Account Manager

• Jun 2023 - Present

Account Executive

• Sep 2022 - Jul 2023

Jameson Brand Development Executive

• Sep 2021 - Nov 2022

My role as Brand Development Exec here in the Philippines involves building relationships in the on/off trade, driving online campaigns and executing events that will increase brand awareness, as well as influencer marketing, new product launches and ECRM.Duties:• Drive the development of strategic local brand plans and execute them on ground.• Manage the content calendar for local social channels and Google Display Ads, collaborating with our digital agency on scheduling and monthly ad spend.• Responsible for local ECRM and website content, creating engaging monthly emails and online articles.• Manage budget for brand education and new product launch events as well as online activations.• Collaborate with the sales team on brand building activations.• Work with trade marketing team on L3F designs and visibility in on/off premise.• Report market & competitor activities and trends on a regular basis to enhance the brand plan.Achievements: • Planned and executed brand-owned activations throughout March, a key strategic period for the brand;- Jameson live music event with +450 attendees, 400+ GIH & 200K reach online- Limited edition streetwear collaboration with The Twelfth House deployed across all e-comm partners- Collaborated with local artist to create unique Jameson box design, available across e-comm partners and off-trade outlets, with strong visibility and +2,500 samples.- Collaborated with the sales team in organising Jameson bottle promotions across 44 on trade outlets throughout March.• Successfully launched two new products in market, Jameson Stout & IPA.• Increased ECRM database it by 95% to date from 16,000 leads to 33,000, through monthly emails and engaging online activations.• Increased brand awareness by educating +1,000 consumers and bartenders through online and on the ground tasting events. Show less

Jameson International Brand Ambassador

• Jul 2019 - Sep 2021

As Brand Ambassador for Jakarta, I delivered brand education and built relationships with consumers & bartenders in the on trade in order to build brand advocacy and increase share of mind, visibility & sales.Duties:• Developed and executed local brand plans ensuring successful on /off premise work, over-achieving on all KPIs and within budget.• Acted as the face of the brand increasing brand awareness through staff trainings and consumer facing activations.• Worked with the sales team on brand building activations ensuring successful on /off premise work, over-achieving on all KPIs and within budget.• Reported market & competitor activities and trends on a regular basis to enhance the brand plan.• Managed local social media channels in collaboration with a digital agencyAchievements:• Contributed to achieving 100% sales target in 2020 despite challenging Covid restrictions and increasing sales +35% in 2021• Successfully strengthened consumer awareness of, preference for, and loyalty to Jameson in Indonesia by educating +1,500 bartenders, delivering over 800 glass in hand to consumers and executing events, both online and on the ground• Increased brand equity by collaborating with famous local brands/influencers• Drove the development of an online music platform, Jameson Connects Indonesia in collaboration with local record label, DeMajors. This platform allows Jameson to support up & coming bands by offering an opportunity to showcase their music, rooting Jameson in the local music scene and making the brand locally relevant. It achieved 120% of the band submission target in its first year and Jameson Connects Indonesia 2.0 has recently been launched. Show less

Radio Presenter

• Apr 2017 - Jul 2019

Beat 102 103 is an independent regional radio station in the South East of Ireland, covering counties 5 different counties. With over 159,000 weekly listeners between the ages of 15-34, the station specializes in chart music & has a strong presence on social media. My role as a presenter involved:• Producing and presenting 2 weekly shows – Friday Night Anthems & Sunday Takeover• Providing on-air cover for all shows across the station• Producing and hosting Beat’s Girl Talk podcast along with other show features for the breakfast and evening time shows• Contributing to the station’s online content, shooting and editing videos for various social media platforms• DJ'ing at events, representing the station and increasing brand visibility across the region. Show less

Advertising Co-Ordinator

• 2018 - 2019

• Managed all advertising bookings from national sales agency (Media Central) & local sales reps• Scheduled all advertising across the station• Responsible for weekly invoice runs

Team Leader of Promotional Team

• Apr 2016 - 2019

• Team leader of the on street promotional team, "The Beat Fleet", representing the station at various events• Worked with a number of different brands across various industries from a communication perspective• Effectively communicated with clients on the running of events• Provided live links to the radio station from on field events and reported back on the running and success of specific events.