Experience

Key West Aloe

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Digital Marketing

  • Mar 2022 - Present



6 Degrees Design Studio, Inc.

• Weston, Florida

• Freelance Creative Director

  • Dec 2009 - Present

  By developing lasting relationships, I am able to create and increase brand awareness through corporate brand identity overhauls. I also design and implement branding packages, including package design and environmental graphics to drive client business. Another key aspect of my role is to support clients’ online brand through strategic branding campaigns for online and social media outlets, including Facebook, Twitter, Instagram, and Pinterest. I also oversee print ads and digital marketing… Show more By developing lasting relationships, I am able to create and increase brand awareness through corporate brand identity overhauls. I also design and implement branding packages, including package design and environmental graphics to drive client business. Another key aspect of my role is to support clients’ online brand through strategic branding campaigns for online and social media outlets, including Facebook, Twitter, Instagram, and Pinterest. I also oversee print ads and digital marketing pieces, such as e-mail campaigns and web banners. Some of my key accomplishments in this position are: ► Secured Legacy Companies as a top client with a full menu of services for its 17 brands, with a focus on Omega Juicers, Excalibur Dehydrator, and Yonanas. Charged with designing projects for print and web while elevating brand standing and identity. ► Increased reach, views, and engagement by 225% on all social media platforms. ► Drive Legacy’s digital marketing by designing and executing strategic marketing plans. ► Close Baptist Hospital as client as the outside designer. Created 75 medical posters for niche-oriented nursing trade shows with infographics. Design annual compendium report. ► Lead Sweeter Days Bake Shop’s brand identity creation and maintenance from conception through delivery of all print and online graphics, including logo, interior environmental graphics, printed menu, print advertising, packaging, and e-mail campaigns. ► Won Graphic Design USA Award (GDUSA) for branding of Sweeter Days Bake Shop in 2011. Show less By developing lasting relationships, I am able to create and increase brand awareness through corporate brand identity overhauls. I also design and implement branding packages, including package design and environmental graphics to drive client business. Another key aspect of my role is to support clients’ online brand through strategic branding campaigns for online and social media outlets, including Facebook, Twitter, Instagram, and Pinterest. I also oversee print ads and digital marketing… Show more By developing lasting relationships, I am able to create and increase brand awareness through corporate brand identity overhauls. I also design and implement branding packages, including package design and environmental graphics to drive client business. Another key aspect of my role is to support clients’ online brand through strategic branding campaigns for online and social media outlets, including Facebook, Twitter, Instagram, and Pinterest. I also oversee print ads and digital marketing pieces, such as e-mail campaigns and web banners. Some of my key accomplishments in this position are: ► Secured Legacy Companies as a top client with a full menu of services for its 17 brands, with a focus on Omega Juicers, Excalibur Dehydrator, and Yonanas. Charged with designing projects for print and web while elevating brand standing and identity. ► Increased reach, views, and engagement by 225% on all social media platforms. ► Drive Legacy’s digital marketing by designing and executing strategic marketing plans. ► Close Baptist Hospital as client as the outside designer. Created 75 medical posters for niche-oriented nursing trade shows with infographics. Design annual compendium report. ► Lead Sweeter Days Bake Shop’s brand identity creation and maintenance from conception through delivery of all print and online graphics, including logo, interior environmental graphics, printed menu, print advertising, packaging, and e-mail campaigns. ► Won Graphic Design USA Award (GDUSA) for branding of Sweeter Days Bake Shop in 2011. Show less



Pavlik Design Team

• Fort Lauderdale, Florida

• Graphic Designer

  • Jun 2008 - Dec 2009

  While working as a key Graphic Designer for the company, I created cutting-edge designs to develop and improve corporate identities. My expertise was not limited to one type of graphic. I also produced packaging designs and signage packages for high-end, international clients. I oversaw firm’s branding and corporate identity to increase client loyalty by driving their sales and business success. My keen sense of communication allowed me to collaborate effectively with clients world-wide through… Show more While working as a key Graphic Designer for the company, I created cutting-edge designs to develop and improve corporate identities. My expertise was not limited to one type of graphic. I also produced packaging designs and signage packages for high-end, international clients. I oversaw firm’s branding and corporate identity to increase client loyalty by driving their sales and business success. My keen sense of communication allowed me to collaborate effectively with clients world-wide through a broad range of resources to ensure client satisfaction. Some of my key accomplishments in this position were: ► Ran detailed projects for clients, including Bijoux Terner, Paradise, Gourmet Station, and Lloyds Aviation. ► Direct Commercial Mexicana Supermarkets’ branding and corporate identity. Show less While working as a key Graphic Designer for the company, I created cutting-edge designs to develop and improve corporate identities. My expertise was not limited to one type of graphic. I also produced packaging designs and signage packages for high-end, international clients. I oversaw firm’s branding and corporate identity to increase client loyalty by driving their sales and business success. My keen sense of communication allowed me to collaborate effectively with clients world-wide through… Show more While working as a key Graphic Designer for the company, I created cutting-edge designs to develop and improve corporate identities. My expertise was not limited to one type of graphic. I also produced packaging designs and signage packages for high-end, international clients. I oversaw firm’s branding and corporate identity to increase client loyalty by driving their sales and business success. My keen sense of communication allowed me to collaborate effectively with clients world-wide through a broad range of resources to ensure client satisfaction. Some of my key accomplishments in this position were: ► Ran detailed projects for clients, including Bijoux Terner, Paradise, Gourmet Station, and Lloyds Aviation. ► Direct Commercial Mexicana Supermarkets’ branding and corporate identity. Show less



Compass Office Solutions

• Miramar, Florida

• Business Development Manager

  • Jan 2007 - Jun 2008

  My design background gave me the insight and leverage needed to tap into new markets and generate business. I used my expertise to collaborate with architects and engineers to deliver superior customer service and product offerings. While maintaining my artistic skills, I honed my sales strategies and best practices to pitch new products and services to potential and existing clients to increase market penetration and repeat sales. Some of my key accomplishments from this position were: ►… Show more My design background gave me the insight and leverage needed to tap into new markets and generate business. I used my expertise to collaborate with architects and engineers to deliver superior customer service and product offerings. While maintaining my artistic skills, I honed my sales strategies and best practices to pitch new products and services to potential and existing clients to increase market penetration and repeat sales. Some of my key accomplishments from this position were: ► Served as the first Architecture and Development Representative. ► Excelled in bonding stakeholders to a united business vision while meeting and exceeding development goals. ► Represented commercial office furniture brands including Allsteel, Gunlocke, Hon, and Paoli. Show less My design background gave me the insight and leverage needed to tap into new markets and generate business. I used my expertise to collaborate with architects and engineers to deliver superior customer service and product offerings. While maintaining my artistic skills, I honed my sales strategies and best practices to pitch new products and services to potential and existing clients to increase market penetration and repeat sales. Some of my key accomplishments from this position were: ►… Show more My design background gave me the insight and leverage needed to tap into new markets and generate business. I used my expertise to collaborate with architects and engineers to deliver superior customer service and product offerings. While maintaining my artistic skills, I honed my sales strategies and best practices to pitch new products and services to potential and existing clients to increase market penetration and repeat sales. Some of my key accomplishments from this position were: ► Served as the first Architecture and Development Representative. ► Excelled in bonding stakeholders to a united business vision while meeting and exceeding development goals. ► Represented commercial office furniture brands including Allsteel, Gunlocke, Hon, and Paoli. Show less



Portmore Shopping Outlets

• United States
• Advertising Services
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2006 - Jan 2007

  I spearheaded all marketing and contract negotiations for the islands of St. Lucia, Grand Cayman, and Nassau. To secure wholesale contracts, I presented sales and tourism revenue opportunities, to hoteliers, government representatives, and tourist boards. I also led print and digital marketing advertising campaigns, website and printed brochure content, and hotel inventory for the wholesale travel company. Some of my key accomplishments from this position were: ► Negotiated strategic… Show more I spearheaded all marketing and contract negotiations for the islands of St. Lucia, Grand Cayman, and Nassau. To secure wholesale contracts, I presented sales and tourism revenue opportunities, to hoteliers, government representatives, and tourist boards. I also led print and digital marketing advertising campaigns, website and printed brochure content, and hotel inventory for the wholesale travel company. Some of my key accomplishments from this position were: ► Negotiated strategic wholesale agreements with hotels, on-island tours, and airport transfers in St. Lucia, Grand Cayman, and Nassau. ► Recruited and rehired as a prior employee to meet the demands of the position. Show less I spearheaded all marketing and contract negotiations for the islands of St. Lucia, Grand Cayman, and Nassau. To secure wholesale contracts, I presented sales and tourism revenue opportunities, to hoteliers, government representatives, and tourist boards. I also led print and digital marketing advertising campaigns, website and printed brochure content, and hotel inventory for the wholesale travel company. Some of my key accomplishments from this position were: ► Negotiated strategic… Show more I spearheaded all marketing and contract negotiations for the islands of St. Lucia, Grand Cayman, and Nassau. To secure wholesale contracts, I presented sales and tourism revenue opportunities, to hoteliers, government representatives, and tourist boards. I also led print and digital marketing advertising campaigns, website and printed brochure content, and hotel inventory for the wholesale travel company. Some of my key accomplishments from this position were: ► Negotiated strategic wholesale agreements with hotels, on-island tours, and airport transfers in St. Lucia, Grand Cayman, and Nassau. ► Recruited and rehired as a prior employee to meet the demands of the position. Show less