Paula Guevara

Marketing Associate at CreateMe
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Contact Information
us****@****om
(386) 825-5501
Location
Medellín, Antioquia, Colombia, CO
Languages
  • English Full professional proficiency

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Bio

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Hypatia Saucer

Paula is a valuable team member who can be relied on to jump in and and help in many capacities. She has an amazing ability to see both the big picture and the small details. As someone who has 'worn many hats' in past roles, she is able to see how potential efforts connect and find ways to work smarter and more efficiently. She has shown a resilience in being willing and able to shift and adapt based on the needs of a project and/or deadline. Paula is great at making it clear where she can add the most value based on a task. As someone well-equipped to 'pick up where others have left off,' what makes this quality even more valuable is that she is not shy about expressing what she will need more time or outside help-with to complete and how a task or project could be improved. Paula is amazing to work with!

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Credentials

  • Digital Advertising
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot Academy
    Feb, 2022
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Marketing Associate
      • Jul 2022 - Present

      - Plan and execute brand awareness and lead generation campaigns - Direct communication with multidisciplinary teams to accomplish timelines, launches, and objectives proposed for the Marketing team - Prioritize deliverables and campaigns for SEO programs and paid media - QA and set up programs on Hubspot - Lead and optimize the CRM, establishing a lead management guide - Plan and execute brand awareness and lead generation campaigns - Direct communication with multidisciplinary teams to accomplish timelines, launches, and objectives proposed for the Marketing team - Prioritize deliverables and campaigns for SEO programs and paid media - QA and set up programs on Hubspot - Lead and optimize the CRM, establishing a lead management guide

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Associate
      • Jan 2021 - Jun 2022

      - Plan and execute brand awareness and lead generation campaigns - Direct communication with multidisciplinary teams to accomplish timelines, launches, and objectives proposed for the Marketing team - Prioritize deliverables and campaigns for SEO programs and paid media - QA and set up programs on Hubspot - Lead and optimize the CRM, establishing a lead management guide - Plan and execute brand awareness and lead generation campaigns - Direct communication with multidisciplinary teams to accomplish timelines, launches, and objectives proposed for the Marketing team - Prioritize deliverables and campaigns for SEO programs and paid media - QA and set up programs on Hubspot - Lead and optimize the CRM, establishing a lead management guide

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Project Manager
      • Oct 2020 - Mar 2021

      - Work with multiple teams to plan, design, develop and set up a virtual summit with more than five hundred attendees, using platforms such as webinar.net and 6connex - Plan and execute the Summit marketing campaign, content development and follow up emails - Work with multiple teams to plan, design, develop and set up a virtual summit with more than five hundred attendees, using platforms such as webinar.net and 6connex - Plan and execute the Summit marketing campaign, content development and follow up emails

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Client Success Manager/Marketing Data Analyst
      • Jan 2019 - Apr 2020

      - Data analysis based on benchmarks from previous projects - Project management, plan and monitor marketing efforts by using project planning platforms such as Jira and ClickUp- Close communication with the client and the technical team to achieve timelines and goals- Strategy support on B2B digital marketing projects: email marketing, paid media and social media

    • Project Manager
      • Jan 2018 - Dec 2018

    • Colombia
    • Personal Care Product Manufacturing
    • 400 - 500 Employee
    • Marketing Intern
      • Dec 2015 - Jun 2016

      - Brand awareness support. - Retail marketing for beauty brands: OGX and Covergirl. - strategy and project planning follow up on retail stores. - Brand awareness support. - Retail marketing for beauty brands: OGX and Covergirl. - strategy and project planning follow up on retail stores.

    • E-Learning Providers
    • Sales Assistant
      • Feb 2015 - Nov 2015

      - Sales goal oriented and new clients acquisition. - Sales goal oriented and new clients acquisition.

Education

  • Universidad EAFIT
    Bachelor's degree, Marketing
    2012 - 2017
  • Universidad de La Sabana
    Especializacion en Gerencia Comercial, Empresa/comercio, general
    2019 - 2020
  • Camara de Comercio de Antioquia
    Project Management
    2018 - 2018
  • Universidad de Málaga
    Exchange Academic Semester
    2016 - 2017

Community

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