Paula Lopez Lacasa

EMEA Marketing Manager at relayr
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • Español Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
  • Alemán Professional working proficiency

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Credentials

  • Digital Marketing Certification
    HubSpot
    Mar, 2023
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot
    Mar, 2023
    - Nov, 2024
  • Social Media Certified
    HubSpot
    Mar, 2023
    - Nov, 2024
  • Content Marketing Certified
    HubSpot
    Feb, 2023
    - Nov, 2024
  • Eloqua Essentials Expert
    Oracle
    Jun, 2021
    - Nov, 2024
  • Eloqua Explorer
    Oracle
    May, 2021
    - Nov, 2024
  • Email Marketing Certified
    HubSpot
  • HubSpot Inbound Marketing Certification
    HubSpot
  • Cómo desarrollar la inteligencia emocional
    LinkedIn

Experience

  • relayr
    • Germany
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • EMEA Marketing Manager
      • Mar 2022 - Present

  • Oracle
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Technology Marketing Manager
      • Oct 2020 - Mar 2022

      Managing the Maketing strategy across Spain, covering Top Accounts, Enterprise Sales and Broadmarket.Develop and manage results oriented, customer-focused and revenue driven marketing strategy

    • Technology Marketing Specialist Spain
      • Jun 2018 - Oct 2020

      • Managing a 360° B2B marketing portfolio activities(virtual, face to face event and digital marketingprograms) aligned with sales priorities to create, manageand execute a structured demand generation plan.• Driving and improving the number of quality leads andgrowth in Spain.

    • UK Digital Marketing Specialist
      • Nov 2017 - Jun 2018

      • Executing digital marketing campaigns to generate leads and help to increase sales pipeline in the UK, working closely with marketing directors, managers and sales representatives• Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends, and optimize spend and performance based on insights• Developing website strategy to increase traffic including SEO planning• Plan, execute & measure email marketing campaigns• Event dem gen asset creation: create registration page, invites, target list segmentation & monitoring registrations Show less

  • Renault
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Advertising Department Support
      • Jul 2017 - Nov 2017

  • Renault
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Institutional Relations Support
      • Nov 2016 - May 2017

Education

  • Universidad Rey Juan Carlos
    Double degree in Advertising and Business Management
    2012 - 2017
  • EBC Hochschule
    International Business Management
    2015 - 2016

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