Paula Galbo

Associate Creative Director at John McNeil Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Saratoga Springs, Utah, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Oct 2022 - Present

    • Senior Designer
      • Feb 2018 - Oct 2022

    • Production Designer (Contract)
      • Apr 2017 - Feb 2018

    • Entertainment
    • Creative Manager
      • Aug 2016 - Feb 2020

      Marketing designer and content manager: Created and led design direction for Onesource Audio brand positioning, look and voice of the company. Collaboratively redesigned a refreshed logo with an outside fellow designer. Then solely designed print collateral such as business cards and fliers along with a responsive Wordpress site. Set up and produced company's social media pages and imagery. Currently manage and organize marketing content gained from event photographers and other sources within the company group. Make weekly updates to social media pages to keep followers engaged while utilizing Facebook/Instagram boosts and ads to gain new followers and promote the business locally. Achievements: • Refreshed the Onesource Audio WordPress site to gain a more professional presence and clear information based on the services they provide. While ensuring images and content met online requirements for speed optimization and responsive mobile use. • Organized over 200+ image assets that had been collected over time from various events and clients. Post edited images in Adobe Lightroom and added to catalogs/folders so they can be found quickly to be used in various forms of marketing purposes for the company. Show less

    • Freelance Visual Designer
      • Oct 2016 - Apr 2017

      Freelance visual communications designer: Developed companies brand identity, logo, voice, and look and feel of the company's up coming web site. Running parallel to this the company is taking on projects which include ecommerce, research sites and various apps. I currently start design projects from points that involve sketch to digital wire framing, UI mockups, responsive layout and design to CSS translation. Create assets for developer production and asset migration, while offering knowledgeable design feedback for projects that were already in progress before I came on. Show less

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Senior Designer
      • Feb 2012 - Oct 2016

      Lead design role for in house design department:Executed, facilitated and organized marketing concepts, new home page deliverables and email marketing, while working along side design team, creative manager and marketing department. Coordinated product imagery along with photo shoot set up and conducted product photos for PsPrint’s e-commerce site. Delivered video and motion graphic assets for new homepage promotional video, online tutorials and other site video content. Restructured department SOPs and work flow utilizing inMotionNow, Trello and Jira project managing tools. Oversaw, gave feedback and led a team of 5 designers to assist in maintaining design quality, deadlines, company branding through stages of critique.During this time, it was a challenging transition within the company as branding was taking a turn towards the Deluxe corporation acquisition. I adapted quickly to the vast changes and took on a role that also trained new employees across state and over seas.Achievements:• A complete redesign of the homepage, mobile site, product pages, landing pages, cart and design tool were our biggest challenge as a team. I had a large part in assisting the creative manager with a new look and feel, various comp/mockup designs and usability testing.• As the site was getting this make over, I proposed that we take real product photos for the new site. Myself and fellow design colleague designed faux artwork and had real products printed to shoot on site. With over 200 products this was a new challenge in it self, but it raised company revenue as customers were now able to see the real quality in the printed products that were available.• Improved project/department efficiency to accommodate growing workload and challenging deadlines while still maintaining a fun, creative environment within the first year following my promotion to Senior Designer. Show less

    • Graphic Designer
      • Nov 2008 - 2012

      Company designer for marketing, production and external customer design requests:Assisted with marketing promotional design and direct marketing email creatives. Prepared files for processed orders and assisted prepress in creating print ready files. Created design work for external customers and PsPrint's online design tool.Achievements:• Created streamlined workflow & SOPs for creative department.• Took on extra projects on top of everyday work load for PsPrint marketing and events which included design collateral for HOW Design Live conference in San Francisco.• Increased design revenue by 10% by up selling print ready assistance to already placed print orders from the prepress file queue. Show less

    • Retail
    • 1 - 100 Employee
    • Production Artist
      • Sep 2007 - Oct 2008

      Utilized Photoshop for retail and corporate printing: Client photo restoration and color correction while adding graphic work to specific orders. Head of large format printing for large corporate clients such as Disney and more. Answered client order concerns while organizing and processing orders for production. Achievements: • Established a set of Photoshop actions to use as a starting off point for image color adjustments. This helped speed up productivity in times of peak orders. • Adjusted color settings on PCs used by the graphic artists to conform to CMYK printing for more accurate production from screen to print. Show less

Education

  • California State Polytechnic University-Pomona
    Bachelor's Degree, Graphic Design
    2003 - 2007
  • Rio Hondo College
    2000 - 2002

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