Paula Gil Fermín

Global Account Manager at 14
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Contact Information
us****@****om
(386) 825-5501
Location
Esplugues de Llobregat, Catalonia, Spain, ES

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Experience

    • Spain
    • Advertising Services
    • 100 - 200 Employee
    • Global Account Manager
      • May 2021 - Present

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
      • Jul 2019 - May 2021

      Direct contact with the client and suppliers, onboard process for new clients, reports and analytics, supervision of all projects and account executives reporting directly to the Director.- Lead all clients’ marketing and advertising strategies.- Supervision of the team to provide the best service to clients.- Liaising with clients at a senior level on a day-to-day basis.- Supervision of all strategies of Social Media Marketing developed for all clientes along with the Creative Department.- Experience in the development of e-commerce platforms.- Reporting and control of KPI'S.- Supervise Public Relations campaigns, Influencer Marketing campaigns, Facebook Ads campaigns and Google Ads campaigns. Show less

      • Mar 2016 - Jul 2019

      - Production of creative strategies of Social Media Marketing in coherence with the identity of the brand, its audience and objectives along with the Creative Department.- Content creation according to the strategies and objectives of the client, focused on the different platforms and channels.- Work along with the Creative Department in the creation of visual and audiovisual content according to the objectives of the campaign.- Experience in the development of e-commerce platforms.- Reporting and follow up of KPI'S.- Management of national and international accounts.- Production of Public Relations campaigns and Influencer Marketing campaigns.- Set up and follow up of Facebook Ads campaigns depending on the client's objective (branding, website traffic, etc). Show less

  • Recyshop S.L
    • Barcelona Area, Spain
    • Retail Coordinator
      • Dec 2014 - Feb 2016

      - Carry out human resources activities, including hiring or firing personnel. - Supervise and monitor the performance of the staff. - Assign tasks to staff and delegate responsibilities. - Responsible for complaints, comments and questions from customers related to sales and service. - Guarantee the adequate existence of the merchandise. Inventory control. - Carry out human resources activities, including hiring or firing personnel. - Supervise and monitor the performance of the staff. - Assign tasks to staff and delegate responsibilities. - Responsible for complaints, comments and questions from customers related to sales and service. - Guarantee the adequate existence of the merchandise. Inventory control.

    • Community manager
      • Apr 2014 - Dec 2015

      Plan and manage the introduction of new clients to social media networks according to their needs. Management and creation of written and graphic content. Follow-up on interactions and comments and social listening. Development of creative strategies, among others. Plan and manage the introduction of new clients to social media networks according to their needs. Management and creation of written and graphic content. Follow-up on interactions and comments and social listening. Development of creative strategies, among others.

    • Coordinadora de Publicidad y Mercadeo
      • 2013 - 2014

      - Management and updating of the website in conjunction with the web developer. - Development of strategies and initiatives that contribute to the increase of traffic in stores. - Management of the Advertising Agency in the execution of POP and advertising material in offline media. - Management of the Public Relations Agency performance (opinion leaders, press releases, CSR, Social Media Channels) - Coordination of events inside stores aimed at the target audience. - Monitoring of KPIs associated with the Advertising and Marketing Plan. - Monitor competitors actions (Market/Products/Channels) - Supervision of POP material placed in the 3 stores. Show less

    • Coordinadora de Marketing y Publicidad
      • May 2012 - Jun 2013

      - Design and development of brand material and corporate image of the company. - Design and development of promotional and advertising material for the company. - Support in the preparation of the Procedures Manual of the company. - Direct daily contact with clients of the company (general public, health professionals, corporate public, patients, suppliers, etc.) - Management of the Social Media channels of the company (Twitter, Facebook, Mailing). - Development and management of the company's website. - Collaboration in the definition of the marketing strategy of the company. - Development and production of corporate events, activities with patients, cultural events. - Support in the administrative tasks of the company. Show less

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Public Relations Intern
      • Nov 2011 - May 2012

      •Manejo de Herramientas Basware. • Actualización semanal de la Intranet de la empresa. • Apoyo en elaboración de material informativo para comunicaciones internas de la empresa. • Apoyo y seguimiento de elaboración de material informativo (notas de prensa) para las comunicaciones externas y relaciones públicas de la empresa. • Elaboración de la edición noviembre-diciembre 2012 de Boletín NovaNews. Apoyo a Proyecto Visión: elaboración de material informativo sobre patologías para pacientes. Elaboración de material POP. Apoyo en organización de eventos con médicos. Show less

Education

  • Universidad Católica Andrés Bello
    Bachelor's degree, Communication, Journalism, and Related Programs
    2006 - 2011

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