Paula Pinilla

Head of Operations and Business Development at PIVELLON SL
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Location
Madrid, Community of Madrid, Spain, ES
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • Spain
    • Textile Manufacturing
    • 1 - 100 Employee
    • Head of Operations and Business Development
      • Sep 2022 - Present
    • Spain
    • Retail Apparel and Fashion
    • Managing Director
      • Oct 2021 - Present

    • Junior Brand Manager
      • Feb 2021 - Oct 2021

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Operations and Analytics Assistant
      • Dec 2020 - Jan 2021

      • Compiled LY vs. YTD Sales Report with focus on the mix of categories and different collections across all channels. Key Takeaways included: - Best Performing Collections - Total Sales by Product Category - Total Sales by Collection - Best Sellers/ Slow Sellers • Calculated the Average Transaction Value and its evolution over the past two years. • Conducted competition analysis focused on pricing across all product types only taking into consideration 18K gold jewellery offering from competing brands, likewise created a Competitor Mapping focused on the UK market. • Created a Packaging Forecast spreadsheet in units assuming 25% growth across retail and wholesale in 2021. • Supported the retail team on different activities i.e. Prepared and sent special deliveries to VIP clients and updated stock inventory of specific jewellery pieces. Show less

    • Product Merchandising Assistant
      • Sep 2019 - May 2020

      • Supported on the weekly and monthly sales analysis. • Compiled SS21 Pre-Collection Catalogue for Virtual Market, including key launches of the season and collection overview - synopsis of the collection with focus on key strategy and option count. • Prepared all necessary documents for Paris Fashion Show and Showroom i.e. AW20 Menswear Range Plan and Collection Mapping. Cross-checked Product Merch Range Plan against Market Merch Range plan and vice versa, ensuring they were both aligned with the final costing document and price mapping. • Supported the team on the different showroom activities i.e. Friends & Family Sample Sale, organising the showroom and assisting at the till. • Team Days: - Reviewed ´Flow and Processes´ > Mapping, Option Count, Floor Set and Lifecycle. - Reviewed competition (Monthly Tracker Communication and Launches, Online Competition Option Count and Prices & Competition Price Positioning Benchmark and Brief) and market feedback (Seasonal Request from Regional Team and new monthly Market Feedback). - Reviewed pre-, -during and post- showroom organisation. • Prepared 18 month meeting and collection brief. • Created boards with all images, fabric swatches if available and product details of SS21 for Design and PD teams. • Conducted pricing and competition analysis across all categories: - Competition report on any key launch and collaborations from top players across categories - Product competition analysis to see opportunities for the product offer - Detailed product and price competition analysis for all newness - Price competition analysis to challenge our price architecture and find new opportunities - Regional market price positioning competition analysis to challenge and find opportunities within our price positioning Show less

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Production & Logistics Intern
      • Jan 2019 - Jun 2019

      • Cross checked the inventory of fabrics and trimmings, ensuring quality control prior to the release of goods. • Prepared PPS (Pre Production Samples) packs to be sent to manufacturers for bulk production. Make sure that all details are accurate and correct. • Organised the stock room and ensure everything is tidy and properly labelled for production. • Responsible for current inventory; running an excel spreadsheet on all data, including quantity and costs. • Cross checked the inventory of fabrics and trimmings, ensuring quality control prior to the release of goods. • Prepared PPS (Pre Production Samples) packs to be sent to manufacturers for bulk production. Make sure that all details are accurate and correct. • Organised the stock room and ensure everything is tidy and properly labelled for production. • Responsible for current inventory; running an excel spreadsheet on all data, including quantity and costs.

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Wholesale Sales Intern / Showroom Assistant
      • Dec 2018 - Dec 2018

      • Responsible for the showroom and dressing room, ensuring it was organised and prepared for buying meetings, collection was properly hanged and in order, and all sales materials were present. • Dressed models in a timely manner, making sure the presentation of the collection run smoothly. • Supported the sales team with all general admin, such as order taking, notes, etc. • Organised shipment of collection, making sure garments were properly packed with appropriate shipping documents. • Responsible for the showroom and dressing room, ensuring it was organised and prepared for buying meetings, collection was properly hanged and in order, and all sales materials were present. • Dressed models in a timely manner, making sure the presentation of the collection run smoothly. • Supported the sales team with all general admin, such as order taking, notes, etc. • Organised shipment of collection, making sure garments were properly packed with appropriate shipping documents.

Education

  • Imperial College Business School
    Imperial Brand and Product Strategy - Online Executive Programme, Business/Commerce, General
    2020 - 2020
  • Istituto Marangoni London
    BA (Hons) Fashion Business, Business Administration and Management, General
    2016 - 2019

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