Social Media and Ads Manager

• Feb 2023 - Present

• Social media strategist, content lead and social media manager. • Daily administrative tasks to manage beyond Social Media and Marketing responsibilities. • Meta Ads and Google Analytics management. • Email marketing management through Klaviyo. • Optimize ad performance through data analysis and A/B testing. • Develop and execute daily social media campaigns and ads to achieve marketing goals. • General management of Shopify account. • Create original content, including copywriting and visual assets, to engage and convert target audiences. • Manage projects from conception to completion, collaborating with cross-functional teams to ensure successful outcomes. • Stay up-to-date on industry trends and best practices to continuously improve marketing strategies. • Develop and implement visual merchandising strategies to showcase products and enhance brand image across digital channels. • Monitor and report on campaign metrics to measure success and inform future campaigns. • SEO/SEM Show less

Marketing Executive

• Apr 2022 - Jul 2023

• Social media lead for the GXR channels and event campaigns project management. • Conceptualizing strategic gaming & lifestyle social media content for the targeted audience to grow the local social media channels from scratch. • Copywriting and scripting of posts on various social media platforms. • Forming key relationships with influencers across the social media platforms. • Undertaking audience research and recommending improvements to social media content to increase performance. • Tracking and monitoring social media post performance through insights and analytics. • Conducting competitor and market analysis, customer insights, consumer trends, and best social media practices. • Creating decks for every campaign and social media reports, planning and post-mortem. • Work closely with Marketing Manager in conceptualizing effective marketing strategies and campaigns aligned with department’s goals and objectives. • Assists the Marketing Manager in researching and recommending local-level marketing opportunities for each office including, but not limited to print and digital advertising, public relations, social media, and event marketing. • Ideate and execute social media campaigns in the gaming & entertainment industry. • Design and implement social media strategy to align with marketing goals. • Coordinate and liaise with designers in curating social media content and ensuring brand consistency. • Undertake audience research and recommend improvements to social media content to increase performance. • Using the right keywords to optimize search engine optimization. • Track and monitor social media post performance through insights and analytics (Eg. Facebook Insights) • Conduct competitor and market analysis, customer insights, consumer trends, and best social media practices. Achievements: Held 3 campaigns in one month while being the social media lead and made a viral post with over 100K views. Show less

Social Media Manager

• Jan 2021 - Dec 2021

• Planning and creating visually compelling relevant content that is engaging for the target audience. • Leading creative plans for the social media channels managed by the digital marketing agency. • Pitching social media campaigns for each brand and analyzing marketing results. • Engaging with prospective clients and referring to D-Kode Technology. • Managing the day-to-day handling of all social media channels such as Facebook, Instagram, TikTok, and YouTube, adapting content to suit different channels. • Copywriting and scripting of posts on various social media platforms. • Tracking and monitoring social media post performance through insights and analytics (Eg. Facebook Insights) Achievements: Consulting and handling over 10 social media clients. Show less

Social Media Community Manager

• Mar 2020 - Jan 2021

• Creating and publishing content in collaboration with Jacquelyn Umof herself. • Managing the day-to-day handling of all social media channels such as Facebook, Instagram, TikTok, and YouTube, adapting content to suit different channels. • Copywriting and scripting of posts on various social media platforms. • Tracking and monitoring social media post performance through insights and analytics (Eg. Facebook Insights) • Pitching social media campaigns for the brand and analyzing marketing results. Achievements: Pitched and held the same campaign that boosted Action Jacquelyn’s YouTube channel with over 10,000 subscribers and 20,000 followers across her Instagram and Facebook accounts. Show less

Writer, Researcher and Screenwriter

• Jan 2018 - Jan 2020

• Creating content for Ezvid Wiki’s website. • Researching various topics assigned to produce an article from scratch and make an audio-visual • presentation through Ezvid’s video maker. • Studying Ezvid Wikimaker manual to be able to produce quality content for the website. • Collaborating with editors to make sure that there are no mistakes in technical writing. • Quality checking the audio-visual presentations made for the website. • Plan and create visually compelling, relevant content that is engaging for the target audience. • Publish content using methods that attract engagement and discoverability. • Create and publish content in collaboration with editors. • Incorporate Marketing philosophy and values into creations. • Understand and utilize the Brand and Communication guide. • Stay informed about the latest updates in using the company’s program. • Engage with prospective clients/collaborators in comment sections and DMs. • Create content for Ezvid Wiki’s website. • Research about the topic given, produce an article Achievements: Raised the website traffic with over 5% and produced over 10 articles with audio-visual presentations in a span of 2 weeks. Show less

Marketing Specialist

• May 2017 - Jan 2018

• Created social media channels and day-to-day management of marketing strategies. • Achieving financial objectives by meeting sales target and reducing operational costs. • Overseeing store’s day to day operation. • Responsible for training, coaching and people development in marketing. • Analyzing performance, formulating (if needed) and executing strategies to achieve sales target. • Suggesting alternative product and offer other products to generate additional sales. • Adhering to retail standard process, company policies and procedure. • Able to present these facts in standardized inventory reports and communicate; findings with sales and marketing and other key parties in the organization. Show less

Freelance Video Editor/Videographer/Photographer

• Jan 2016 - Dec 2017

Production/Events/Creative Intern

• Jun 2016 - Aug 2016

All-around intern. All-around intern.

Intern

• Jan 2016 - May 2016

Volunteering for the Hemophilia Association of the Philippines for Love and Service. Volunteering for the Hemophilia Association of the Philippines for Love and Service.