Paula Bonfatti

Senior Manager of Online Marketing at All Out
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Português Native or bilingual proficiency
  • Inglês Native or bilingual proficiency
  • Espanhol Full professional proficiency
  • Alemão Limited working proficiency
Skills

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Credentials

  • Elaboração e Gestão de Projetos Sociais
    PUC-SP | Pontifícia Universidade Católica de São Paulo
    Aug, 2016
    - Nov, 2024
  • Certificate in Labor Studies at CUNY Union Semester Program
    CUNY School of Professional Studies
    Dec, 2013
    - Nov, 2024

Experience

  • All Out
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Manager of Online Marketing
      • Jan 2022 - Present

      Lead the strategy and management of All Out's online marketing program in order to elevate the organization's campaign work, driving acquisition, engagement levels, and retention of supporters. Oversees the social media strategy and online advertising program.

    • Social Media Manager
      • Oct 2018 - Jan 2022

      Manage organic and paid social media, overseeing content creation, budget, targeting, testing, and results monitoring; Working with the campaigns team to generate creative social media content to elevate All Out campaigns.

  • UNICEF Brasil
    • Non-profit Organization Management
    • 100 - 200 Employee
    • U-Report Brasil Social Media Analyst
      • Jul 2017 - Oct 2018

      Bot design for the Facebook Messenger and WhatsApp of U-Report – a UNICEF Global program that allows young people to speak out on issues within their communities through DM. Social media management; Paid and organic content. Bot design for the Facebook Messenger and WhatsApp of U-Report – a UNICEF Global program that allows young people to speak out on issues within their communities through DM. Social media management; Paid and organic content.

  • Viração Educomunicação
    • Brazil
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Communications and Social Marketing Analyst
      • Dec 2016 - Oct 2018

      Inbound Marketing; Social Media management; Online fundraising; Website content management; Ad program rollouts for social media campaigns; Event management and coverage; Editorial projects management. Inbound Marketing; Social Media management; Online fundraising; Website content management; Ad program rollouts for social media campaigns; Event management and coverage; Editorial projects management.

  • Imagem da Vida
    • São Paulo e Região, Brasil
    • Freelance Communications Consultant
      • May 2016 - Dec 2016

      Social Media management; Website content management; Grant writing; Planning and execution of the General Meeting for Guarani-Kaiowá Children and Youth (Guarani-Kaiowá are an indigenous people of northwest Brazil, Paraguay and Argentina). Social Media management; Website content management; Grant writing; Planning and execution of the General Meeting for Guarani-Kaiowá Children and Youth (Guarani-Kaiowá are an indigenous people of northwest Brazil, Paraguay and Argentina).

  • The New York Academy of Medicine
    • United States
    • Research Services
    • 1 - 100 Employee
    • Research Assistant
      • Aug 2015 - May 2016

      Qualitative research; Coding and analysis of interviews through Nvivo Software; Report writing. Qualitative research; Coding and analysis of interviews through Nvivo Software; Report writing.

  • Urban Upbound
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Research Assistant
      • Jun 2015 - Sep 2015

      Qualitative and quantitative research for the Healthy Aging in Far Rockaway research; Report writing; Relationship with funders and community. Qualitative and quantitative research for the Healthy Aging in Far Rockaway research; Report writing; Relationship with funders and community.

  • CIR/SEIU (Committee of Interns and Residents)
    • Nova York
    • Marketing and Communications Intern
      • Aug 2013 - Jan 2014

      Social Media management and content; Website content assistance; Event coverage; Healthy Bronx Initiative promotion materials. Social Media management and content; Website content assistance; Event coverage; Healthy Bronx Initiative promotion materials.

  • AIESEC
    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Volunteer | Vice-President
      • Jun 2010 - Dec 2012

      Operation and strategic planning for AIESEC’s volunteer incoming exchange programs; Nonprofit relationship; International volunteers management; Grant writing; Fundraising; Training of 33 national offices around Brazil in fundraising and social project management.

    • Volunteer at Kuleana
      • Dec 2011 - Mar 2012

      Fundraising; English and Social Studies teaching at the primary school Kilele Junior School; Planning and execution of a Training the Trainers program for teachers; Team management.

Education

  • The Graduate Center, City University of New York
    Master's degree, Urban Studies and Public Policy
    2014 - 2016
  • Universidade Federal de Juiz de Fora
    Bachelor's degree, Social Communications
    2010 - 2014
  • Pontifícia Universidade Católica de São Paulo
    Especialização, Elaboração e Gestão de Projetos Sociais
    2016 - 2016
  • Escola de Inovação Coletiva
    Jornalismo Colaborativo e Mídia Independente
    2017 - 2017

Community

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