Experience

Dialectic
• Puerto Rico
• Consumer Electronics
• 1 - 100 Employee
• VP Latin America

  • May 2023 - Present

Hyperice, Inc.
• United States
• Information Technology and Services
• 1 - 100 Employee
• Business Development and Sales Manager Mexico, LATAM, Caribbean and Canada

  • Aug 2020 - May 2023


Bose Corporation

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• • Apr 2010 - Jan 2020

  Oversaw development of Latin America and Mexico markets during paradigm shift; transferring operational focus from distributor to direct client interface. Directed inclusive P&L strategies; encompassing Colombia, Chile, and Mexico businesses, while managing a $125million budget.Built and maintained partner relationships with dealers, retailers, and other channels; associated with potential global markets; in order to capture forthcoming business opportunities, expand market footprint, and increment revenue. Led multi-disciplinary teams; including business managers and account managers; strategically placed in Miami, Mexico, Chile, Colombia, and Brazil to steer pipeline growth. Supervised fully owned subsidiary in Mexico with 8 direct reports and 15 indirect reports. Managed small scale business operations in Chile and Columbia while leading three employees and 25 promoters. Revamped sales force and appointed new talent ensuring consistent growth year over year. Collaborated with public relation teams to organize global events and launch new products. Identified and revamped customer accessible platforms, negotiated contracts, and executed repeat business strategies for customer service enhancements. Show less

• • Sep 2000 - Mar 2011

  I was appointed as Sales and Service Manager in 2001 and I directed business development in Latin America and Caribbean region while managing $20 million budget. Also, I led sale managers and supervised the implementation of business expansion and sale initiatives for American and Caribbean region. Lastly, I successfully developed regional business strategies and conducted across the board evaluation of sales and service operations, ensuring compliance with corporate global roadmap setting. Managed successful startup of two state-of-the art retail profit centers: San Juan, Puerto Rico produced over $5 million in annual sales and Sao Paulo, Brazil generated over $1 million USD annual sales. Achieved nationwide second rank by steering Puerto Rico retail operation. Recognized by coveted Summit Club Award for exceeding sales objectives. Surpassed $100m sale objective and maintained CAGR of over 18% in Mexico for consecutive seven years (FY13 to FY20), highest in company worldwide. Show less

• • Sep 1994 - Sep 2000

  Primarily responsible for the attainment of Latin Markets annual revenue targets and strategic business results by managing distributor activities in designated countries and selecting and developing new distributors. Responsible for overcoming obstacles and exploiting opportunities within assigned accounts. Create and implement strategic business plans to attain organizational and assigned accounts goals and objectives. Develop productive, consultative relationships with key personnel at assigned accounts as well as team members and Bose functional personnel. Maintain significant focus on delivering a superior experience to the end-user by developing and maintaining Bose advocates in designated accounts. Show less

• • Jan 1993 - Sep 1994

  responsible for event selling in the southern part of the US. Worked with key retailer like Circuit City, Campos, Video Concepts, Sears and others in the execution of event selling weekends.

• • Sep 1990 - Dec 1993

  Responsible for Bose area within the AAFES military store in Puerto Rico, in-charge of all Bose activity in the Bose area.