Experience

PLZ Corp

• United States
• Chemical Manufacturing
• 400 - 500 Employee

• National Account Manager, Walmart & Sam's Club

  • Aug 2016 - Present



Paula’s Retired Life 😉

• Retired and Ready to Really Enjoy all Life Brings

  • Dec 2018 - Present



Miracapo Pizza Company

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• National Accounts & Business Development Manager

  • Jun 2011 - Jan 2014

  **Laid off due to company downsizing•Developed customized private label products within the frozen and deli foods market for key national retailers including Trader Joe’s and Sam’s Club and secured new business relationships.•Established and executed annual account plans that delivered profitability and revenue growth.•Managed significant market funds while driving solid ROI and effectively forecasted business, product transitions and promotions.•Renewed existing contracts, field/resolve customer issues and introduced new products via innovative resolution, education and presentations.•Presented over $30MM+ of new private label business to senior corporate executives from retailers: Safeway, Kroger, Target, Publix, Ahold and Delhaize America.•Key Accomplishment: Secured first time business through the creation and launching Daily Chef frozen pizza at Sam’s Club and Deep Dish frozen pizza at Trader’s Joes.



VITA FOOD PRODUCTS

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• National Account Manager

  • May 2008 - Jan 2011

  •Successfully oversaw all divisions of Vita Food products with sales in excess of $30M for product lines including: smoked salmon, herring and specialty seafood sauces, salad dressings, vinaigrettes and honey. •Strategically focused on business development, marketing and promotional planning for Walmart stores, Sam’s Club, Costco, BJ’s, and PriceSmart.•Designed first ever “Saucealious” Roadshow at Sam’s Club.•Key Accomplishments: First to market two items placements in over 3000 Walmart stores for Ice Cream Toppers. Increased distribution of honey in Sam’s Club by over 50% by developing strong business partnership.



Nostalgia Products Group

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• National Account Manager

  • 2003 - 2008

  •Initiated and synchronized brand strategies with Walmart and Sam’s Club for the Nostalgia Electric small appliances line. •Ensured that company’s total offerings, products and services were represented in a unified manner.•Identified and developed key internal resources required to achieve customer growth goals that increased from $600K to $17MM in four years.•Launched Nostalgia Popcorn Maker product line at Sam’s Clubs nationwide.•Key Accomplishments: Presented with “Vendor of the Quarter” at Walmart. Awarded front page of Valentine’s Day flyer at Walmart for Chocolate Fondue Fountain.



Sam's Club

• United States
• Retail
• 700 & Above Employee

• Senior Buyer

  • 2001 - 2003

  •Developed and executed sales plans to drive purchasing and marketing of jewelry, fragrances and handbags.•Achieved annual budgets for sales over $160MM as well as profits, inventories, and ROI’s. •Key Accomplishment: Inspired sales increase of over 32% by designing and creating new fashion and up-market categories that stimulated consumer purchases.

• Director: e-Business

  • 1999 - 2001

  •Spearheaded vision, strategy, marketing and execution of e-business operations for Sam’s Club portal website.•Leadership and pragmatic approach towards integration of other e-systems and tools.•Key Accomplishments: Captured sales of over $50MM in the first of year of development and launch. Exceeded 30% in sales over forecasted plan.

• Buyer: Small Appliances

  • 1997 - 1999

  •Created unique merchandising assortment and negotiated best pricing to drive customer interest.•Detected new trends and analyzed reports to create actionable recommendations.•Key Accomplishment: Voted “HFN Top Buyer of the Year” from all appliance retailers in the United States.



Costco

• Senior Buyer

  • 1990 - 1997

  Managed all aspects of business from 12 categories in hard lines to the buying of private label foods. Travel around the country teaching how to sell to business members through our successful business deliverly program. Managed all aspects of business from 12 categories in hard lines to the buying of private label foods. Travel around the country teaching how to sell to business members through our successful business deliverly program.



Coleman Outdoor Products

• Key Account Manager

  • Jan 1988 - Oct 1991

  Managed sales as well as promotions for key accounts including Price Club and Pace in California, Texas, New Mexico, Arizona and Colorado.• Sought after by Price Club due to professionalism in account management along with client service displayed in serving Price Club as a key account. Managed sales as well as promotions for key accounts including Price Club and Pace in California, Texas, New Mexico, Arizona and Colorado.• Sought after by Price Club due to professionalism in account management along with client service displayed in serving Price Club as a key account.