Paula Kiernan
Product Marketing Manager at Entravision Digital- Claim this Profile
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English Professional working proficiency
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Portuguese Professional working proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Experience
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Entravision Mobile Growth Solutions
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Spain
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Advertising Services
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100 - 200 Employee
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Product Marketing Manager
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Mar 2020 - Present
- Reporting directly to CMO, 4 direct reports- Responsible for all product collaterals, developing messaging, positioning, and go-to-market strategies- Responsible for Marketing Product Launches for media BUs- Responsible for global Marketing Demand Generation initiatives - Responsible for Thought Leadership Content creation and distribution- In charge of global Stakeholder alliances and PR- Coordinate marketing daily operations - Reporting directly to CMO, 4 direct reports- Responsible for all product collaterals, developing messaging, positioning, and go-to-market strategies- Responsible for Marketing Product Launches for media BUs- Responsible for global Marketing Demand Generation initiatives - Responsible for Thought Leadership Content creation and distribution- In charge of global Stakeholder alliances and PR- Coordinate marketing daily operations
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Wolox, part of Accenture
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Head Of Marketing
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Mar 2016 - Dec 2019
- Four direct reports.- Manage brand positioning and visual identity. Lead the rebranding process for Wolox as a global tech company, selected design agency, and coordinated all activities. - Planned and executed regional digital strategy driving +400% growth in the first semester.- Aligning B2B company’s value proposition with sales teams and developing sales collaterals and other support materials for different stages of the sales funnel.- Planned, developed, and implemented PR strategy driving +250% YoY media appearances growth
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Google
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United States
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Software Development
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700 & Above Employee
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Marketing Specialist
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Feb 2014 - Dec 2015
• Planned and executed the editorial strategy for Think with Google Latin America. Worked closely with local teams across Latin America to produce content pieces for major markets within the region.• Built performance reports and followed weekly OKRs. • Worked with localization team to ensure the quality of the translations for the global pieces. • Planned and executed the regional communication strategy by implementing ad campaigns on search and GDN; launching the regional monthly newsletter and social channels, driving +650 YoY traffic growth.• Carried out the re-launch of the site in April 2015• Led the rolling out of YouTube Recognition Program in Argentina• Organized 5 Think Events in Argentina and Peru for CEOs, CMOs and marketing leaders from top companies and agencies
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Marketing Internship - Young Professional Program
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Aug 2013 - Dec 2013
• In charge of devolopment and management of in-store marketing plans and strategies. • In charge of devolopment and management of in-store marketing plans and strategies.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Corporate Sales Coordinator and Account Manager
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Mar 2012 - Jun 2013
• Project Managing.• Managing accounts and their follow up, as well as generating new accounts.• Leading a team of four people in order to achieve the quarterly set objectives in the Corporate Sales department. As well as organizing meetings, following up and tracking of team members, planning, sale meetings, training of team members.
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Event Planner
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Jun 2012 - Dec 2012
• General Coordinator of the 1st Sustainable Leadership realized the 21th of November at Borges Cultural Center.• In charge of a team of 9 people and we handled to get new sponsorships and great speakers, between them the Ambassador of Switzerland in Argentina, Johanes Matyassy.
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Social Development Internship
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Dec 2012 - Mar 2013
• Develop and present workshops and dynamic lessons about different types of Arts and Sports to the children and teenagers at the NGO. • Present creative and dynamic workshops to teach Spanish.• Learning Points:- Brazilian culture.- Develop teaching and presentation skills.- Experience using Arts and Sports as a tool to create a positive impact. - Work in a multicultural team. • Develop and present workshops and dynamic lessons about different types of Arts and Sports to the children and teenagers at the NGO. • Present creative and dynamic workshops to teach Spanish.• Learning Points:- Brazilian culture.- Develop teaching and presentation skills.- Experience using Arts and Sports as a tool to create a positive impact. - Work in a multicultural team.
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Education
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IAE Business School
Creative Lab -
Escuela de Administración y Negocios en San Andrés
Performance Marketing -
IAE Business School
Strategic Marketing -
Hyper Island
Innovation Master Class -
Universidad de Buenos Aires
Bachelor of Arts (B.A.), Communication -
Escuela Superior de Comercio Carlos Pellegrini
Perito Mercantil, Ciencias Económicas