Paula Videtta
Demand Generation Marketing at Carrus- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Native or bilingual proficiency
Topline Score
Bio
José Caceres
I had the pleasure of working with Paula during her time at SAP. She is a dedicated, motivated and fast-learner professional who has a very positive attitude towards working with different people and teams. Paula is always willing to gain more hands-on knowledge and is very fun to work with. Her bilingual skills are also a great asset when working with the Latin American market.
José Caceres
I had the pleasure of working with Paula during her time at SAP. She is a dedicated, motivated and fast-learner professional who has a very positive attitude towards working with different people and teams. Paula is always willing to gain more hands-on knowledge and is very fun to work with. Her bilingual skills are also a great asset when working with the Latin American market.
José Caceres
I had the pleasure of working with Paula during her time at SAP. She is a dedicated, motivated and fast-learner professional who has a very positive attitude towards working with different people and teams. Paula is always willing to gain more hands-on knowledge and is very fun to work with. Her bilingual skills are also a great asset when working with the Latin American market.
José Caceres
I had the pleasure of working with Paula during her time at SAP. She is a dedicated, motivated and fast-learner professional who has a very positive attitude towards working with different people and teams. Paula is always willing to gain more hands-on knowledge and is very fun to work with. Her bilingual skills are also a great asset when working with the Latin American market.
Credentials
-
Digital Media and Marketing Strategies
University of Illinois at Urbana-ChampaignSep, 2019- Oct, 2024 -
Marketing in an Analog World
University of Illinois at Urbana-ChampaignSep, 2019- Oct, 2024 -
Digital Media and Marketing Principles
University of Illinois at Urbana-ChampaignAug, 2019- Oct, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
University of Illinois at Urbana-ChampaignAug, 2019- Oct, 2024 -
Marketing in a Digital World
University of Illinois at Urbana-ChampaignJul, 2019- Oct, 2024 -
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-ChampaignJul, 2019- Oct, 2024 -
Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más
IE Business SchoolFeb, 2019- Oct, 2024
Experience
-
Carrus
-
United States
-
E-Learning Providers
-
1 - 100 Employee
-
Demand Generation Marketing
-
May 2021 - Present
* Leading all B2C email marketing efforts, from single email blasts to recurrent campaigns and funnel automations, including entire lifecycle from building and scheduling to monitoring and reporting * Tracking and analyzing daily sales and channel behavior to make data- and revenue-driven decisions * Upscaling and managing the B2C customer renewal program on multiple channels, including direct mail, email and SMS * Creating and leading the execution of the B2B and B2C customer referral program from lining up the objectives to the go-to-market campaign and reporting * Planning and executing B2B trade shows across the country, from researching possible participating events to leading demand generation efforts, scheduling networking opportunities for the sales team, ordering supplies and promotional POP material, and reporting post-event ROI success * Scheduling, managing all coordination efforts, building marketing campaigns and hosting bi-weekly B2C webinars with SME partners and B2B demo webinars led by the sales team * Supporting the lifecycle of promo and go-to-market campaigns, from initial brainstorming to building the campaigns, reporting conversions and analyzing overall campaign success * QAing marketing and eCommerce websites and campaign-based landing pages * Working with internal shared services and external agencies who support the marketing team on all revenue-driven operations
-
-
-
Digicel Group
-
Jamaica
-
Telecommunications
-
700 & Above Employee
-
Channel Marketing Manager
-
Jun 2020 - May 2021
* Support the development and implementation of the Go To Market plans for the Digicel Financial Services products and markets to ensure the commercial and brand goals of the various products are achieved * Develop and manage integrated marketing campaigns and projects including objectives, messaging, key audiences, calls to action, stakeholders, channel strategy and campaign timeline * Work closely with the design team to coordinate the production of all promotional artworks, as well as all language adaptations * Work cross-functionally and provide promotional calendar to a wide variety of stakeholders, such as CRM, PR, Social Media and Digital Marketing teams, to make sure all necessary assets are developed on time and successfully and the content distributed throughout the different communication channels * Analyze data, measure and test results constantly to optimize campaigns * Follow-through with reports and post-campaign recaps: evaluating, analyzing, monitoring and reporting performance and activities at event, promotions, and activations * Manage all briefings, quotations and day-to-day activities with marketing vendors
-
-
-
Brightline Trains
-
United States
-
Rail Transportation
-
200 - 300 Employee
-
Communications Manager
-
Sep 2019 - Apr 2020
* Designed and launched the company's intranet with 85%+ of activation rate in the first week * Drafted and managed all internal communications and daily newsletters, including design and content creation * Planned and executed Town Halls, team buildings and all other internal culture events and monthly initiatives * Coordinated sustainability and CSR events and initiatives, including donations and partnerships with local nonprofits * Supported the PR and Social Media teams with external events/activations efforts * Coordinated speaking engagements for the executive team and supported executive communications and presentations
-
-
-
ViacomCBS Networks International
-
United States
-
Broadcast Media Production and Distribution
-
100 - 200 Employee
-
Publicist
-
Apr 2019 - Sep 2019
* Redesigned the regional corporate intranet and launched/managed the Facebook site for the Miami office* Create internal corporate communications for the corporate intranet and other internal channels* Coordinate execution of internal editorial calendar for intranet, employee communication emails and executive emails* Plan and execute internal events around VIMN’s strategies and priorities, including quarterly Town Hall meetings and annual Spark* Collaborate with the HR and Social Impact teams on planning and executing employee events* Coordinate press for internal events* Assist with concepts and content for social media platforms* Distribute press clippings reports and industry highlights* Serve as a Point of Contact between the regional and international communications teams* Provide English-Spanish translation of internal and external materials* Assist with budgeting for department including processing invoices and assist tracking payments for vendors
-
-
Communications Coordinator
-
May 2018 - Apr 2019
* Draft press releases, media alerts and other news media materials for Viacom International Media Networks (VIMN) Americas’ brands (Nickelodeon, MTV, Comedy Central and Paramount Channel) in English and Spanish.* Help coordinate press release media distribution across the Latin America markets.* Draft and distribute various bilingual weekly and monthly employee newsletters for all the brands.* Monitor news coverage and collect the most relevant clippings and social media hits for internal regional newsletters.* Generate content and manage VIMN Americas Press social media accounts.* Plan, coordinate and execute press junkets.* Coordinate traveling arrangements for SVP of Communications and for journalists and talent for media/promotional tours.* Maintain VIMN Americas leadership teams’ biographies up-to-date.* Help plan and execute Miami office events and premiere screenings locally.About VIMN Americas:Viacom International Media Networks Americas, a unit of Viacom Inc. (NASDAQ: VIAB), owns and operates the company’s portfolio of entertainment brands, which include MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, VH1, Telefe and their respective properties in Latin America (including Brazil). Additionally, the portfolio includes Tr3 in the US, which targets a broad US Hispanic audience, and VIMN’s programming partnerships in Canada with Corus Entertainment for Nickelodeon and Bell Media for MTV and Comedy Central. VIMN Americas also holds a majority stake in Porta dos Fundos, one of the main comedy content creators in Brazil. The company’s multiplatform business includes the mobile apps MTV Play, Nick Play, Comedy Central Play, Mi Telefe and Telefe Noticias; on-demand products, Nick First and My Nick Jr., and the SVOD product, Noggin, in addition to multiple web sites.
-
-
-
SAP
-
Germany
-
Software Development
-
700 & Above Employee
-
Employee Communications Intern
-
Jun 2017 - May 2018
* Supported employee communications program for the Latin American and the Caribbean region in order to inform, engage and inspire employees. * Supported development and deployment of regional employee communications campaigns. * Supported the writing and editing of executive communications, mainly in English. * Wrote, created, and edited content for the weekly and employee newsletters. * Helped execute internal and volunteering events. * Maintained internal Jam communications site, corporate portal, SAPnews app and other employee communications channels. * Supported the execution of incentive campaigns * Drafted a variety of monthly reports * Followed metrics and KPIs * Supported other teams with communications content/emailing
-
-
Education
-
2017 - 2018
University of Miami
Master of Arts (M.A.), International Administration with Strategic Communications/Public Relations concentration -
2010 - 2014
Texas State University-San Marcos
Communication Disorders, Speech-Language Pathology/Pathologist -
2012 - 2013
Texas State University-San Marcos
Family and Child Development, Family and Consumer Sciences/Human Sciences
Community
