Experience

GIGI STUDIOS

• Spain
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Of Trade Marketing

  • Mar 2022 - Present

  Responsible for defining the Trade Marketing strategy to boost the presence and brand awareness + implementation across all markets, segments & channels to position GIGI Studios as a leader in its sector. Workshops & Trainings + tool creation for Customers and Sales teams. Collaborate with the Sales, Communications & Design to execute & monitor Co-op trade marketing plans. Responsible for the Trade Marketing Budget: 2 Seasons | 4 Campaigns Constant travel to ensure 360º marketing plan implementations to Key Accounts Creation of sales support tools and initiatives to promote the brand adapted to the needs of each market. Close cooperation with the Sales & Communications (social media) teams to define and implement a calendar of actions to ensure the achievement of the goals of each area in alignment with the brands image guidelines. Management of POS customizations by cross coordination of the sales, marketing and design teams. Monitor market performances, new trends, stay to date with competitors in order to contribute to continuously build up the best marketing strategies. Show less