Experience

The Playhouse

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Head Of Development

  • Mar 2022 - Present



Heart of the Home Kitchen Company

• Derry City, Northern Ireland, United Kingdom

• Business Development Manager

  • Jan 2017 - Present



Enagh Youth Forum

• Londonderry

• Fundraising Consultant

  • Oct 2016 - Mar 2022

  Responsible for driving the Fundraising Strategy for Enagh Youth Forum. I am responsible for leading the fundraising/marketing for the business and for driving Fundraising forward as well as strengthening our brand profile and developing content strategy to optimise our digital channels. Responsible for driving the Fundraising Strategy for Enagh Youth Forum. I am responsible for leading the fundraising/marketing for the business and for driving Fundraising forward as well as strengthening our brand profile and developing content strategy to optimise our digital channels.



PJC Builders

• Derry City, Northern Ireland, United Kingdom

• Business Development Manager

  • Feb 2017 - Dec 2021



The Quirky Raven Coffee Co.

• Ireland
• Food and Beverage Services

• Marketing Director/Owner/Partner

  • Aug 2018 - Aug 2019

  Driving the Marketing Strategy for The Quirky Raven Coffee Company. Responsible for leading the marketing for the business and for driving marketing campaigns forward as well as strengthening our brand profile and developing content strategy to optimise our digital channels. Driving the Marketing Strategy for The Quirky Raven Coffee Company. Responsible for leading the marketing for the business and for driving marketing campaigns forward as well as strengthening our brand profile and developing content strategy to optimise our digital channels.



Macmillan Cancer Support

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Head of Regional Fundraising - Scotland & Northern Ireland

  • Sep 2009 - Sep 2016

  I managed a team of 20 fundraisers responsible for raising £11m+ annually from major donors, individual donors, regional fundraising, corporate fundraising, events, challenge events, appeal fundraising, committees, volunteers, groups and associations activities ranging from online and off line cash appeals, high value donor events, sponsored challenges, direct marketing campaigns, trust and foundations and legacy marketing.I successfully broadened the fundraising mix increasing the overall return from each income stream. I introduced a Regional Fundraising Strategy involving the team to help raise profile and unrestricted income. The four key principles which drove our work;Ask More - by acquiring new supporters and multiple donations from existing onesMake it easy and rewarding to support - by creating supporter journeys which offer a great customer experience and cover all our productsWork as one team around the supporter - by working collaboratively with colleagues across Macmillan so our brand works harder for both fundraising and servicesUse data and performance to drive performance - by honing skills and utilising knowledgeI improved the online and offline donor communications. I successfully introduced face-to-face donor acquisition to help raise profile and unrestricted income for the longer term. I developed management tools to boost the project pipeline, monitor programme funding and strengthen restricted income. This helped improve our cost income ratio.. I worked closely with team to deliver our mission statement - We are a sector leading, national, fundraising sales force who uses the impact of brilliant face to face relationships to maximise income and provide an amazing supporter experienceI have made a major impact and have delivered significant growth. I have a positive attitude, I am creative, tenacious and driven. I thrive on new challenges. Show less

• Area Fundraising Manger

  • Nov 1999 - Sep 2009

  Macmillan Cancer Support, UK Management of the Northern Ireland Fundraising Office. I was responsible for four staff (four direct reports) and for the delivery of an annual fundraising income target in excess of £1.8 million. I had total responsibility for the fundraising portfolio for the area, including: national and local events, volunteer fundraising, committees, corporate activity, groups & associations, legacy promotion, challenges, local media work and I support the trust and major gifts departments. Achievements Strategy and Planning: Devised and implemented the NI Strategic Fundraising Plan from 2000-2008. Entailed reviewing our product-portfolio, our market attractiveness, position in the marketplace and adapting our strategy accordingly in the short and long term to meet the needs of our key supporters Budgets and Targets: Developed, created and implemented the NI fundraising targets and budgets. In nine years the fundraising team with my leadership has exceeded annual targets. In 2008 I led the team to increase the annual target by £200,000. Growth has been exceeded. I worked with team to have achieved budget by over £250,000 Manage Performance. Recruited NI Fundraising team. Working with FRM’s to develop a strategy, action plans and set targets. Monthly meetings regularly to evaluate, monitor and adapt to market forces. I provide leadership, strategic vision, motivation, enthusiasm, coaching and support to all of the team Fundraising: As AFM in NI I have fundraised in every area. I have achieved all targets annually for the last nine years. I have successfully planned, launched, marketed, managed and completed three major appeals and two more are ongoing. I have gained valuable experience of working in the field in all areas of our product portfolio. In this period I have recruited, managed and supported fourteen fundraising committees/support groups. I have devised, led and managed our volunteer strategy. Show less



Southern Area Hospice Services

• Non-profit Organizations
• 1 - 100 Employee

• Fundraising Manager

  • Jan 1994 - Oct 1999

  Developed and managed the fundraising strategy/plan in all aspects of fundraising Achievements In 6 years increased fundraising base target from £300,000 - £1.1million Recruited 10 local committees and support groups, raising in excess of £400,000. Recruited, trained and coached key volunteers to organize fundraising events Lead key events such treks (Nepal & India), walks, abseils, bungee jumps Targeted key corporate’s and trusts with major success. Managed these relationships. Developed and delivered marketing and communication plans. Line manager of Community Fundraiser and Fundraising Assistant. Show less



Northern Ireland Hospice

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Community Fundraising

  • Sep 1992 - Dec 1993

  Supported Fundraising Manager in events department. Involved in Hospice walk that raised £300,000. Supported corporate partnerships and committees and volunteer development Supported Fundraising Manager in events department. Involved in Hospice walk that raised £300,000. Supported corporate partnerships and committees and volunteer development



Western Education and Libary Board

• Derry/Londonderry/Doire

• Teacher

  • Sep 1991 - Jun 1992

  Worked in a number of schools teaching general subjects and geography and environmental science Worked in a number of schools teaching general subjects and geography and environmental science