Paula Molinero Hernando
Marketing Manager at Expense Reduction Analysts - Europe- Claim this Profile
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Francés Professional working proficiency
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Euskera -
Topline Score
Bio
Experience
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Expense Reduction Analysts – EMEA
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United Kingdom
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Business Consulting and Services
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300 - 400 Employee
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Marketing Manager
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Jan 2019 - Present
-Marcom local strategy and activities management: corporate materials (flyers, brochures, presentations, whitepapers...), events, social media & website, campaigns, internal comms, partnerships, sponsorships, third party memberships, PR, ROI and reporting -Marcom local strategy and activities management: corporate materials (flyers, brochures, presentations, whitepapers...), events, social media & website, campaigns, internal comms, partnerships, sponsorships, third party memberships, PR, ROI and reporting
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PENTEO
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Spain
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing and Communications Manager (GBD Group)
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2017 - 2018
- Corporate Marcom projects (offline&online): branding, presentations, merchandising, direct marketing and product campaigns, brochures, flyers, Social Media and websites (blog&web) - CRM - PR & Media - Events - Corporate Marcom projects (offline&online): branding, presentations, merchandising, direct marketing and product campaigns, brochures, flyers, Social Media and websites (blog&web) - CRM - PR & Media - Events
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Grass Roots
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United Kingdom
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Financial Services
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200 - 300 Employee
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Marketing and Internal Communications Manager
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Aug 2009 - Jul 2017
- Corporate Marcom activities (offline&online): branding, merchandising, direct marketing campaigns (multiple sectors), Social Media and websites (blog&web) - Client programmes and New Business (offline & online): creation, development and management of incentives/events/measurement/promotions &learning projects - SEO&SEM - CRM - Corporate Social Responsibility (CSR) - PR & Media - Events - Internal communication within the company at Spain. B2B &B2C experience (Channel- Retail, Employees and Consumer audience) Incentives, Events, Learning, Customer Experience, Marketing, Promotions Customer Experience, Engagement, Internal Comms
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Zed
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Telecommunications
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100 - 200 Employee
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International Account Executive
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Nov 2008 - Jul 2009
- Development, management and follow up of advertising campaigns for several countries (Spain, Portugal, Mexico and Asia Pacific) - Competitive reviews - Research: qualitative and quantitative - Development, management and follow up of advertising campaigns for several countries (Spain, Portugal, Mexico and Asia Pacific) - Competitive reviews - Research: qualitative and quantitative
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Executive
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Apr 2006 - Nov 2008
- Development, management and follow up of advertising campaigns for Cuétara, Visa Europe, General Mills and Centro Comercial La Maquinista. - Competitive reviews - Research: qualitative and quantitative - New business - Development, management and follow up of advertising campaigns for Cuétara, Visa Europe, General Mills and Centro Comercial La Maquinista. - Competitive reviews - Research: qualitative and quantitative - New business
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Brooklyn Children's Museum
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Marketing & PR assistant
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2005 - 2005
Collaboration in newsletters, press releases and clipping of PR activity Collaboration in newsletters, press releases and clipping of PR activity
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HITN TV
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Nueva York y alrededores, Estados Unidos
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Marketing assistant
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2005 - 2005
Collaboration in competitive reviews, marketing and PR plans for TV programmes. Collaboration in competitive reviews, marketing and PR plans for TV programmes.
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Education
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IEBS
Postgrado Marketing Digital y Community Management, Marketing -
Universidad Politécnica de Madrid
MBA INTERNACIONAL, Comercio Internacional -
Universidad Nebrija
Licenciada, Publicidad y Relaciones Públicas con Diploma en Especialización Internacional -
City University of New York-Hunter College
Advertising&Public Relations