Paula Aguado Fernández
Marketing Data Analyst at AuraQuantic- Claim this Profile
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Bio
Experience
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AuraQuantic
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United States
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Software Development
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1 - 100 Employee
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Marketing Data Analyst
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Jun 2023 - Present
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Media.Monks
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Netherlands
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Advertising Services
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700 & Above Employee
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Senior Social Data Analyst
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Oct 2022 - Mar 2023
Client: Lionsgate+ (Brazil, Spain and Latam market) - Monitoring tools (Brandwatch, Emplifi, Welovroi) - Brand and market analysis - Performance report ad hoc of different titles - Monthly reports and presentation - Database/Google Sheets Client: Lionsgate+ (Brazil, Spain and Latam market) - Monitoring tools (Brandwatch, Emplifi, Welovroi) - Brand and market analysis - Performance report ad hoc of different titles - Monthly reports and presentation - Database/Google Sheets
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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(Freelance) Data Analyst and Social Media consultant.
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Jan 2019 - Jul 2022
Freelance remote consultant from Scotland to Ogilvy & Mather Spain - Dashboard configuration and monitoring with all market monitoring tools (Brandwatch, Meltwater, Graphex, Séntisis…). - Brand and Benchmark reports. Campaign performance, reputation and sentiment, valuation of new products and services. - Active part in the launch and positioning of Coca Cola Signature in Spain and UK. - Training of consultants. - Weekly and monthly reports presentation. Clients: Massimo Dutti, CocaCola Spain & UK, Cruzcampo, Papa Johns, Suchard, Sun & Vegs, Heineken, Martini, La Once, Desperados Show less
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Workaway
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Travel Arrangements
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1 - 100 Employee
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volunteering
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Sep 2018 - Jan 2019
- Voluntary work through “Workaway” platform. - Marketing related volunteering, social networks and digitalization of small businesses (bed and breakfast, shops and hotels), as well as decoration and rearrangement of rooms around Scotland. - Voluntary work through “Workaway” platform. - Marketing related volunteering, social networks and digitalization of small businesses (bed and breakfast, shops and hotels), as well as decoration and rearrangement of rooms around Scotland.
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Séntisis
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Spain
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Software Development
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1 - 100 Employee
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Big Data Analyst and Social Media Consultant - Spain
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Mar 2016 - Jul 2018
- Teamwork - Work with demanding deadlines - Knowledge of artificial intelligence, chatbots and social media understanding. - Trends Report - Real-time analysis and consulting for television programs such as "Big Brother" (Mediaset). - Generation of Leads and impact through Twitter Ads. - Set up new business - Conferences, blog articles, workshops - Clients: Cruzcampo, Nike, Adidas, Fnac, Heineken, Mapfre, Iberdrola, Grupo Planeta, Book Fair, Zara, Desigual, Mediaset Spain, Salvados, SantaLucía, AECC, ACCIONA, ICEX, Vodafone, CEPSA, EF Show less
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Mediaset España
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Spain
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Broadcast Media Production and Distribution
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700 & Above Employee
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Social Media/online marketing manager
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Aug 2015 - Mar 2016
- Online Strategy of different networks and social channels of Mediaset and external companies such as Carrefour Spain. - Online coverage of TV programs in real time - Guest interviews - Online customer service through all Carrefour Spain platforms. Attention issues and complaints and conflict resolution. - Online Strategy of different networks and social channels of Mediaset and external companies such as Carrefour Spain. - Online coverage of TV programs in real time - Guest interviews - Online customer service through all Carrefour Spain platforms. Attention issues and complaints and conflict resolution.
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Ibesco Social Care
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Madrid, Comunidad de Madrid, España
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Social Media/ Online Marketing Manager
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Aug 2015 - Mar 2016
- Management of the online and offline strategy of companies in the “Social care” and senior citizens market. - Knowledge of companies in the socio-sanitary field. - Small and medium enterprises in full expansion. - Signage, image, photography, analytical reports, campaigns, live events. - Fidelity, branding, blogging, interviews and articles. - Clients: Adiper, Gerosol, Mis Mayores - Management of the online and offline strategy of companies in the “Social care” and senior citizens market. - Knowledge of companies in the socio-sanitary field. - Small and medium enterprises in full expansion. - Signage, image, photography, analytical reports, campaigns, live events. - Fidelity, branding, blogging, interviews and articles. - Clients: Adiper, Gerosol, Mis Mayores
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Websa100 // SEOptimer.com
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Hong Kong
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Technology, Information and Internet
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1 - 100 Employee
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Colaboración en e-book : " 100 Consejos de 100 expertos en Marketing Online"
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Jun 2015 - Jul 2015
Un placer y un auténtico honor poder aportar mi opinión en este necesario e-book sobre Marketing Digital y Social Media. http://bit.ly/1LDBzlr Un placer y un auténtico honor poder aportar mi opinión en este necesario e-book sobre Marketing Digital y Social Media. http://bit.ly/1LDBzlr
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GRUPO RETIRO-GRUPO RENTA VITALICIA MAYORES
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Spain
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Financial Services
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1 - 100 Employee
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Online Marketing Manager
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Apr 2015 - Jul 2015
- Responsible for the Life Income Investment Communication Department. - Work of Community Manager, Social Media, Mailing, press releases, event organization, logo design and attracting investors. - Knowledge of the real estate market. - Responsible for the Life Income Investment Communication Department. - Work of Community Manager, Social Media, Mailing, press releases, event organization, logo design and attracting investors. - Knowledge of the real estate market.
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the last story digital
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Madrid
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Founder/Director - Editor
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May 2012 - Jun 2015
- The Last Story digital newspaper: http://www.thelaststory.net/ Created during my University period through HTML language to continue training and create a publishing space for any journalism student in spanish. - The Last Story digital newspaper: http://www.thelaststory.net/ Created during my University period through HTML language to continue training and create a publishing space for any journalism student in spanish.
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advanzis
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Spain
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Advertising Services
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1 - 100 Employee
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Community Manager, Social media & Content
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Oct 2014 - Apr 2015
- Management and dynamization of Social Media Channels - Trending topics management on Twitter - Digital marketing actions. Banner creation. - Clients: Tous, ASOS, Disney Spain, El Corte Inglés. - Management and dynamization of Social Media Channels - Trending topics management on Twitter - Digital marketing actions. Banner creation. - Clients: Tous, ASOS, Disney Spain, El Corte Inglés.
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CENTAC
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Non-profit Organization Management
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1 - 100 Employee
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Communication fellow
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Apr 2014 - Jul 2014
- Mailing, press releases, press releases, institutional photography, event organization, web analytics, quality control, database and streaming broadcasting. - Knowledge and understanding of the importance of technology applied to people with some type of disability. - Mailing, press releases, press releases, institutional photography, event organization, web analytics, quality control, database and streaming broadcasting. - Knowledge and understanding of the importance of technology applied to people with some type of disability.
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Suite101
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Canada
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Senior Copywriter
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Feb 2011 - May 2014
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Europa Press
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Spain
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Media Production
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400 - 500 Employee
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Institutional Photography
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2014 - 2014
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Universidad Complutense de Madrid
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Spain
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Higher Education
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700 & Above Employee
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Mar 2012 - May 2013
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Oct 2011 - Feb 2012
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Education
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Universidad Complutense de Madrid
BA in Journalism .University of Madrid (Spain) -
Universidad Nacional de Educación a Distancia - U.N.E.D.
HNC “Technological competences for Community Managers” - UNED Foundation (Spain), Marketing internacional, social media -
Fundación Reiki
Reiki Master, terapia alternativa -
Centro Formativo Paumar
Advanced course of Community Manager and Online Marketing, Online marketing -
Fotocasión
Introductory course to digital photography, Fotografía -
Rebeca Saray
Workshop de fotografía, Fotografía moda y fantasía