Experience

Welcome Wagon

• United States
• Advertising Services
• 200 - 300 Employee

• Community Marketing Executive

  • Jun 2019 - Present

  Rochester, New York Area Solicit businesses, corporations, and institutions to secure direct mail, online and social media buys. Identify and qualify potential new clients and work with business leaders and decision makers to generate new business accounts. Develop, cultivate and communicate strategies to secure initial and subsequent client meetings. Prepare more than 15 written proposals per month and make media presentations in face-to-face meetings.



585 Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Account Executive

  • Sep 2018 - Jun 2019

  Rochester, New York Sales: Generate, manage, and maintain new business accounts for a local print publication to include 1 Magazine and 3 local Theatre Program Books, as well as, Digital offerings.



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Account Executive

  • Oct 2016 - Aug 2018

  Rochester, New York Area Sales: Generate broadcast and digital advertising sales for a seven (7) station cluster. Skilled in cold calling, generating leads, cultivating accounts and developing new, as well as, repeat clients. Work closely with local and out of town Agencies. Client Relations/Services: Easily established excellent rapport with clients. Present effective sales presentations to all levels of decision-makers. Provide superior service to clients through attentive follow up and effectively responding… Show more Sales: Generate broadcast and digital advertising sales for a seven (7) station cluster. Skilled in cold calling, generating leads, cultivating accounts and developing new, as well as, repeat clients. Work closely with local and out of town Agencies. Client Relations/Services: Easily established excellent rapport with clients. Present effective sales presentations to all levels of decision-makers. Provide superior service to clients through attentive follow up and effectively responding to requests, inquiries, suggestions and/or concerns. Research and Marketing: Research target businesses to better determine marketing and advertising strategies. Conduct demographic and marketing research to help clients better target potential customers for better use of their advertising budgets. Promotions and Production: develop and implement innovative client promotions, marketing, and media production including writing and editing copy Show less



Stephens Media Group

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Account Executive, Stephens Media Group, Radio Sales

  • Jul 2013 - Oct 2016

  Rochester, New York Area Sales: Generated broadcst and digital advertising sales for a four (4) station radio cluster. Skilled in cold calling, generating leads, cultivating accounts and developing new, as well as, repeat clients. Client Relations/Services: Easily established excellent rapport with clients and made effective sales presentations to all levels of decision-makers. Provided superior service to clients through attentive follow up and effectively responding to requests, inquiries, suggestions and/or… Show more Sales: Generated broadcst and digital advertising sales for a four (4) station radio cluster. Skilled in cold calling, generating leads, cultivating accounts and developing new, as well as, repeat clients. Client Relations/Services: Easily established excellent rapport with clients and made effective sales presentations to all levels of decision-makers. Provided superior service to clients through attentive follow up and effectively responding to requests, inquiries, suggestions and/or concerns. Research and Marketing: Researched target businesses to better determine marketing and advertising strategies. Promotions and Production: developed and implemented innovative client promotions, marketing, and media production including writing and editing copy. Show less



Messenger Post Media

• Account Executive Media, Direct Mail, 2010-2013

  • Jul 2010 - Jul 2013

  Canandaigua, NY Sales: Managed new business development and strategic planning to maximize growth and profitability and Mail Marketing’s direct/share mail program. Establish growth plans for individual accounts and personally manage account calls, presentations, and negotiations which grew market share by 20% each quarter. Media Production: Conceptualized, developed and implemented copy and creative for client’s use in direct/shared mail program. Worked closely with the Graph Artist to supervise… Show more Sales: Managed new business development and strategic planning to maximize growth and profitability and Mail Marketing’s direct/share mail program. Establish growth plans for individual accounts and personally manage account calls, presentations, and negotiations which grew market share by 20% each quarter. Media Production: Conceptualized, developed and implemented copy and creative for client’s use in direct/shared mail program. Worked closely with the Graph Artist to supervise production, which included layout, design, and proofing of copy. Market Research: In-depth research and list generation to determine best strategies for prospects and existing clients. Show less



Gannett-Democrat & Chronicle,

• Account Executive Direct Mail

  • Sep 2008 - Jul 2010

  Rochester, New York Area Sales. Generated new business leads and created direct mail advertising solutions. Identify and understand the direct mail trends with clients to help meet and exceed target revenue goals. Responsible for pitching new business to direct clients and agencies. Negotiate pricing and costs with printing and mail house vendors which established exclusive relationships which created partnership pricing. Media Production: Conceptualized, developed, and implemented ad copy and creative for… Show more Sales. Generated new business leads and created direct mail advertising solutions. Identify and understand the direct mail trends with clients to help meet and exceed target revenue goals. Responsible for pitching new business to direct clients and agencies. Negotiate pricing and costs with printing and mail house vendors which established exclusive relationships which created partnership pricing. Media Production: Conceptualized, developed, and implemented ad copy and creative for client’s use. Market Research: In-depth research and list generation to determine best strategies for prospects and existing clients. Show less