Experience

The Arbor Company

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Sales Specialist

  • Apr 2019 - Present



Solutions Advisors Group

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Operations and Sales

  • Oct 2014 - Apr 2019

  From marketing and sales expertise, to management and operations, strategic planning and consulting, Solutions Advisors Group provides innovative solutions to the increasingly complex mature market. With a unique blend of skills and experience in all facets of senior living, Solutions Advisors Group provides a holistic approach to problem solving. Our team provides a breadth of experience and services while being agile and nimble with a personal touch. Melding the forces of Solutions Advisors, Solvere Living and SA Digital, Solutions Advisors Group delivers marketing, branding, strategy, digital, creative and operations management expertise to senior living organizations nationwide. And, perhaps most importantly, we innovate, giving you fresh, new ideas that get results. Show less



Cadbury at Lewes, Inc.

• Lewes, Delaware

• Director of Marketing

  • Sep 2009 - May 2014

  Planned and executed strategic, integrated marketing plan. (increased occupancy from 72% to 90%) Developed and administered annual marketing budgets (expenses $225,000; revenue $8 million) Orchestrated advertising and direct mail campaigns Created and managed print and digital marketing materials Implemented events for prospective residents, families and professional referral sources Conducted sales and closings of qualified leads with the objective of reaching and maintaining census and revenue goals Show less



Brandywine Assisted Living at Fenwick Island

• Selbyville, Delaware

• Director of Community Relations

  • Mar 2008 - Aug 2009

  Planned and executed strategic, integrated marketing plan to open this new community Developed and implemented outreach programs to referral sources Managed events for prospective residents, families and professional referral sources Conducted sales and closings of qualified leads with the objective of reaching and maintaining census Created employee incentive program Planned and executed strategic, integrated marketing plan to open this new community Developed and implemented outreach programs to referral sources Managed events for prospective residents, families and professional referral sources Conducted sales and closings of qualified leads with the objective of reaching and maintaining census Created employee incentive program



Methodist Manor House

• Seaford, Delaware

• Marketing Manager

  • May 2004 - Feb 2008

  Planned and executed strategic, integrated marketing plan Developed and administered annual marketing budget Implemented events for prospective residents, families and professional referral sources Conducted sales and closings of qualified leads with the objective of reaching and maintaining census and revenue goals Recruited, trained and managed marketing team Planned and executed strategic, integrated marketing plan Developed and administered annual marketing budget Implemented events for prospective residents, families and professional referral sources Conducted sales and closings of qualified leads with the objective of reaching and maintaining census and revenue goals Recruited, trained and managed marketing team



Bucks County Conference & Visitors Bureau, Inc.

• Doylestown, Pennsylvania

• Executive Director

  • Feb 1995 - Feb 2001

  Planned and executed accountable, strategic marketing plan to increase the economic impact of tourism Developed and administered annual budget of $1.8 million Created and managed annual grants from the Commonwealth of Pennsylvania and the Greater Philadelphia Tourism Marketing Corporation Awarded Spirit of Hospitality Award in 2000 through STAR program Planned and executed accountable, strategic marketing plan to increase the economic impact of tourism Developed and administered annual budget of $1.8 million Created and managed annual grants from the Commonwealth of Pennsylvania and the Greater Philadelphia Tourism Marketing Corporation Awarded Spirit of Hospitality Award in 2000 through STAR program



Chester County Conference & Visitors Bureau

• West Chester, Pennsylvania

• Executive Director

  • Jul 1989 - Jan 1995

  Planned and executed accountable, strategic marketing plan to increase the economic impact of tourism Developed and administered annual budget of $500,000 Created and managed annual grants from the Commonwealth of Pennsylvania and the Greater Philadelphia Tourism Marketing Corporation Achievements in Public Relations included national television coverage live from Longwood Gardens on Good Morning America as well as front-cover editorial coverage in National Geographic Traveler magazine Planned and executed accountable, strategic marketing plan to increase the economic impact of tourism Developed and administered annual budget of $500,000 Created and managed annual grants from the Commonwealth of Pennsylvania and the Greater Philadelphia Tourism Marketing Corporation Achievements in Public Relations included national television coverage live from Longwood Gardens on Good Morning America as well as front-cover editorial coverage in National Geographic Traveler magazine



Apple Vacations

• Sales Manager

  • Dec 1985 - Jun 1989

  Created and implemented marketing programs to increase travel agency sales in PA, NJ, DE, MD, VA Conducted sales calls to travel agencies Executed events to introduce new packages to travel agents Organized familiarization trips for travel agents to a variety of destinations Recruited, trained and supervised staff of 4 sales representatives Created and implemented marketing programs to increase travel agency sales in PA, NJ, DE, MD, VA Conducted sales calls to travel agencies Executed events to introduce new packages to travel agents Organized familiarization trips for travel agents to a variety of destinations Recruited, trained and supervised staff of 4 sales representatives