Paula Aguado Fernández

Marketing Data Analyst at AuraQuantic
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Location
Spain, ES

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Data Analyst
      • Jun 2023 - Present
    • Netherlands
    • Advertising Services
    • 700 & Above Employee
    • Senior Social Data Analyst
      • Oct 2022 - Mar 2023

      Client: Lionsgate+ (Brazil, Spain and Latam market) - Monitoring tools (Brandwatch, Emplifi, Welovroi) - Brand and market analysis - Performance report ad hoc of different titles - Monthly reports and presentation - Database/Google Sheets Client: Lionsgate+ (Brazil, Spain and Latam market) - Monitoring tools (Brandwatch, Emplifi, Welovroi) - Brand and market analysis - Performance report ad hoc of different titles - Monthly reports and presentation - Database/Google Sheets

    • United States
    • Advertising Services
    • 700 & Above Employee
    • (Freelance) Data Analyst and Social Media consultant.
      • Jan 2019 - Jul 2022

      Freelance remote consultant from Scotland to Ogilvy & Mather Spain - Dashboard configuration and monitoring with all market monitoring tools (Brandwatch, Meltwater, Graphex, Séntisis…). - Brand and Benchmark reports. Campaign performance, reputation and sentiment, valuation of new products and services. - Active part in the launch and positioning of Coca Cola Signature in Spain and UK. - Training of consultants. - Weekly and monthly reports presentation. Clients: Massimo Dutti, CocaCola Spain & UK, Cruzcampo, Papa Johns, Suchard, Sun & Vegs, Heineken, Martini, La Once, Desperados Show less

    • United States
    • Real Estate
    • volunteering
      • Sep 2018 - Jan 2019

      - Voluntary work through “Workaway” platform. - Marketing related volunteering, social networks and digitalization of small businesses (bed and breakfast, shops and hotels), as well as decoration and rearrangement of rooms around Scotland. - Voluntary work through “Workaway” platform. - Marketing related volunteering, social networks and digitalization of small businesses (bed and breakfast, shops and hotels), as well as decoration and rearrangement of rooms around Scotland.

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Big Data Analyst and Social Media Consultant - Spain
      • Mar 2016 - Jul 2018

      - Teamwork - Work with demanding deadlines - Knowledge of artificial intelligence, chatbots and social media understanding. - Trends Report - Real-time analysis and consulting for television programs such as "Big Brother" (Mediaset). - Generation of Leads and impact through Twitter Ads. - Set up new business - Conferences, blog articles, workshops - Clients: Cruzcampo, Nike, Adidas, Fnac, Heineken, Mapfre, Iberdrola, Grupo Planeta, Book Fair, Zara, Desigual, Mediaset Spain, Salvados, SantaLucía, AECC, ACCIONA, ICEX, Vodafone, CEPSA, EF Show less

    • Spain
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Social Media/online marketing manager
      • Aug 2015 - Mar 2016

      - Online Strategy of different networks and social channels of Mediaset and external companies such as Carrefour Spain. - Online coverage of TV programs in real time - Guest interviews - Online customer service through all Carrefour Spain platforms. Attention issues and complaints and conflict resolution. - Online Strategy of different networks and social channels of Mediaset and external companies such as Carrefour Spain. - Online coverage of TV programs in real time - Guest interviews - Online customer service through all Carrefour Spain platforms. Attention issues and complaints and conflict resolution.

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media/ Online Marketing Manager
      • Aug 2015 - Mar 2016

      - Management of the online and offline strategy of companies in the “Social care” and senior citizens market. - Knowledge of companies in the socio-sanitary field. - Small and medium enterprises in full expansion. - Signage, image, photography, analytical reports, campaigns, live events. - Fidelity, branding, blogging, interviews and articles. - Clients: Adiper, Gerosol, Mis Mayores - Management of the online and offline strategy of companies in the “Social care” and senior citizens market. - Knowledge of companies in the socio-sanitary field. - Small and medium enterprises in full expansion. - Signage, image, photography, analytical reports, campaigns, live events. - Fidelity, branding, blogging, interviews and articles. - Clients: Adiper, Gerosol, Mis Mayores

    • Colaboración en e-book : "​ 100 Consejos de 100 expertos en Marketing Online"
      • Jun 2015 - Jul 2015

      Un placer y un auténtico honor poder aportar mi opinión en este necesario e-book sobre Marketing Digital y Social Media. http://bit.ly/1LDBzlr Un placer y un auténtico honor poder aportar mi opinión en este necesario e-book sobre Marketing Digital y Social Media. http://bit.ly/1LDBzlr

    • Spain
    • Financial Services
    • 1 - 100 Employee
    • Online Marketing Manager
      • Apr 2015 - Jul 2015

      - Responsible for the Life Income Investment Communication Department. - Work of Community Manager, Social Media, Mailing, press releases, event organization, logo design and attracting investors. - Knowledge of the real estate market. - Responsible for the Life Income Investment Communication Department. - Work of Community Manager, Social Media, Mailing, press releases, event organization, logo design and attracting investors. - Knowledge of the real estate market.

    • Founder/Director - Editor
      • May 2012 - Jun 2015

      - The Last Story digital newspaper: http://www.thelaststory.net/ Created during my University period through HTML language to continue training and create a publishing space for any journalism student in spanish. - The Last Story digital newspaper: http://www.thelaststory.net/ Created during my University period through HTML language to continue training and create a publishing space for any journalism student in spanish.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager, Social media & Content
      • Oct 2014 - Apr 2015

      - Management and dynamization of Social Media Channels - Trending topics management on Twitter - Digital marketing actions. Banner creation. - Clients: Tous, ASOS, Disney Spain, El Corte Inglés. - Management and dynamization of Social Media Channels - Trending topics management on Twitter - Digital marketing actions. Banner creation. - Clients: Tous, ASOS, Disney Spain, El Corte Inglés.

    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communication fellow
      • Apr 2014 - Jul 2014

      - Mailing, press releases, press releases, institutional photography, event organization, web analytics, quality control, database and streaming broadcasting. - Knowledge and understanding of the importance of technology applied to people with some type of disability. - Mailing, press releases, press releases, institutional photography, event organization, web analytics, quality control, database and streaming broadcasting. - Knowledge and understanding of the importance of technology applied to people with some type of disability.

    • Canada
    • Book and Periodical Publishing
    • Freelance Senior Copywriter
      • Feb 2011 - May 2014
    • Spain
    • Media Production
    • 400 - 500 Employee
    • Institutional Photography
      • 2014 - 2014
    • Spain
    • Higher Education
    • 700 & Above Employee
      • Mar 2012 - May 2013

      • Oct 2011 - Feb 2012

Education

  • Universidad Complutense de Madrid
    BA in Journalism .University of Madrid (Spain)
    2009 - 2014
  • Universidad Nacional de Educación a Distancia - U.N.E.D.
    HNC “Technological competences for Community Managers” - UNED Foundation (Spain), Marketing internacional, social media
    2015 - 2015
  • Fundación Reiki
    Reiki Master, terapia alternativa
    2013 - 2015
  • Centro Formativo Paumar
    Advanced course of Community Manager and Online Marketing, Online marketing
    2013 - 2013
  • Fotocasión
    Introductory course to digital photography, Fotografía
    2010 - 2010
  • Rebeca Saray
    Workshop de fotografía, Fotografía moda y fantasía
    2015 -

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