Experience

Reset

• Brazil
• Media and Telecommunications
• 1 - 100 Employee

• Colunista

  • Oct 2021 - Present



Freelance

• Île-de-France, France

• Independent Writing And Editing Professional

  • Aug 2020 - Present



Self-employed

• Rueil-Malmaison, Île-de-France, France

• Children's Books Author

  • Aug 2020 - Present

  Livro publicado: O brilho do escuro Livro publicado: O brilho do escuro



ASSOCIATION JOSEPHINE POUR LA BEAUTE DES FEMMES

• France
• Civic and Social Organizations
• 1 - 100 Employee

• Communication et Partenariat

  • Feb 2020 - Jul 2020



Freelance, self-employed

• Santiago Province, Chile

• Freelancer

  • Jul 2014 - Apr 2018

  • Part of the kick-off team of AgilizaWeb, start up incubated by Microsoft • Writing, producing, editing and revising texts for Corporate Citizenship Institute in Brazil (Brazilian workforce regarding social finances, annual reports and publication about Prize Awarded Academic Works). • Desk research about Food Waste for Brazilian NGO Gastromotiva (2015) • Part of the kick-off team of AgilizaWeb, start up incubated by Microsoft • Writing, producing, editing and revising texts for Corporate Citizenship Institute in Brazil (Brazilian workforce regarding social finances, annual reports and publication about Prize Awarded Academic Works). • Desk research about Food Waste for Brazilian NGO Gastromotiva (2015)



Instituto Akatu

• Brazil
• Non-profit Organizations
• 1 - 100 Employee

• Advisor to the President

  • Mar 2013 - May 2014

  - Updates and improvements on Strategic Plan and development of goals and KPIs with the team in order to monitor the implementation of strategies more accurately. - Responsible for Deliberative and Advisory Boards quarterly meetings, as well as for thematic committees meetings. Main activities: agendas, presentations, logistics, minutes, follow up of decisions execution with members of the board, team and president. - Development and implementation of performance evaluation system for a team of 22 employees.



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Corporate Communications and Social Responsibility Director

  • Aug 2010 - Aug 2012

   Internal communications for a 15,000 employee organization, external communications, corporate brand and identity management and crises management. Management of annual budget of US$ 2 million and a team of more than 15 professionals, at 5 locations in Brazil and Argentina. Responsible for the management of the company’s non-profit organization (Consulado da Mulher - Woman’s Consulate), a social program dedicated to generate income to women from poor communities (www.consuladodamulher.org.br). Management of a 30 professionals team, fund raising and KPI Management. Leader of projects run by the company’s trainees (who every year dedicate 20% of their working hours to Social Responsibility) aiming to increase fund raising and corporate visibility to Consulado da Mulher. Support of government relations program.

• Communications Manager

  • Jan 2006 - Aug 2010

   Responsible for Whirlpool Latin America branding project, which generated awareness to the brand in Brazil and started building the company’s brand identity in Latin America (2007/2008). Strong value creation with crisis management strategies.

• Communications Specialist

  • Apr 2004 - Dec 2005

   Internal/external communications to Marketing, Sales and Social Responsibility areas. Product launching, advertising campaigns, organizational changes, product recalls and social responsibility actions. Partner of Whirlpool Corporation communications team working on product recalls, M&A deals in Brazil, trade barriers issues with Argentina, etc. Volunteer at Jimmy Carter Work Project 2005, with Habitat for Humanity, in USA (june/2005). Participation on the development of Social Responsibility Indicators for retail companies, organized by Ethos Institute and Fundação Getúlio Vargas university.



CDN Companhia de Notícias

• Sao Paulo, Brazil

• PR Coordinator

  • Sep 2000 - Apr 2004

   Development and implementation of external communications strategies and action plans to companies from different market segments, such as JPMorgan, Braskem, ING Bank, CST (Arcelor Mittal), Norway Embassy (King Harald and Queen Sonja Official Visit), Netherlands Consulate (Netherlands Today event and Queen Beatriz Official Visit) and IBM – Business Consulting Services.  Media training offered to more than 60 executives at several different clients.  Development and implementation of external communications strategies and action plans to companies from different market segments, such as JPMorgan, Braskem, ING Bank, CST (Arcelor Mittal), Norway Embassy (King Harald and Queen Sonja Official Visit), Netherlands Consulate (Netherlands Today event and Queen Beatriz Official Visit) and IBM – Business Consulting Services.  Media training offered to more than 60 executives at several different clients.



Folha de S.Paulo

• Sao Paulo, Brazil

• Finance Reporter

  • Jul 2000 - Aug 2000



Época

• Sao Paulo, Brazil

• Economy Reporter

  • Jan 2000 - May 2000



O Estado de S. Paulo

• Economy Reporter

  • Jun 1999 - Dec 1999



Gazeta Mercantil

• Newspaper Publishing
• 1 - 100 Employee

• Finance Reporter

  • May 1997 - Dec 1998