Experience

Vectorial

• Colombia
• Advertising Services
• 1 - 100 Employee

• Trafficker

  • Mar 2022 - Present

  📍Worked with 6 brands from different sectors. 📍Planned and managed online advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Youtube Ads, and Google Ads. 📍Analyzed campaigns on Google Analytics. 📍Optimized online advertising strategies according to the objectives of each brand. 📍Analyzed data and metrics from online advertising campaigns to identify optimization opportunities and improvements. 📍Generated reports and presentations to communicate the campaign's performance to clients. Achievements: 🔸Executed an advertising campaign aimed at potential clients, achieving a 15% increase in enrollment rates at Icesi University. 🔸Developed and executed an online advertising campaign, reducing the cost per acquisition by 20% in one month. Show less



Carvajal Tecnología y Servicios

• Colombia
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Graphic Designer

  • Dec 2020 - Present

  📍Led creative processes, from conceptualization to final project delivery. 📍Creation and development of digital and audiovisual creative concepts for different clients, internal communication and email marketing. 📍Led creative processes, from conceptualization to final project delivery. 📍Creation and development of digital and audiovisual creative concepts for different clients, internal communication and email marketing.



HERPO - Grupo Mayorista S.A

• Colombia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Coordinator

  • Dec 2020 - Oct 2021

  📍Managed the company's online and offline presence, including websites, social media, email, and physical points of sale. 📍Created, managed, and optimized advertising campaigns on Facebook Ads, Google Ads, email marketing, and text messages. 📍Analyzed digital media metrics to evaluate campaign performance and adjust the strategy as needed. 📍Generated reports and presentations to communicate performance to management and marketing teams. 📍Planned and executed photo shoots for digital campaigns, trade marketing, visual merchandising, and ecommerce. 📍Coordinated the creative team and supervised the work of graphic designers. Show less



Autónomo

• Analista de diseño

  • Feb 2020 - Dec 2020



NeuroMark - Agencia Digital

• Colombia
• Advertising Services
• 1 - 100 Employee

• Planner Digital

  • May 2019 - Feb 2020

  In charge of developing digital strategies for different brands according to the objectives of each one, market and competition analysis, identifying consumer needs and behaviors. Design of graphic pieces and grids with copy for RRSS, interaction and creation of virtual communities. Activation of digital campaigns, budget management and supervision of the same Facebook Ads, Instagram Ads and Google Ads and monitoring reports. In charge of developing digital strategies for different brands according to the objectives of each one, market and competition analysis, identifying consumer needs and behaviors. Design of graphic pieces and grids with copy for RRSS, interaction and creation of virtual communities. Activation of digital campaigns, budget management and supervision of the same Facebook Ads, Instagram Ads and Google Ads and monitoring reports.



GRUPO SAMANT S.A.S

• Colombia
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Dec 2018 - May 2019

  Design of graphic pieces for the different brands, elaboration of a strategic plan and creative concepts according to their needs, management of social networks, support in the realization of conversion guidelines, digital branding and web design. Design of graphic pieces for the different brands, elaboration of a strategic plan and creative concepts according to their needs, management of social networks, support in the realization of conversion guidelines, digital branding and web design.



UNIVERSAL FOTOGRAFICA

• 1 - 100 Employee

• Diseñador gráfico

  • Jun 2018 - Dec 2018

  Realization of graphic pieces according to the needs of the company. Execution of BTL strategy to generate positioning and brand recognition with the Photo Impress brand in the south branch of Valle del Lili. Realization of graphic pieces according to the needs of the company. Execution of BTL strategy to generate positioning and brand recognition with the Photo Impress brand in the south branch of Valle del Lili.



La Corinta, escuela de creatividad.

• Colombia
• Professional Training and Coaching

• Diseñador gráfico

  • Jan 2018 - Jun 2018

  Design of graphic pieces for the different brands, elaboration of a strategic plan according to their needs, network management and realization of conversion guidelines, Google Ads, digital branding and web design. Design of graphic pieces for the different brands, elaboration of a strategic plan according to their needs, network management and realization of conversion guidelines, Google Ads, digital branding and web design.