Experience

The Johnson Group

• Advertising Services
• 1 - 100 Employee

• Director of Development

  • Sep 2006 - Present

  Mission is to produce films and live events that entertain, educate, inspire – Of the many films, perhaps the feature-length documentary “Paper Clips,” and the televised Presidential, Lighting of the National Christmas Tree best demonstrates what The Johnson Group stands for and the kind of films they are committed to producing. I development all treatments, scripts, and budgets, as well as interview on and off screen talent • Responsible for soliciting funds from potential investors • Responsible for researching and developing partnerships with investors • Brought together the design team and wrote and oversaw all design elements and marketing materials, including website for documentary, Bedford, The Town They Left Behind, www.bedfordthemovie.com • Responsible for all film festivals and negotiating the sale of, and distribution, of Bedford to both domestic and international markets • Set up shoots, interviews, travel, lodging for potential documentary entitled: Peace Child for both domestic and international shoots • Wrote most current Johnson Group business plan for those investors • Researched potential Johnson Group films and developed the treatments for funders and staff • Co-wrote and performed in the 2007 and 2008 Lighting of the National Christmas Tree attended by President and Mrs. Bush Show less



Imagination Stage, Inc.

• United States
• Performing Arts
• 1 - 100 Employee

• Director of External Affairs

  • Feb 2004 - Dec 2006

  Imagination Stage is the largest and most respected multi-disciplinary theatre arts organization for young people in the Mid-Atlantic region. All of its programs are informed by the core belief in making the arts inclusive and accessible to all children, regardless of their physical, cognitive or financial status. • Responsible for oversight of both marketing and development team • Brought to the table media partnerships already developed through previous employ. • Developed relationships with new corporate investors including Friedman, Billings and Ramsey and Freddie Mac. • Planned, developed and implemented innovative marketing and media strategies by negotiating a barter system with Comcast, Washington Post and 107.3 FM radio. As a result Imagination Stage garnered over $200,000 per season in free advertising via commercial, print and radio spots during my tenure. I was also responsible for writing all radio and television spots and did the voiceovers. • Initiated workshop campaign with The Girl Scouts of America which added $134,000 to group sales per annum during my tenure. As a former girl scout, and actress, I taught the workshops and presented drama, music, dance and sewing badges to over 600 scouts. • Responsible for raising 300,000 in cash and exchange services for the development department for arts programs as well as raising the funds for the mounting of the theatre production of “Hip Hop Anansi” for inner city children at THEARC in southeast D.C. • Taught private voice and music to children with disabilities, in particular cerebral palsy, utilizing breathing technique that enabled the students to strengthen their core and sit up straight Show less



NETworks Theatrical Productions

• Director of Marketing

  • Aug 1999 - May 2003

  Maryland- and New York City-based producer of touring Broadway shows co-owned by Clear Channel Entertainment, the world's leading promoter and producer of live entertainment. Planned, developed, and implemented innovative marketing and media strategies in tandem with local marketing teams to drive single/group tour sales targeting diverse regional audiences across the U.S. Secured supplemental tour funds by developing sponsorship proposals in tandem with Clear Channel Entertainment partners. Hired video companies, music studios, photographers, press reps, graphic artists, and agents. Developed print, electronic, CD-ROM and Web-based marketing collateral in concert with design team. Designed production press kits. Administered marketing budgets. Managed purchasing and negotiated contracts for print marketing collateral. Managed development and maintenance of production web sites. Designed and delivered innovative story ideas. Directed video and photo shoots. Key Achievements:  Served as Press Representative for several key presentations, including Jekyll & Hyde by Frank Wildhorn and Martin Charnin’s Annie.  Designed scripts for TV spots and sales videos for productions such as The Civil War with Larry Gatlin, Seussical with Cathy Rigby, Cinderella with Eartha Kitt, Ragtime, Cabaret, and Show Boat.  Forged and cultivated relationships with the media, including all Clear Channel affiliates.  Developed storyboards and directed editing for television segments and B-roll productions.  Orchestrated promotions with nationwide newspapers to champion students in the arts; developed essay-writing contest study guides for upcoming show tours with free tickets/dinner for winners Show less