Argentina, y Colombia) for the make decisions on the management committee- Incorporate the company's strategy into the financial pricing models, with the objective of reaching the profitability goal in the countries where the company has a presence.- Present and propose to the management committee, possible scenarios of business cases.- Follow up on strategic KPIs to improve profitability.- Implement pricing strategy for different customer segments and products.Achievements:- Design a unified financial model for the countries in Latin America that allowed greater agility to the requirements going from one week to deliveries of one to two days. - I integrated the strategic goals of the company in the financial models of clients, managing to visualize the profitability of the prices offered. Show less

    • Specialist in Business Intelligence
      • Aug 2018 - Sep 2019

      Responsibilities:- Develop balanced scorecards in Power BI to present to the board of directors and management committee, incorporating information and KPIs relevant to the company.- Analyze market trends and recent studies of the services offered by the company to compare the value offered by the company.Achievements:- I developed a view of indicators by country and consolidated where it was possible to compare the budget and the real state of the company month by month to better monitor the management of each country. Show less

    • Specialist in financial planning
      • Sep 2011 - Jul 2018

      Responsibilities:- Develop financial models to evaluate investments in Latin America for managerial decision making- Model cash flows and profitability in public and private sector tendersMonitoring and control of the budget for the long term of the company.- Update the company valuation in the subsidiaries of Ecuador and Peru.Achievements:- I structured the financial model that won a tender with the state for COP 50,000 million pesos.- Developed business cases for affiliates in Peru, Ecuador, Colombia and Chile. Show less

    • Colombia
    • Information Services
    • 1 - 100 Employee
    • Analyst in financial planning
      • Apr 2010 - Sep 2011

      Responsibilities: - Structure the valuation model of the company, to monitor the generation of value. - Manage the relationship with shareholders, provide them with relevant information and meet the different requirements. - Evaluate business cases for new investments. - Implement the cost system to have a better control of profitability. Achievements: - I structured the valuation model of the company - Led the Due Diligence process in the purchase of the company - Implemented the cost model Show less

    • Analyst investment banking
      • Aug 2008 - Apr 2010

      Responsibilities: - Create valuation models for companies in the pharmaceutical, infrastructure, hotel, health, commerce and recreation sectors. - Manage the relationship with banks to obtain syndicated loans for more than COP 50 billion -Manage the relationship with investors -Structure financial models for debt restructuring. Achievements: - I structured financial models for companies in the pharmaceutical, hotel, health, commerce and infrastructure sectors. - I managed to consolidate a syndicated loan for COP 10,000 million pesos. - I restructured debt with banks worth COP 7,000 million for a chemical company Show less

Education

  • Universidad EAFIT
    Especialista Finanzas corporativas, Finanzas corporativas
    2009 - 2011
  • Escuela de Ingeniería de Antioquia
    Ingeniera Administradora, Finanzas, negocios
    2002 - 2007

Community

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