Paula Rusanu

Communication & Social Media Manager at DENT ESTET
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Bucharest, Romania, RO
Languages
  • Engleză Professional working proficiency
  • Franceză Professional working proficiency
  • Italiana Professional working proficiency

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Experience

    • Romania
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Communication & Social Media Manager
      • Dec 2020 - Present

      • Developing effective brand/digital communication strategies• Managing the DENT ESTET websites and social media accounts (DENT ESTET, DENT ESTET 4 KIDS, Green Dental)• Managing internal communication (newsletters, blogs, social media)• Managing PR Communication (media articles, press releases)• Planning and implementing different communication projects (internal events, special activations) • Collaborating with the Digital marketing team to create digital campaigns that engage, inform and motivate, landing pages, slogans and optimize the user experience• Applying SEO techniques – with input from the SEO agency• Collaborating with SEO & PR agencies and other vendor partners• Conducting interviews for website & social media• Creating content/video scripts for internal materials

    • Romania
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Content Editor
      • Feb 2019 - Dec 2020

      - Excellent written communication skills, including copywriting, editing- Experience in creating audience-focused materials in various areas: political, social, economic- Experience in coordinate several projects simultaneously- Ensure the strategy for social media channels (Facebook, Twitter, Instagram) and report on their implementation and impact- Implement SEO content and specific communications campaigns and measure their success - Excellent written communication skills, including copywriting, editing- Experience in creating audience-focused materials in various areas: political, social, economic- Experience in coordinate several projects simultaneously- Ensure the strategy for social media channels (Facebook, Twitter, Instagram) and report on their implementation and impact- Implement SEO content and specific communications campaigns and measure their success

    • Senior Web Editor
      • Feb 2016 - Dec 2020

      - Partner with the design team to create and implement a new website - News.ro- Provide communications knowledge to colleagues- Creating, editing and implementing Content on CMS system- Ensure the strategy for social media channels (Facebook, Twitter) and reporting on their implementation and impact - Partner with the design team to create and implement a new website - News.ro- Provide communications knowledge to colleagues- Creating, editing and implementing Content on CMS system- Ensure the strategy for social media channels (Facebook, Twitter) and reporting on their implementation and impact

    • Romania
    • Media Production
    • 100 - 200 Employee
    • Content Manager
      • May 2016 - Feb 2019

      - Ensure content strategy, working closely with senior executives- Involved in preparing digital strategy and ensure regular communication activity - Implementing projects for internal communication, ensuring every member of the team is aware of their role- Experienced in administration of the company's social media presence using different social media platforms- Improving web presence by developing and implementing SEO- Involved in using site metrics and analytics to determine areas of improvement. Worked with developers to increase traffic sources needs

    • Senior Content Editor
      • 2012 - Jan 2016

      - Create audience-focused content in various areas: political, social, economic, international, sports- Continuous monitoring of various sources of information (English, French)- Coordinating a team of 5-6 reporters- Involved in content strategy and providing communications knowledge to colleagues- Active participant in a wide variety of social media activities- Built photo galleries and multimedia packages daily for website- Supervising online interaction metrics using Google Analytics- Participant in the recruitment process for team's members

    • Adviser in a project financed by European Social Fund
      • Mar 2011 - Dec 2011

       Consultant within a project financed by European Social Fund - Operational Programme "Human Resources Development" 2007 – 2013 Monitoring the activities held to advise members of the target group Maintaining contact with target's group members (by phone, email, briefing)  Consultant within a project financed by European Social Fund - Operational Programme "Human Resources Development" 2007 – 2013 Monitoring the activities held to advise members of the target group Maintaining contact with target's group members (by phone, email, briefing)

    • Romania
    • Media Production
    • 1 - 100 Employee
    • Senior Editor
      • 2007 - 2011

       Creating content for different products Collect informations from various sources (English, French, Italian, Spanish) Coordinating a team of 5-6 reporters Writing press releases, articles and managing media accounts Use of various working tools in order to improve business

    • Journalist/Editor
      • 2000 - 2007

Education

  • Bucharest University of Economic Studies
    Master's degree, MS Banking and Financial systems
    2004 - 2006
  • Bucharest University of Economic Studies
    Bachelor’s degree, International Transactions
    1996 - 2000

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