Paula Moss Dramm

Graphic Designer at Towsleys Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Manitowoc, Wisconsin, United States, US
Languages
  • English -

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Taylor Rodriguez

Paula is powerhouse of creativity that anyone would be happy to have on their team. While I had the pleasure of having Paula as my direct report, she showed incredible dedication to any work I put in front of her with an eagle eye for details. I could always count on her to ask the best questions, not just regarding the day to day execution, but questions about the bigger picture. Her unique perspective was always invaluable. If you're looking for someone who is able to pivot, work on a variety of assets and keep an eye on the details with dedication that is hard to find these days, then Paula is the person for you!

Katie Ross

I worked with Paula for several years in the boat building business and then again at our own marketing firm. She is a true artist and extremely creative-- certainly a winning combination for a graphic designer. It is an absolute pleasure working with Paula and in addition to all of her creative attributes, has a wonderful personality as well. Highly recommend!

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Credentials

  • Customer Experience Innovation - Digital
    Kerry
    Sep, 2019
    - Sep, 2024

Experience

  • Towsleys Inc
    • United States
    • Technology, Information and Internet
    • Graphic Designer
      • Feb 2022 - Present

      • Design apparel and promotional items for hundreds of different companies, while adhering to their brand standards, that rely on Towsleys to provide their branded promotional needs. • Design Tradeshow Displays and Pop Up Banners • Using Adobe Illustrator and Adobe Photoshop, I design new or redraw customer-supplied logos. Create vector illustrations from photos and ideas from customer and edit images. • Using Adobe InDesign, I design calendars and promotional flyers. • Convert art to properly imprint on various items via multiple methods. Set up silkscreen separations and cutpaths. • Design and manage mailchimp campaigns. • Create Jotforms (a data collection site) for customer’s small gift-giving or purchasing sites. • Work on a very tight deadline and fast-paced environment. Show less

  • Dramm Designs
    • India
    • Retail
    • 1 - 100 Employee
    • Graphic Designer, Freelance
      • Dec 2007 - Sep 2022

      Clients: Best Version Media, RMI Marketing, GetMOR, MOR Strategy Group, Burger Boat Company, Americollect, K9 Perfection, UW-Manitowoc Continuing Education, Redeemer Lutheran Pre-School, Treehouse Theater, Bowtie Ski, InCourage, Sharper Edge, The DK Company, Kathie's Stagedoor Pub (A Christmas Carol) • Creation of various marketing materials, including; advertisements, postcards, brochures, logos, business cards, letterhead, sell sheets, billboards, signage, flyers, promotional items. • Apparel, Logo design and file separation for Treehouse Theater’s three annual productions. Show less

  • Kerry
    • Ireland
    • Food and Beverage Services
    • 700 & Above Employee
    • Creative Specialist
      • Sep 2018 - Dec 2021

      • Using Adobe Creative Suite, I created quality designs for several of the company’s brands and technologies in both print and digital marketing formats. • Designed promotional items and was a key contact for vendors to approve all North American merchandise and managed the company store. • Managed Social Media Marketing and WordPress website for the smoke & grill technology company, Red Arrow • Using Microsoft Office and Seismic, I created PowerPoint presentations for both sales and technical operations. • Created appealing product and technology sell sheets while adhering to Kerry's corporate identity and strict brand standards. • Designed and managed Eblast campaigns. • Large format designs of booth displays, pop-up banners, and packaging mock-ups. • Collaborated with research and insights teams to illustrate their data into easy-to-understand infographics. • Using Adobe Premiere I edited promotional videos for website and social media Show less

  • UW-Manitowoc Foundation
    • United States
    • Investment Management
    • Foundation Assistant
      • Jan 2017 - Jun 2018

      • Organized well-attended, successful campus events bringing hundreds of people to the campus. • Designed marketing materials, banners and mailings that brought in $10,000 for an annual appeal. • Oversee the funding and disbursement of scholarship dollars, awarding 100 students over $100k. • Organization of databases, records and accounts receivable providing instant financial information to the Executive Director and Board of Directors. • Organized well-attended, successful campus events bringing hundreds of people to the campus. • Designed marketing materials, banners and mailings that brought in $10,000 for an annual appeal. • Oversee the funding and disbursement of scholarship dollars, awarding 100 students over $100k. • Organization of databases, records and accounts receivable providing instant financial information to the Executive Director and Board of Directors.

  • Forefront Dermatology
    • United States
    • Medical Practices
    • 500 - 600 Employee
    • Design Specialist
      • Sep 2012 - Jul 2015

      • Lead in the design, development and implementation of the graphic, layout, and production communication materials. The company underwent a major name change and I was an integral part in designing the new logo and updating the brand guidelines. • Supervise the assessment of all graphic materials in order to ensure the quality and accuracy in the design met company standards. • Developed numerous marketing programs (logo, brochures, print advertising, digital advertising) to increase, retain and inform patients. • Management of the production of over 50 physician vignettes and commercials, coordinating schedules of multiple medical providers, volunteer talent and shoot locations. • Developed high-end print pieces, promotional items, tradeshow displays, bus wrap, digital advertising to recruit dermatologists to join Forefront Dermatology. From 2012-2015 the practice grew from 30 clinics in the state of Wisconsin to over 75 clinics across 5 states. • Secured exhibit space, credentials, marketing materials, display and all essentials for the annual AAD convention allowing for easy participation for doctors when they arrived, in order to recruit dermatologists or acquire an establish practice. • Negotiated contracts and placement of radio and television advertising. Worked with marketing team of the Green Bay Packers in order to deliver television ads, large screen digital ads at Lambeau Field, Packers website game day takeovers as well as engaged with people at Packer events, putting our logoed merchandise into the hands of hundreds of people. Show less

  • Manitowoc County Domestic Violence Center
    • United States
    • Non-profit Organizations
    • Special Events & Community Relations Specialist
      • Apr 2011 - Sep 2012

      • Created professionally designed materials to promote the services, events and fundraising campaigns on a very tight budget. This gave business professionals within the community professional pieces to use when asking peers for donations in order to raise enough money to build a new shelter. • Organized and managed all aspects of several fundraising special events, including a community rummage sale, booths at community events, awareness/memorial events, small luncheons, and the inaugural “Domestic Chef” event which raises on average $20,000 per year and is still going strong as their annual event to this day. • Updating of the website and social media in order to create a more professional organization, gaining the confidence of donors. • Created and implemented bi-annual mail appeals generating $40,000 in donations. • Professional administrative performance of creating meeting minutes, phone and reception when necessary. Show less

  • Burger Boat Company
    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Marketing Coordinator
      • Apr 2002 - Nov 2007

      • • Provided sales support, maintained brand awareness in the industry, coordinated public relations to the industry, community and employees. • Organized and managed all aspects of several events, including an annual Burger Rendezvous, tours, boat launchings, employee luncheons, picnics and holiday parties. • Maintained pertinent libraries, records, historical archives, yacht operating manuals and an extensive number of photographs. • Graphic design and implementation of annual brochure, display advertising, invitations, event packets, merchandise. Brought all graphic design work in house instead of hiring outside designer, therefor saving tens of thousands of dollars. • Design of all apparel and promotional items. Transitioned the company store from a disorganized stock room to an online store, allowing general public access to quality Burger merchandise and increasing sales. • High detailed photoshop work on boat renderings and yacht photo shoots, saving thousands in new photo shoots and creating key tools in sales efforts to customize yachts to potential clients. • Created the first digital interactive index for the library of operator’s manuals required for a 144’ yacht. • Website maintenance, video editing and photo montages. Show less

  • Pemco, Inc
    • United States
    • Technical Writer & Illustrator
      • Feb 1999 - Feb 2000

      At Pemco Inc., a world leader in manufacturing paper packaging and sheeting machinery, I was responsible for developing, writing and editing material for the technical manuals by observing production, interviewing production and engineering personnel, reading provided materials, studying blueprints, taking and selecting photographs, and creating illustrations, diagrams and charts. I formatted all technical documentation for both hard copy and electronic hyper linked publication. I developed a more aesthetic appearance for the company’s operator’s manual and created the company’s first interactive electronic manual. I designed layouts for other technical publications and internal corporate literature and wrote articles and designed graphics for the company’s newsletter. I created Pemco’s first hyper linked, electronic manual (using LinkOne Publishing Software). The customer was impressed with this new format, which was then introduced at the annual convention. My pioneering in this new technology for Pemco prompted praise from customers and supervisors and became a selling tool for the sales department Show less

  • WaterCare Corporation
    • United States
    • Graphic Designer
      • Feb 1997 - Feb 1999

      At WaterCare Corporation, a manufacturer of water filtration systems, I was responsible for creating ad layouts for the nation wide dealers, (including brochures, flyers and newspaper spots). For the corporation itself, I created 1‐4 color product literature, internal documents, business cards, logos and letterheads. I was responsible for editing and layout of WaterCare’s monthly newsletter. I collaborated with engineers in developing technical manuals, illustrations and parts catalogs. Additional duties involved installation of software as well as trouble shooting when hardware and software problems arose, not only for myself, but also for coworkers. I also assisted office personnel with computer applications, customer service to dealers, answering phones. After a devastating company fire I even learned all the aspects of the plant operation and assembly of product so I could work in many areas of the company if needed. Show less

Education

  • Silver Lake College
    Communication Graphics, Graphic Design and Fine Art
    1992 - 1996
  • Manitowoc Lincoln High School
    1987 - 1989

Community

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