Paul Smith
Senior Editor / Consultant at Adventure Motorcycle Magazine- Claim this Profile
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Bio
Paul Patronete
Working with Paul Smith for several years at Mercury Magnetics was an educating experience and so much fun. His positive spirit was infectious and his knowledge of marketing provided incredible results for Mercury Magnetics. He gave his all to his many projects and different responsibilities. Paul ALWAYS went way beyond the call of duty. It would be an honor and privilege to work with him again in the future. With Paul's help, he and I took Mercury Magnetics from being an almost obscure product line to being known as the world wide respected authority. If you need your small business to grow, contact Paul and he will take you to the next level...and beyond!
Roy Blankenship
Paul is a brilliant and experienced business person who can offer you an in-depth look at the marketplace and point you in the right direction. His advice has been timely and irreplaceable in my own business, and I consider him a friend and mentor.
Paul Patronete
Working with Paul Smith for several years at Mercury Magnetics was an educating experience and so much fun. His positive spirit was infectious and his knowledge of marketing provided incredible results for Mercury Magnetics. He gave his all to his many projects and different responsibilities. Paul ALWAYS went way beyond the call of duty. It would be an honor and privilege to work with him again in the future. With Paul's help, he and I took Mercury Magnetics from being an almost obscure product line to being known as the world wide respected authority. If you need your small business to grow, contact Paul and he will take you to the next level...and beyond!
Roy Blankenship
Paul is a brilliant and experienced business person who can offer you an in-depth look at the marketplace and point you in the right direction. His advice has been timely and irreplaceable in my own business, and I consider him a friend and mentor.
Paul Patronete
Working with Paul Smith for several years at Mercury Magnetics was an educating experience and so much fun. His positive spirit was infectious and his knowledge of marketing provided incredible results for Mercury Magnetics. He gave his all to his many projects and different responsibilities. Paul ALWAYS went way beyond the call of duty. It would be an honor and privilege to work with him again in the future. With Paul's help, he and I took Mercury Magnetics from being an almost obscure product line to being known as the world wide respected authority. If you need your small business to grow, contact Paul and he will take you to the next level...and beyond!
Roy Blankenship
Paul is a brilliant and experienced business person who can offer you an in-depth look at the marketplace and point you in the right direction. His advice has been timely and irreplaceable in my own business, and I consider him a friend and mentor.
Paul Patronete
Working with Paul Smith for several years at Mercury Magnetics was an educating experience and so much fun. His positive spirit was infectious and his knowledge of marketing provided incredible results for Mercury Magnetics. He gave his all to his many projects and different responsibilities. Paul ALWAYS went way beyond the call of duty. It would be an honor and privilege to work with him again in the future. With Paul's help, he and I took Mercury Magnetics from being an almost obscure product line to being known as the world wide respected authority. If you need your small business to grow, contact Paul and he will take you to the next level...and beyond!
Roy Blankenship
Paul is a brilliant and experienced business person who can offer you an in-depth look at the marketplace and point you in the right direction. His advice has been timely and irreplaceable in my own business, and I consider him a friend and mentor.
Experience
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Adventure Motorcycle Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Editor / Consultant
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Jun 2009 - Present
Bi-monthly print and online magazine dedicated to international adventure motorcycling -- the PEOPLE, stories, places, ride reports, reviews, techniques, tips, and culture. Adventure motorcycling is the fastest growing segment in the industry. Each year more people take to overlanding via motorcycles. It's easily one of the most exciting and immersive methods of travel. ADVMoto magazine keeps you informed, inspired and up-to-date on the latest methods while providing everything you need to know to get out there and do it. Show less
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Global Brand Development
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Glendale, California
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Partner
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Jul 1994 - Present
Think tank specializing problem solving of marketing issues for small- and medium-sized businesses or organizations. Focus is on creating, or establishing, top brand identities utilizing only the most relevant media and methodologies. Think tank specializing problem solving of marketing issues for small- and medium-sized businesses or organizations. Focus is on creating, or establishing, top brand identities utilizing only the most relevant media and methodologies.
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Mercury Magnetics
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Chatsworth, California
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VP Marketing
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Aug 2005 - Dec 2011
Manufacturer of the highest quality guitar amplifier transformers in the world. Transformers are the key components for these amplifiers and provide the platform from which guitar tone is formed. While at Mercury I raised the company from almost total obscurity to an international brand and industry leader. Manufacturer of the highest quality guitar amplifier transformers in the world. Transformers are the key components for these amplifiers and provide the platform from which guitar tone is formed. While at Mercury I raised the company from almost total obscurity to an international brand and industry leader.
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DeTemple Guitars
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Van Nuys, California
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CEO
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Jan 2000 - Oct 2008
DeTemple Guitars was one of the first major brandnames in the boutique guitar business. I started this company to help an old friend and to showcase his extraordinary workmanship and innovations. Within a few short years we took the company from literally zero to an internationally famous brandname. These coveted guitars are custom built only to order, cost in the neighborhood of $10K and command a several year waiting list. DeTemple Guitars was one of the first major brandnames in the boutique guitar business. I started this company to help an old friend and to showcase his extraordinary workmanship and innovations. Within a few short years we took the company from literally zero to an internationally famous brandname. These coveted guitars are custom built only to order, cost in the neighborhood of $10K and command a several year waiting list.
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DynaMedia
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Glendale and San Francisco, California
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CEO
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Aug 1978 - Aug 2004
Full-featured marketing communications agency specializing in new product or services campaigns -- handling primarily brand identity, collateral material, web, advertising and packaging. Our most famous product was "Hooked on Phonics," however, we were a major player in the infomercial industry where we routinely worked the majority of the Top 10 infomercial product campaigns at that time. Other clients included Warner Bros Records, IBM, SAS Institute, Microsoft and Apple. DynaMedia was a computer technology pioneer and played significant roles in the development of telecommunications, computer-based publishing and video editing methodologies. The company also had a publishing services division for magazines and college text book production (McGraw-Hill, etc.). After a 25-year run, the business was sold in 2004. Show less
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