Paula Ruiz Blasco
Digital Marketing Consultant & Hospitality Hub Manager at Sekuenz - Data Driven Seekers- Claim this Profile
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Español Native or bilingual proficiency
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Catalán Native or bilingual proficiency
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Inglés Full professional proficiency
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Francés Professional working proficiency
Topline Score
Bio
Yulia Orlova
Paula is a great Marketing professional which I had a pleasure to work with during the opening of Kimpton Barcelona Hotel. She is creative, energetic, passionate and curious about her work. Paula is very well organized and is successfully managing several projects at the same time. She is stress resistant and successfully works in high pace environments. Paula has strong analytical skills and applies strategic approach to areas she is responsible for. She is an excellent team player, proactive and independent at the same time. I am 100% confident she will make an incredible addition to any team or project.
Victor Camon Luis
Tuve el placer de trabajar con Paula y solo puedo hablar maravillas de su trabajo. Siendo una de sus primeras experiencias profesionales demostró con creces sus buena habilidades profesionales. Su labor fue enconmiable en cuanto a temas analíticos, la coordicación del plan de marketing y benchmarking. Trabajar con Paula es saber que tienes una gran profesional cercana a ti, con gran atención e intención por realizar un trabajo muy profesional.
Yulia Orlova
Paula is a great Marketing professional which I had a pleasure to work with during the opening of Kimpton Barcelona Hotel. She is creative, energetic, passionate and curious about her work. Paula is very well organized and is successfully managing several projects at the same time. She is stress resistant and successfully works in high pace environments. Paula has strong analytical skills and applies strategic approach to areas she is responsible for. She is an excellent team player, proactive and independent at the same time. I am 100% confident she will make an incredible addition to any team or project.
Victor Camon Luis
Tuve el placer de trabajar con Paula y solo puedo hablar maravillas de su trabajo. Siendo una de sus primeras experiencias profesionales demostró con creces sus buena habilidades profesionales. Su labor fue enconmiable en cuanto a temas analíticos, la coordicación del plan de marketing y benchmarking. Trabajar con Paula es saber que tienes una gran profesional cercana a ti, con gran atención e intención por realizar un trabajo muy profesional.
Yulia Orlova
Paula is a great Marketing professional which I had a pleasure to work with during the opening of Kimpton Barcelona Hotel. She is creative, energetic, passionate and curious about her work. Paula is very well organized and is successfully managing several projects at the same time. She is stress resistant and successfully works in high pace environments. Paula has strong analytical skills and applies strategic approach to areas she is responsible for. She is an excellent team player, proactive and independent at the same time. I am 100% confident she will make an incredible addition to any team or project.
Victor Camon Luis
Tuve el placer de trabajar con Paula y solo puedo hablar maravillas de su trabajo. Siendo una de sus primeras experiencias profesionales demostró con creces sus buena habilidades profesionales. Su labor fue enconmiable en cuanto a temas analíticos, la coordicación del plan de marketing y benchmarking. Trabajar con Paula es saber que tienes una gran profesional cercana a ti, con gran atención e intención por realizar un trabajo muy profesional.
Yulia Orlova
Paula is a great Marketing professional which I had a pleasure to work with during the opening of Kimpton Barcelona Hotel. She is creative, energetic, passionate and curious about her work. Paula is very well organized and is successfully managing several projects at the same time. She is stress resistant and successfully works in high pace environments. Paula has strong analytical skills and applies strategic approach to areas she is responsible for. She is an excellent team player, proactive and independent at the same time. I am 100% confident she will make an incredible addition to any team or project.
Victor Camon Luis
Tuve el placer de trabajar con Paula y solo puedo hablar maravillas de su trabajo. Siendo una de sus primeras experiencias profesionales demostró con creces sus buena habilidades profesionales. Su labor fue enconmiable en cuanto a temas analíticos, la coordicación del plan de marketing y benchmarking. Trabajar con Paula es saber que tienes una gran profesional cercana a ti, con gran atención e intención por realizar un trabajo muy profesional.
Credentials
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Growth Hacking
Growth Hacking CourseJan, 2022- Sep, 2024 -
B1 Français
Escuela Oficial de IdiomasJun, 2017- Sep, 2024 -
Certificate in Advanced English (CAE)
Cambridge Assessment EnglishJun, 2011- Sep, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Nov, 2020- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Nov, 2020- Sep, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Nov, 2020- Sep, 2024
Experience
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Sekuenz - Data Driven Seekers
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Consultant & Hospitality Hub Manager
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Feb 2022 - Present
Leading the tourism division. Preparation of budgets, proposals for new business and synergies with partners. Additionally, Ecommerce Manager in the following projects:HOTELATELIER📍PetitPalace - 29 hotels in 7 destinations📍ICON - 8 hotels in 5 destinationsONA HOTELS📍Ona - 28 hotels in 11 destinations📍Excel - 4 hotelsUNICO HOTELS📍 5 hotels and 7 gastronomic spaces in 4 destinationsCONDES HOTELS📍 3 hotels and 7 gastronomic spacesSMARTRENTAL📍14 establishments in 4 destinationsMain areas of work with a 360º Digital Marketing perspective: Strategic Analysis, SEM Campaigns, Email Marketing, Paid Social Media, SEO, Inbound Marketing, Analytics... Show less
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Digital Marketing Consultant
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Feb 2021 - Feb 2022
Ecommerce Manager in the hospitality sector using a data driven methodology, leading the following projects: ÚNICO HOTELS📍Mas de Torrent Hotel & Spa 5*📍Finca Serena Mallorca 5*📍The Principal Madrid 5*📍Hotel Único Madrid 5*🍴Ático Restaurant🍴Ramón Freixa Madrid 2* Michelin RestaurantCONDES HOTELS📍Monument Hotel 5* GL📍Hotel Condes de Barcelona 4*📍Hotel España 4*🍴Lasarte 3* Michelin Restaurant🍴Oria 1* Michelin RestaurantSMARTRENTALMain areas of work with a 360º Digital Marketing perspective: Strategic Analysis, SEM Campaigns, Inbound Marketing, Technical SEO Optimisation, Content Writing, Web Audit, Keyword Research, Analytics... Additionally, leading the social responsibility campaign for Obertament Foundation with the aim of fighting against the stigma of mental health among generation Z through the filming of 3 round tables with activists and influencers and its subsequent digital difussion on Instagram and TikTok, as well as on the landing page noesculpameva.cat. Show less
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Kimpton Hotels & Restaurants
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United States
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Hospitality
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700 & Above Employee
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Marketing Manager
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Oct 2019 - Jan 2021
Launch and opening Kimpton's first hotel in Spain, as part of InterContinental Hotels Group (IHG). Kimpton Hotels & Restaurants is the American brand that pioneered the boutique hotel concept. Among its USP's: luxury without the attitude, ridiculously personal experiences, local interior design, pet friendly and wine hour. The 5-star Kimpton Vividora Hotel opened its doors on 19th February 2020, is located in the heart of Barcelona, has 156 rooms, 3 gastronomic outlets and an impressive rooftop with a pool. - Responsible for the launch of the renowned Kimpton hotel brand in Spain, generating awareness and reputation. - Creation and execution of the online and offline marketing and communications plan. - Content and campaign strategy development for the hotel and the gastronomic spaces. - Analysis of results and definition and control of KPI's. - Community Management for Instagram (3 accounts), Facebook (3 accounts) and LinkedIn (1 account). - Content development for social networks, planning and execution of Paid Ads, collaborations with brands and influencer marketing. - Creation and constant updating the hotel and restaurant websites. - SEO and SEM management. Performance marketing and paid consumer media strategy through MetaSearch channels and Sponsored Listings. - Organization of events for guests, venues and influencers. - Coordination of professional shootings. - External communication and PR: press releases, interviews, media coverage both organically and through advertising, press lunches and press stays. - Project management to coordinate and ensure timings for marketing and communication campaigns. In addition to being responsible for the marketing and communications of the hotel, I am also in charge of group and event management in the sales department: - Elaboration of group proposals for potential clients (companies and individuals). - Creation of contracts and coordination of all group details before, during and after their stay. Show less
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apple tree communivations
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing Executive
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Mar 2018 - Oct 2019
apple tree is a creative communications agency with offices in Barcelona, Bogota, London, Madrid and Mexico City. They help brands, companies and institutions connect with consumers, key opinion leaders and citizens. - Online Marketing: website, social media and newsletters (MailChimp). - Instagram, Facebook and YouTube Community Manager. - External communication and PR: newsletters (MailChimp), press releases, events, interview management and press calls. - Influencer marketing. - Contribution in the definition, development and monitoring of marketing and communication strategies. - Internal communication and marketing: weekly emailings and actions to implement the culture and values of the company. - Preparation of results and benchmarking reports. - Elaboration of reports (#SocialScene) on the relation of social networks to specific topics: Journalism, Tourism, Brands, Influencers, etc. - National and international awards application (Cannes Lions, SABRE, WINA, ASPID, Eventoplus, DCA, Publifestival, etc.). - Writing and updating client credentials/cases. - Management of the company's participation in sectorial associations, congresses and media. - Use of the following platforms: SurveyMonkey, Klear, WordPress, Google Analytics, MailChimp, Metricool, Welovroi, Photoshop... Show less
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HAIRCONCEPT PROFESIONAL, SLL
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Spain
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing Trainee
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Oct 2016 - Apr 2017
Hairconcept is a cosmetics B2B brand with more than 30 years of experience. They provide stylists with the necessary tools to carry out their work with the utmost professionalism and creativity, offering technical products of the highest quality and results. - Update the strategic plan of the company - Monitor and control action plans - Study the competitors - Market analysis - Prepare the marketing budget - Elaborate all products fact sheets (in English and Spanish) - Assistance to the hairdressing and cosmetics fair Cosmoprof (Bologna), as well as working on: corporate presentation and surveys in 4 different languages Show less
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HARTMANN GROUP
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Argentina
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Marketing Trainee - Pharma
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Dec 2015 - Sep 2016
Hartmann is a multinational pharmaceutical company that works to take health to the next level and create a positive impact on as many lives as possible. Among its main brands we can find Tiritas, Kneipp and Lindor. - Market studies and control over sales - Organization in the elaboration of marketing materials (gadgets, flyers, promotional packs, etc.) - Direct communication with external suppliers and designers, as well as with other internal departments - Update 7 usage - Develop letters for wholesalers, P&L, NPR, material listing, contracts, etc. - On-field investigations - Organise draws - SAP usage for controlling inventory - Trade marketing actions - Category management (planograms) - Coordinate national and international shipments - Assistance to company conventions Show less
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Education
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2014 - 2018
Pompeu Fabra University
Degree in Business Administration and Management -
2018 - 2019
Campus Universitario Europeo
Master in Marketing and Advertising, specialized in CSR -
2021 - 2022
Growth Hacking Course
Intensive course on Growth Hacking and Growth Marketing -
2017 - 2017
PSB Paris School of Business
International Program BBA Marketing -
2012 - 2014
La Salle Bonanova
Baccalaureate, Social Sciences -
2000 - 2012
Princess Margaret School
Primary and Secondary School
Community
