Experience

Rhino Carbon Fiber

• United States
• Construction
• 1 - 100 Employee

• Assistant Marketing Manager

  • May 2019 - Present



M-D Canada

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Sales & Marketing Coordinator, Professional Distribution

  • Jun 2017 - May 2019

  - Managed promotion and execution of commercial and retail flooring trade shows and PROVA training events across Canada and the US- Planned and executed the development schedule of new products from ideas to launch; includes preliminary competitor and product research, product decision meetings, following up on timelines with engineering and production, packaging artwork, social media promotion, sales material and internal and external communications- Provided marketing support to the Canadian and US sales teams through literature and sample updates and fulfillment- Managed customer promotions and communications



Endo Networks Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Program Manager

  • May 2016 - Jan 2017

  - Launched and managed intercept sales and experiential programs and events across Canada and the US for Harley Davidson, US Bank, Tim Hortons, CIBC and other clients; responsible for all aspects including venue selection, staff, software development, training, staging, achieving program targets and client communication- Managed revenue delivery and budget spend, including daily optimization and providing real time targeting recommendations- Advised clients through analytics and dashboards (ex. daily data and insights reporting) - Executed complex work streams with internal departments to optimize marketing objectives for clients and consulted on advertising solutions and integrations- Consistently delivered improved month over month performance on all programs



Waterstone Human Capital

• Canada
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing and Communications Associate

  • May 2015 - Apr 2016

  - Key support role for Canada’s 10 Most Admired Corporate Cultures™ and Canada’s Most Admired CEO™ awards programs; managed all program communications, procedures and sales - Managed corporate events (Canada's Most Admired National Vote, Canada's Most Admired Corporate Culture Summits in Toronto and Vancouver, Canada's Most Admired Summit and Awards Gala and other events across Canada) including all relative print and digital media- Created and executed marketing and communication plans providing reports regularly- Designed, developed and managed the Waterstone Culture Dashboard™ survey, report and company websites (SEO)- Provided administrative and coordination support to the firm’s other marketing communication initiatives, including external communication efforts- Graphic design (e.g. advertisements, presentation folders, e-newsletters, reports, event agendas and menus, banners etc.)



N2 Ingredients Inc. / Canbrands Specialty Foods Inc. / PaneRiso Foods

• Marketing & I.T. Coordinator

  • Nov 2012 - Feb 2015

  Marketing and Communications: - Developed, coordinated and executed marketing campaigns - Built and managed corporate websites and social media presence (SEO)- Developed targeted ad campaigns using Google AdWords- Represented the company in online interviews - Wrote and published online press releases- Designed, drafted and published monthly newsletters- Photography and videography for product listings and promotion- Monitored performance of all campaigns to track advertising expenditures and improve results Design: - Trade show displays- Advertisements- Sell sheets- Presentation/handout materials - Websites- Business cards- Cloth/vinyl banners- Street/building signsPackaging:- Re-design of an existing retail product line- Thorough knowledge of Canadian and US packaging regulations for retail and commercial packaging, colour codes for print plates and process- Strong knowledge of packaging die lines, die line creation and manipulation- Created checklists to promote accuracy and compliance with R&D and Quality Assurance guidelines Trade Shows: - Organized trade show participation- Represented the company at trade shows in Canada and the US; obtained leads which translated into sales and developed relations with media and industry professionalsI.T. Management: - Network, server, e-mail, websites, hosting, backups (onsite NAS/offsite storage), VPNs, remote desktops, internet connections, antivirus, data recovery, hardware/software, providing cost analysis and recommendations, purchasing infrastructure (laptops, desktops, monitors), full installation and configuration of new computers (software, drives, printers, e-mail), user name and password management, document management, shared drive organization and management and general troubleshooting



Direct Energy

• United States
• Utilities
• 700 & Above Employee

• Residential Sales Team Leader and Marketing Consultant

  • 2008 - 2010

  - Recognized as the top sales performer in 2009 and 2010- Trained and recruited new employees- Prepared project plans that outlined expected tasks and activities- Researched and provided information on technical and market trends- Provided consulting on options, risks, costs vs. benefits, impacts on other business processes- Created presentations and conducted point of contact sales - Recognized as the top sales performer in 2009 and 2010- Trained and recruited new employees- Prepared project plans that outlined expected tasks and activities- Researched and provided information on technical and market trends- Provided consulting on options, risks, costs vs. benefits, impacts on other business processes- Created presentations and conducted point of contact sales