Paula Cifuentes Vázquez
CEO/Marketing and Chief Sustainabillity Officer at Remotefulness- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Bio
Isabel Zancajo Selfa
Paula Cifuentes' remarkable strategic skills positions her as a strong profile leading teams with the purpose of reaching business goals and a real focus on ROI.
Angel Centenera
Paulas’s incredible empathy with actual and potential clients let her excel in account handling. Her unusual ability to know what the client needs even before they tell her makes customers feel really comfortable with her, although she really likes to speak out (or probably beacause of that). Paula’s determination to always achieve her goals, allowed her to become
Isabel Zancajo Selfa
Paula Cifuentes' remarkable strategic skills positions her as a strong profile leading teams with the purpose of reaching business goals and a real focus on ROI.
Angel Centenera
Paulas’s incredible empathy with actual and potential clients let her excel in account handling. Her unusual ability to know what the client needs even before they tell her makes customers feel really comfortable with her, although she really likes to speak out (or probably beacause of that). Paula’s determination to always achieve her goals, allowed her to become
Isabel Zancajo Selfa
Paula Cifuentes' remarkable strategic skills positions her as a strong profile leading teams with the purpose of reaching business goals and a real focus on ROI.
Angel Centenera
Paulas’s incredible empathy with actual and potential clients let her excel in account handling. Her unusual ability to know what the client needs even before they tell her makes customers feel really comfortable with her, although she really likes to speak out (or probably beacause of that). Paula’s determination to always achieve her goals, allowed her to become
Isabel Zancajo Selfa
Paula Cifuentes' remarkable strategic skills positions her as a strong profile leading teams with the purpose of reaching business goals and a real focus on ROI.
Angel Centenera
Paulas’s incredible empathy with actual and potential clients let her excel in account handling. Her unusual ability to know what the client needs even before they tell her makes customers feel really comfortable with her, although she really likes to speak out (or probably beacause of that). Paula’s determination to always achieve her goals, allowed her to become
Credentials
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B- Multiplier
B Lab SpainJul, 2021- Nov, 2024 -
Business Sustainability Management
Cambridge Institute for Sustainability Leadership (CISL)Jan, 2021- Nov, 2024
Experience
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Remotefulness
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Spain
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Travel Arrangements
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1 - 100 Employee
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CEO/Marketing and Chief Sustainabillity Officer
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May 2021 - Present
Support in the development of the business idea and in achieving the creation of the minimum viable product. - Creation of a purpose-driven start-up. - Definition of the product vision and identification of the product idea. - Validation of the MPV with the first customer. - Conducting market research. - Development of the business model. - Generating traction in the market. - Definition of the marketing plan. - Elaboration of the sustainability strategy. - Implement a corporate culture. - Developing stakeholder partnerships to create an eco-system that generates a positive impact. - Management of financial and legal team - Development of business plan and deck pitch for investors. Show less
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Fundadora y Directora de PC Management
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Dec 2013 - Present
Founder and CEO of PC Management. 5 years of entrepreneurship creating an agency of ATL and BTL advertising services, on-line and off-line. Digital marketing development: web sites, SEO/SEM, display, RRSS and CRM. - Led business development, opportunity management, , team management and project delivery. - Led and managed a team of 20 FTEs, comprising of technical, creative and marketing roles - Built up a portfolio of 14 clients in 5 years. - Main Clients: Interflora, Grupo Juste, Vancouver Media Producer of (Money Hesit Serie), Grupo Venta Proactiva, Endra headhunter, Fundación Tomillo, Kreislerart, Surfer Rule, ACP Agencia de Certificación profesional (Colegio Oficial de aparejadores), Relevantium (adwords agency, Google partner), El Cigarral de las Mercedes, Woman on Wheels, Hyundai and Green Mowers. Show less
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popin_
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Spain
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Advertising Services
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1 - 100 Employee
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General Manager. Creative agency Pop in Group
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Nov 2018 - May 2020
Strategic leadership and head of growth of the agency. - Led the cultural transformation of the agency through the creation of brand values, implementation of methodology and definition of work processes, teamwork philosophy and improvement of the value proposition through digitalisation and innovation. - Owned the annual business plan to drive customer acquisition and customer loyalty. - Progressive increase in profitability. - Strengthening of alliances with innovation, technology and digital partners. - Development of the career plan for the company's profiles. Clients: Leading the launch of strategic campaigns for new drug products for laboratories like: Novonordisk, Abbvie, MSD, Bristol Meyers KEY WINS: - Increased quality of services and creative proposals increased customer loyalty by 5% and increased sales by 10%. - Improvement of the company's profitability by 3%. SPECIALITIES: 360° company strategic vision - business generation - team leadership - integrated communication strategy - digital transformation - costumer centric - digital strategy - web development - Mobile First - SEO - SEM - display - online marketing - customer acquisition and loyalty strategy - trade marketing & retail - innovation. Show less
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Proximity España
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Spain
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Advertising Services
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1 - 100 Employee
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Senior Account Director
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2006 - 2013
Senior Account Director, reporting to the General Manager. Key Account Management: Pepsi, Solán de Cabrás, Jim Beam, Sony, Parrot, Chrysler, Mercedes Benz, Midas, Sol Meliá, DHL, Weleda, Obsidiana. New Business: Comunidad de Madrid, Correos, Coronita, Guggenheim, Brugal, Cetelem, Azucarera, BBVA, Weleda. SOLAN DE CABRAS and JIM BEAM: repositioned both brands with the strategy of generating product testing in more than 200 retail points nationwide covering TV, radio, press, digital, retail, trade, sales force and point of sale activities. CHRYSLER, MERCEDES BENZ: strategic after-sales development, customer satisfaction and CRM. MIDAS: generated communication campaigns with the aim of generating traffic to the 200 workshops nationwide. Integrated campaign (TV, press, online). CRM and brand loyalty strategy. PEPSI: owned the annual campaign strategy. 2006 Effectiveness Awards (TV, press, cinema, digital, street marketing in universities, trade, retail, sales force). FOSTER HOLLYWOOD: implemented the Pepsi campaign promotion and film sponsorship. PARROT: led the product launch campaign with the aim of generating traffic to the point of sale. (Display, promotional web, RRSS, point of sale, Street marketing). MOTOROLA: campaigns aimed at end consumers and retail. (Press, promotions, events). SOL MELÍA: development of loyalty programme. Show less
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Havas
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Advertising Services
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700 & Above Employee
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Account Supervisor
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2004 - 2006
Led the development of integrated communication campaigns. Clients: Barclaycard, sponsorship of the Spanish national basketball team, Banco Gallego and Banif. Led the development of integrated communication campaigns. Clients: Barclaycard, sponsorship of the Spanish national basketball team, Banco Gallego and Banif.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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2000 - 2004
Development of integrated communication campaigns Clients: Cepsa, Telefónica, American Express, Bravobuilt. Development of integrated communication campaigns Clients: Cepsa, Telefónica, American Express, Bravobuilt.
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Education
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2020 - 2020
University of Cambridge
Business Sustainability Management Certificate - Cambridge Institute for Sustainability -
Universidad Complutense de Madrid. Ciencias de la información, comunicación
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