Docente

• Mar 2020 - Present

Administración y Modelos de Negocios Sistema Público y Recursos Fiscales Comunicaciones Administración y Modelos de Negocios Sistema Público y Recursos Fiscales Comunicaciones

Directora de Comunicaciones y Marketing

• Jun 2016 - Present

Responsable de la creación de identidad (marca e imagen) de la empresa. Creación de valores corporativos, misión y visión. Asimismo, es responsable del posicionamiento de Viña Ranquilhue en los circuitos de viñas del país y del extranjero. Elaboración de noticias, comunicados de prensa, y de contenido para los distintos soportes comunicacionales (página web, redes sociales). Organización y ejecución de eventos, como la Fiesta del Vino Austral (tres versiones). Responsable de la creación de identidad (marca e imagen) de la empresa. Creación de valores corporativos, misión y visión. Asimismo, es responsable del posicionamiento de Viña Ranquilhue en los circuitos de viñas del país y del extranjero. Elaboración de noticias, comunicados de prensa, y de contenido para los distintos soportes comunicacionales (página web, redes sociales). Organización y ejecución de eventos, como la Fiesta del Vino Austral (tres versiones).

Co-Founder

• Oct 2016 - Present

Socia fundadora del primer espacio de trabajo colaborativo de Villarrica. Se desempeña como encargada de comunicaciones de Epa! CoWork, conjugando la gestión de comunicaciones externas y corporativas a nivel local y regional. Posicionamiento de marca, elaboración de comunicados de prensa, diseño de productos audiovisuales con agencias, vinculación con el medio y formalización de alianzas con actores relevantes del ecosistema emprendedor. Mantención de soportes de comunicación como página web y redes sociales. Show less

Public Policies & Communications Researcher

• Feb 2015 - Mar 2020

Research Student

• May 2014 - Feb 2015

Regional Director

• Nov 2011 - May 2014

As a Regional Director I managed to substantial improvement of the work outcomes and team environment by strengthening each collaborator through participative leadership, contributing to the development of human capital by enhancing the skills and competencies of the team in charge (81 professionals from various strategic areas). I worked directly with managers of kindergartens and day care centres in the third widest region of Chile, La Araucanía, contributing to the achievement of corporate goals. With my director strategy I consolidated Fundación Integra in both public and private sectors as the main initiator of early childhood education, regarding strategic spaces and promoting the importance of education in early years of children. Opening, approach and strategic alliances with the private world, generating new opportunities for sustainability into concrete actions directed to the welfare of children, enhancing their learning and wellbeing. Leaded infrastructure improvement in kindergartens contributing to the fulfilment of institutional strategic plans, as well as growth and improvement of educational facilities. Decision making to promote children’s' rights in terms of social vulnerability and closing the gap of social inequality in the lower income quintiles families. Commissioning and monitoring the new model of counselling designed by Integra Foundation to kindergartens. Leading the union management cooperation in the region, maintaining a constructive relationship to achieve the objectives of Fundación Integra. Show less

Communications Manager, Departamento de Economía

• Jan 2009 - May 2011

Leads, implements and manages the communications and marketing corporate plan both internally and externally through specific advice. Externally, I organized and coordinated strategies to generate economical news, interviews and activities to consolidate the Department of Economics as the leading source of economic information through strategic positioning. I promoted research papers, studies and economic advances. I was in charge of the web page of the Department of Economics, as well as the elaboration of press releases. I also created, coordinated and directed internal strategies to improve internal management and teamwork, specifying quality standards for these lines of work. I was in charge of design, financial accounts and coordination of strategic plan for media, advertising and other items in the area of marketing. Administration and monitoring of the annual budget of the Communications area in order to maximize the available resources, safeguarding the achievement of goals and actions demanded by management. Leads the work relations between the directions and the collaborators in issues such as salaries and incentives. Show less

Academic Coordinator

• Jun 2006 - Jan 2009

I was in charge of the public relations and internal communications between the faculty professors and students of postgraduate programs. Coordinated the schedule of 9 different courses. Created and implemented a new and improved communications relationships, establishing a range of methods to achieve better understanding and outcomes between stakeholders.Maintained the information updated on student enrolment, grades, and academic situation up to graduation. Supported the process of certification of the Postgraduate Studies Centre, equivalent to quality recognition, by the National counselling of Accreditation (CNA). Show less

Communications Assistant

• Jan 2002 - Jun 2005

As a communications assistant I supported the promoting activities of Brands such as Nivea, Eucerin and Hasaplast. I actively participated in the marketing campaigns and product launches. I was in charge of the brochures for pharmacies (our clients were the three main chain pharmacies in Chile). I also managed the annual communications budget. Coordinates special events for customers. Creates the Official Crisis Plan of Beiersdorf. S.A. Chile. As a communications assistant I supported the promoting activities of Brands such as Nivea, Eucerin and Hasaplast. I actively participated in the marketing campaigns and product launches. I was in charge of the brochures for pharmacies (our clients were the three main chain pharmacies in Chile). I also managed the annual communications budget. Coordinates special events for customers. Creates the Official Crisis Plan of Beiersdorf. S.A. Chile.