Paula Barclay
Digital Account Director at Walker Agency- Claim this Profile
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Bio
Credentials
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UNDERSTANDING THE GENERAL DATA PROTECTION REGULATION (EU GDPR)
University of GroningenJan, 2018- Sep, 2024 -
Digital Transformation of Business & Services
Grenoble Ecole de ManagementDec, 2016- Sep, 2024 -
Inbound Certification
HubSpotJan, 2016- Sep, 2024 -
The Digital Garage
Google
Experience
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Walker Agency
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Account Director
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Jul 2019 - Present
Strategic Account Direction of Walker's digital-influenced projects. Ranging from complex web builds to online and social media content. Proactively cultivating strong relationships with global and national clients to deliver digital solutions that work. Always passionate about the possibilities that innovative tech solutions provide, when married with fully integrated marketing strategy. Leading the junior client services team, and digital creatives, training and mentoring in developing colleagues' digital curiosity and skills. Show less
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Quantum Marketing
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United States
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Marketing Services
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Account Director
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Jan 2019 - Jul 2019
Account Director at integrated global agency, Quantum, which specialises in delivering effective integrated campaigns, strategic support and experiential campaigns within the Beverage & FMCG sectors. Primary account management for key agency account, Carlsberg Group, incorporating the AFB category, Somersby Cider and Grimbergen Beer. Account relationship development and senior project management. Account Director at integrated global agency, Quantum, which specialises in delivering effective integrated campaigns, strategic support and experiential campaigns within the Beverage & FMCG sectors. Primary account management for key agency account, Carlsberg Group, incorporating the AFB category, Somersby Cider and Grimbergen Beer. Account relationship development and senior project management.
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Walker
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Truck Transportation
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Head of Digital Production
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2011 - Jan 2019
Project management and coordination of the agency’s digital workflow. Strategy and scoping to produce costed digital proposals and technical specifications for clients' online presences. Client services and management of several key accounts. Overseeing clients’ campaigns and analysing technical data to review and present recommendations for improvements. Planning, creative strategy and pitch preparation for new and existing business. Maintaining high level of digital awareness to ensure that appropriate new developments/trends/approaches are adopted. Show less
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Halo Design Associates
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Account Manager
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2010 - 2011
Responsibility for key account, Organix Brands Ltd. Management of Organix packaging design-to-repro, promotional design & print, POS and concept projects to sign off and delivery. Coordination of all website client projects, with a view to developing an independently functioning Digital Department. Working with a number of clients on pan-European FMCG product marketing, co-ordination of multi-lingual packaging requirements. Responsibility for key account, Organix Brands Ltd. Management of Organix packaging design-to-repro, promotional design & print, POS and concept projects to sign off and delivery. Coordination of all website client projects, with a view to developing an independently functioning Digital Department. Working with a number of clients on pan-European FMCG product marketing, co-ordination of multi-lingual packaging requirements.
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The Mustard Agency
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United Kingdom
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Business Consulting and Services
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Senior Account Manager
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2005 - 2010
Responsibility for Creative department. Overseeing all graphic design for print and website development. Coordination of the company’s UKTI involvement: developing an international business strategy and working with clients on theirs. Management of key company accounts, always with an eye on developing potential new business. Implementation of effective in-house and various clients’ digital marketing using Social Media, SEO, PPC, PR and web development. Strategic planning of creative projects. Production of costed project proposals. Management of work to sign-off and delivery. Instigation and set up of systems to manage multiple project scheduling and successful delivery: on time and in budget. Responsible for the development and training of several account executives & designers. Show less
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