Pavlos Stavrou

Digital Marketing Specialist at MPM Distributors Ltd
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Nicosia, Cyprus, CY
Languages
  • Greek Native or bilingual proficiency
  • English Full professional proficiency
  • Lithuanian Elementary proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Cyprus
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2017 - Present

      • Administration of our e-shop (Wordpress). • Creation of several Facebook, Instagram, TikTok pages & Youtube channels. Administration of all social pages (creating calendars, budget, gathering visuals, scheduling campaigns, customer service). • Set budget for all social media spending and digital campaigns. • Creation and administration of a YouTube channel. • Launch of campaigns through Google Ads (Display, Search, Video, Dynamic Remarketing etc.) and constant monitoring and modifying settings. • Moderate use of Photoshop for the creation of visuals for special offers on TVs (and LED panels) inside stores. • Moderate use of Photoshop for the creation of social media post visuals. • Cropping and clipping videos with OpenShot software to create videos for TVs inside stores. • SEO using Google Search Console & Screaming Frog and sitemap generator. Submission to Google, Bing/Yahoo & Yandex. • Continuous improvement of skills through seminars and own research in websites/blogs/video channels regarding everything related to Digital Marketing. Show less

    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Aug 2019 - Present
    • Cyprus
    • Wellness and Fitness Services
    • Online Marketing Manager
      • Jul 2014 - Jul 2017

      • Website administration using Joomla and Wordpress after migration. • Design and launch of campaigns on Social Media (Facebook,Instagram) and Google AdWords (Google Search Network, Google Display Network, Google Remarketing list). • Created and installed a Google map in our website that contains the points of sale for our products. • Design new banners for the website/social media and advertising material for our online campaigns using Adobe Photoshop. Also design advertisements in printed form for uses in magazines etc. • Uploading new products to the proper category with product image and description for each product in Greek and English. • SEO using Google Webmaster tools and using metadata and keyword tags for each product, brand and category. • Created a sitemap using a tool and submitted it in Google and Bing index. Update the sitemap whenever is needed. • Monitoring the campaigns through Facebook Ads Manager, Google Analytics and Google Campaign Management. Making proper adjustments when needed. • Send weekly newsletter to our customers with important articles and product information. • Send weekly offers to pharmacies. • Posting on social media (Facebook, Twitter, linkedin, Instagram) about products, interesting images with tips, articles and related subjects on daily basis. • Host competitions on social media with great prizes for the participants. • Created a Youtube channel with important videos from our suppliers.Promote them through Social Media. • Reporting directly to the General Manager & Sales Manager on daily basis. Show less

    • Wellness and Fitness Services
    • Online Marketing Manager
      • Apr 2014 - Aug 2015

      • Website administration using PrestaShop (the CMS of our website). • Design new banners for the website and advertising material for our online campaigns using Adobe Photoshop. • Creation and launch of campaigns through Facebook (for direct clicks and to increase members) and Google AdWords (Google Search Network, Google Display Network, Google Remarketing list). • Uploading new products to the proper category and filling up all the details for each product. • Providing customer service through our Facebook page and through e-mail. • SEO using Google Webmaster tools and using metadata and keyword tags for each product. • Created a sitemap using a tool and submitted it in Google and Bing index. Update the sitemap whenever is needed. • Monitoring the campaigns through Facebook Ads Manager, Google Analytics and Google Campaign Management. • Online market research to identify popular products related to the field of our website and the competitiveness of our prices. • Creating facebook post images on topics that interest our audience. • Preparation and execution of product orders. • Reporting directly to the General Manager on daily basis. Show less

    • Lithuania
    • Software Development
    • 1 - 100 Employee
    • Online Marketing Manager
      • Sep 2013 - Dec 2013

      • Formulated a strategy on how to improve Sales Process, promotion of our new smartphone application and increase awareness of our website. • Implementation of the strategy step-by-step, which includes restructuring the website of the organization. • Extensive use of Adobe Photoshop to create material for the needs of our website and also various others graphics. Implementation of "tabbed" browsing style. Also, creation of printable brochures in Russian for customers. • Extensive use of Joomla with custom plug-ins,modules in order to reform the website to a user-friendly online portal. It also includes integrating a plug-in using API of LinkedIn for the purposes of linking accounts to our website. (Linkedin automatic log-in function) • Creation and launch of advertising campaign using Google AdWords tools and LinkedIn targeted advertising. • SEO (Search Engine Optimization) through Google. Added our website in the Google search index and added keywords in metadata for higher visibility in three languages. • Monitoring the campaign through Google Analytics, LinkedIn reports and GoogleAdwords Show less

    • Automotive
    • 1 - 100 Employee
    • Marketing Assistant intern at Nissan Cyprus
      • Feb 2013 - May 2013

      • Completed a project about improving After Sales Service. It's a complete step-to-step strategy that if followed can increase the awareness of Nissan owners and motivate them to start servicing their cars in the dealership. It also expands further to motivating audience to purchase a new Nissan. There is also a special promotional offer for private car mechanics that can purchase OEM parts from our dealership. And, finally a strategy that can be applied also to the rest of brands in the Group of Char. Pilakoutas Ltd. (BMW, Land Rover, Jaguar and Mini) Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Jul 2012 - Feb 2013

      • Operating cash point. • Virtual merchandising. Arranging stock to match the specifications of Debenhams. • Sending/Receiving stock from or to other Debenhams branches as special order for customers. • Assisting customers to choose the best possible clothes and accessories according their needs and budget. • Maintain the floor and making sure that everything is in the correct place. • Operating cash point. • Virtual merchandising. Arranging stock to match the specifications of Debenhams. • Sending/Receiving stock from or to other Debenhams branches as special order for customers. • Assisting customers to choose the best possible clothes and accessories according their needs and budget. • Maintain the floor and making sure that everything is in the correct place.

    • United Kingdom
    • Race Director
      • Mar 2010 - Jan 2011

      • Preparing new and current drivers to race. It includes registering new members, giving safety instructions and short briefing before every race in order to insure safe use of the track and safety between drivers. • Providing services within the cafeteria such as making coffee, serving, cleaning tables etc. • Making sure that each race is safe with specific control methods. Using radios and the computer software that controls the track on every race. • Cashier and administration duties. Selling beverages and drinks available on track. Replenishing the stock of drinks/snacks on daily or weekly basis. • On-site checking for membership validity of Go-Kart, quad bike, motard bike and car members. Show less

    • Cyprus
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Merchandiser
      • Jul 2009 - Sep 2009

      • Transferring digitally and manually stock from the warehouse. On daily basis specific amount and kind of stock had to be replenished. • Warehouse Manager Assistant. Completion of any other task that I was told by the warehouse manager. • Using specific software (SAP) for the transfer purposes. • Worked as Sales assistant on Saturdays. • Transferring digitally and manually stock from the warehouse. On daily basis specific amount and kind of stock had to be replenished. • Warehouse Manager Assistant. Completion of any other task that I was told by the warehouse manager. • Using specific software (SAP) for the transfer purposes. • Worked as Sales assistant on Saturdays.

Education

  • European University Cyprus
    Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
    2009 - 2013

Community

You need to have a working account to view this content. Click here to join now