Paula Rusanu
Communication & Social Media Manager at DENT ESTET- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Engleză Professional working proficiency
-
Franceză Professional working proficiency
-
Italiana Professional working proficiency
Topline Score
Bio
Experience
-
DENT ESTET
-
Romania
-
Hospitals and Health Care
-
100 - 200 Employee
-
Communication & Social Media Manager
-
Dec 2020 - Present
• Developing effective brand/digital communication strategies• Managing the DENT ESTET websites and social media accounts (DENT ESTET, DENT ESTET 4 KIDS, Green Dental)• Managing internal communication (newsletters, blogs, social media)• Managing PR Communication (media articles, press releases)• Planning and implementing different communication projects (internal events, special activations) • Collaborating with the Digital marketing team to create digital campaigns that engage, inform and motivate, landing pages, slogans and optimize the user experience• Applying SEO techniques – with input from the SEO agency• Collaborating with SEO & PR agencies and other vendor partners• Conducting interviews for website & social media• Creating content/video scripts for internal materials
-
-
-
Stirile ProTV
-
Romania
-
Online Audio and Video Media
-
1 - 100 Employee
-
Content Editor
-
Feb 2019 - Dec 2020
- Excellent written communication skills, including copywriting, editing- Experience in creating audience-focused materials in various areas: political, social, economic- Experience in coordinate several projects simultaneously- Ensure the strategy for social media channels (Facebook, Twitter, Instagram) and report on their implementation and impact- Implement SEO content and specific communications campaigns and measure their success - Excellent written communication skills, including copywriting, editing- Experience in creating audience-focused materials in various areas: political, social, economic- Experience in coordinate several projects simultaneously- Ensure the strategy for social media channels (Facebook, Twitter, Instagram) and report on their implementation and impact- Implement SEO content and specific communications campaigns and measure their success
-
-
-
-
Senior Web Editor
-
Feb 2016 - Dec 2020
- Partner with the design team to create and implement a new website - News.ro- Provide communications knowledge to colleagues- Creating, editing and implementing Content on CMS system- Ensure the strategy for social media channels (Facebook, Twitter) and reporting on their implementation and impact - Partner with the design team to create and implement a new website - News.ro- Provide communications knowledge to colleagues- Creating, editing and implementing Content on CMS system- Ensure the strategy for social media channels (Facebook, Twitter) and reporting on their implementation and impact
-
-
-
Antena TV Group
-
Romania
-
Media Production
-
100 - 200 Employee
-
Content Manager
-
May 2016 - Feb 2019
- Ensure content strategy, working closely with senior executives- Involved in preparing digital strategy and ensure regular communication activity - Implementing projects for internal communication, ensuring every member of the team is aware of their role- Experienced in administration of the company's social media presence using different social media platforms- Improving web presence by developing and implementing SEO- Involved in using site metrics and analytics to determine areas of improvement. Worked with developers to increase traffic sources needs
-
-
-
-
Senior Content Editor
-
2012 - Jan 2016
- Create audience-focused content in various areas: political, social, economic, international, sports- Continuous monitoring of various sources of information (English, French)- Coordinating a team of 5-6 reporters- Involved in content strategy and providing communications knowledge to colleagues- Active participant in a wide variety of social media activities- Built photo galleries and multimedia packages daily for website- Supervising online interaction metrics using Google Analytics- Participant in the recruitment process for team's members
-
-
-
-
Adviser in a project financed by European Social Fund
-
Mar 2011 - Dec 2011
Consultant within a project financed by European Social Fund - Operational Programme "Human Resources Development" 2007 – 2013 Monitoring the activities held to advise members of the target group Maintaining contact with target's group members (by phone, email, briefing) Consultant within a project financed by European Social Fund - Operational Programme "Human Resources Development" 2007 – 2013 Monitoring the activities held to advise members of the target group Maintaining contact with target's group members (by phone, email, briefing)
-
-
-
Mediafax
-
Romania
-
Media Production
-
1 - 100 Employee
-
Senior Editor
-
2007 - 2011
Creating content for different products Collect informations from various sources (English, French, Italian, Spanish) Coordinating a team of 5-6 reporters Writing press releases, articles and managing media accounts Use of various working tools in order to improve business
-
-
Journalist/Editor
-
2000 - 2007
-
-
Education
-
Bucharest University of Economic Studies
Master's degree, MS Banking and Financial systems -
Bucharest University of Economic Studies
Bachelor’s degree, International Transactions