Paula Comassetto
Especialista em conteúdo at Empiricus- Claim this Profile
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Bio
Experience
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Empiricus
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Brazil
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Book and Periodical Publishing
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200 - 300 Employee
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Especialista em conteúdo
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May 2023 - Present
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Money Times
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Brazil
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Coordenadora de conteúdo multimídia e redes sociais
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Oct 2021 - May 2023
Responsável por todo o conteúdo das redes sociais e materiais audiovisuais das marcas Money Times, Crypto Times e Agro Times. Planejamento estratégico das diferentes redes sociais de acordo com seus objetivos, metas e públicos. Coordenação do time de social media na produção dos conteúdos, aliando as estratégias do site, metas da empresa e de social com treinamento e desenvolvimento profissional. Desenvolvimento de novos produtos. Apresentadora e entrevistadora de programas da marca como o Turn Around, Panorama Money Times, Visão Macro e Minutos Money Times e Crypto Times. Todos produtos estratégicos para a marca desenvolvidos por mim. Desenvolvimento de parcerias e relacionamento com empresas. Show less
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CloudWalk, Inc.
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Brazil
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Information Technology & Services
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400 - 500 Employee
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Senior Communicaton Analyst
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Jun 2021 - Sep 2021
Strategy and relationship with influencers and special clients for communication; Responsible for monitoring and implementing communication strategies on CloudWalk's institutional networks; Responsible for institutional presence; Development of special projects. Strategy and relationship with influencers and special clients for communication; Responsible for monitoring and implementing communication strategies on CloudWalk's institutional networks; Responsible for institutional presence; Development of special projects.
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LM Ventures
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Brazil
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Communication and Marketing Analyst
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Aug 2019 - May 2021
· Handling all communication and marketing at LM Ventures, an innovation consulting firm. · Overseeing the production and supervision of all content, text, images/art and videos for the company’s online and offline channels. · Managing the company’s communication channels and innovation ecosystems, disseminating innovation programs, including social networks, emails, marketing emails and roadshows. · Involvement in the development of national and international intrapreneurship programs. · Coordinating and analyzing results of face-to-face and online events of hubs, supporting the team of collaborators in delivering results. · Contacting and selecting startups for innovation programs. · Providing customer service. Show less
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Louder Influencers
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Brazil
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Advertising Services
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1 - 100 Employee
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Oct 2018 - Aug 2019
· Responsible for influencer projects and programs, the company’s entire operations team, besides execution and delivery of results.· Measuring and analysis of the data and metrics/results of the programs, and also selecting influencers according to the aim and indicators of each campaign.· Financial management of campaigns and allocation of budget to actions, rewards and prize-giving for influencers.· Providing customer service.· Monitoring and implementing improvements for development of the platform to enhance the customer experience.· Creating, producing and coordinating events pertaining to projects. Show less
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Aug 2017 - Sep 2018
· Handling influencer relations;· Creating exclusive communities of influencers for campaigns.· Analyzing campaign metrics.· Monitoring content produced by influencers.· Involved in devising and running the platform’s most successful program, involving over 100 micro-influencers participating in many different events for the brand.· Managing campaign rewards.
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Sintonia Comunicação
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Brazil
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Advertising Services
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1 - 100 Employee
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Freelance Reporter
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Nov 2016 - Nov 2017
· Reporter for TV Graber news stories · Reporter for TV Graber news stories
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Reporter | Producer | Editor
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Jun 2016 - Aug 2017
· Youtube channel with news stories · Youtube channel with news stories
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RedeTV!
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Broadcast Media Production and Distribution
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500 - 600 Employee
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Journalism Intern
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Jul 2015 - Dec 2015
· Newsgathering; · Working with sources · Program production · Newsgathering; · Working with sources · Program production
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TV Gazeta
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Brazil
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Sep 2014 - Dec 2015
· Newsgathering;· Working with sources· Program production· Program reporting· Image editing· Program presentation
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Apr 2014 - Jul 2015
· Newsgathering;· Working with sources· Program production· Program reporting.
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Cinemark
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United States
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Entertainment Providers
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700 & Above Employee
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Estagiária
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Apr 2013 - Sep 2014
· Providing customer service · Clipping · Press releases · Press office. · Providing customer service · Clipping · Press releases · Press office.
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International Model
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Asia e Europa
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International Model
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Aug 2005 - Mar 2012
Model of campaigns, fashion editorials, tv commercials worldwide. Jobs in Italy, Singapore, China, Taiwan, Indonesia, Hong Kong, Thailand, South Korea... Model of campaigns, fashion editorials, tv commercials worldwide. Jobs in Italy, Singapore, China, Taiwan, Indonesia, Hong Kong, Thailand, South Korea...
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Education
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Fundação Armando Alvares Penteado
MBA em Mercado Financeiro e de Capitais FAAP | Empiricus, Mercado Financeiro -
Fundação Dom Cabral
Postgraduate Degree, Business Management -
Faculdade Cásper Líbero
Degree, Journalism