Paula Barnes
Sr. Director Sales & Channel Management│2022 –PRESENT/ Director Channel Management│2020 – 2022 at H2 Brands Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Center for Creative Leadership (CCL)
-
Experience
-
H2 Brands Group
-
United States
-
Manufacturing
-
1 - 100 Employee
-
Sr. Director Sales & Channel Management│2022 –PRESENT/ Director Channel Management│2020 – 2022
-
Mar 2020 - Present
Lead Home Centers (U.S. & Canada) and Mass channel account strategies and business development for multiple product categories that increase sales, share, and profitably. The customers first point of contact and category expert building strong best-in-class relationships exceeding expectations and resulting in mutual gains. Visionary leadership building, implementing, and leading strategic and operational commercialization process across all levels of the organization. Championed entry into hardware at Lowe’s in 2020 growing topline sales from $18K to $1.7MM in 2022 through business strategy, product innovation, promotions, and development of Private Label program. Won entry into home environment at Lowe’s in 2021 growing revenue from $590K to $5.5MM in 2022 through cost negotiations, product and brand development, packaging, and outperforming market competition. Enhanced Lowe’s paint applicator business of $1.4MM to $2.4MM in gross sales from 2019 to 2022 through product portfolio and shelf placement. Revitalized RV/Mobile Home program at Lowe’s in 2020 increasing sales from $1.9MM to $2.2MM in less than a year by managing inventory and assortment planning by region. Increased topline paint applicator sales at The Home Depot from $7.4MM to $9.2MM during COVID with an increase to pre-COVID of $8.2MM through new product innovation and S&OP planning. Earned entry into home environment at The Home Depot in 2019 growing revenue to $5.8MM from $3.7MM through direct import cost negotiations, assortment expansion, and domestic backfill supplier partnership. Show less
-
-
Senior Channel Marketing Manager │2018 – 2020 / Channel Marketing Manager │2017 - 2018
-
Jan 2017 - Mar 2020
Visionary Channel Manager for Home Centers (U.S. & Canada), Mass, Farm & Ranch, Menards, and Ace with category management of $25MM in paint applicators and decorative hardware. Delivered commercialization strategies of product innovation and development, pricing, and promotions. Project management of day-to-day execution and operations . Created market analysis in a comprehensive gap analysis addressing customer needs and solutions, demonstrated partnership, simplified decision process, and aided in overcoming objections attaining higher sell-in rates. Coordinated PLR preparation delivering stellar presentations exceeding expectations and accelerating business. Implemented actionable POS and inventory analysis highlighting opportunities, SKU rationalization, or risks. Developed and implemented process improvements: strategy briefs, roadmaps, and three-year strategic plans. Show less
-
-
-
PPI Beauty
-
United States
-
Personal Care Product Manufacturing
-
100 - 200 Employee
-
Brand Manager Consultant
-
Jun 2016 - Jan 2017
Oversaw brand management and P&L of $50MM Real Techniques and Ecotools product portfolio for Target, Walmart, and CVS. Developed commercialization strategies for growth opportunities. Also forged process improvement initiatives. Developed price and marketing commercialization strategies for various product launches and expansion. Business development of new men’s grooming and athleisure platform. Led process improvement and usage of Nielsen data and market analysis for strategic planning and presentations. Show less
-
-
-
Principal Financial Group
-
United States
-
Financial Services
-
Financial Advisor
-
Jul 2015 - Sep 2016
Partnered with individuals and businesses in developing comprehensive insurance and retirement plans. Strategic unique approach positioned business to be a leader in an untouched market. Partnered with individuals and businesses in developing comprehensive insurance and retirement plans. Strategic unique approach positioned business to be a leader in an untouched market.
-
-
-
Jockey International, Inc
-
United States
-
Retail
-
700 & Above Employee
-
VP of Men’s Merchandising │2010 – 2015 / Senior Product Manager & Brand Manager │2003 - 2010
-
Jan 2003 - Oct 2015
Operated strategic planning, brand management , and pioneered product development. Synchronized market insights and POS analysis to be actionable: what’s working, not working, maximizing opportunities, and minimizing risks. Guided cross-functional collaboration and maximized team development. Chaired project and process management and improvement. Channels: Department Store and Club. Spearheaded $13MM Staycool launch and expansion at 20% of sales in 4 yrs., $20MM Sport category at 10% of sales in 2 yrs. and #1 growth vehicle in sales, revenue, and share, Women’s Skimmies over $20MM and #1 share, and 17% growth in legacy Men’s Classics all attaining new and younger consumers to the brand. Pioneered price/margin enhancements: Sport category +6 bps, Staycool +4 bps, and increased AURs. Headed SKU rationalization resulting in a 20% reduction improving inventory and turn. Coached and developed talent resulting in numerous promotions. Organizational driver of process improvement: speed to market executing Dick’s Sporting Goods test in 4 wks.; Test & Learns - ship, read, & launch in 5 months. Realized business growth and reduced inventory and markdowns. Developed stage gate process and 54-week GTM calendar versus 84 improving sell-in and forecast accuracy. Show less
-
-
Education
-
Cardinal Stritch University
MASTER’S DEGREE, Business Administration and Management, General
Community
