Experience

Westons Cider

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Business Unit Controller (Tesco Group and Wholesale & Convenience Sector)

  • Jul 2019 - Present

• Business Unit Controller (Tesco Group)

  • Oct 2018 - Jul 2019



Kervan Gıda

• Türkiye
• Food and Beverage Services
• 300 - 400 Employee

• Commercial Director

  • Jul 2016 - Oct 2018



DCS Group (UK) Ltd

• United Kingdom
• Manufacturing
• 100 - 200 Employee

• Channel Director for Wholesale, Convenience and Professional

  • Dec 2015 - May 2016

  Promoted to this role in December 2015 after just 6 months with the company. Responsible for the delivery of £100m of sales. Managed 3 sub sectors, a team of 15 and 7 direct reports.Created and implemented the Channel Strategy for each sub-sector.Role was further expanded to include a Category Insights function within my responsibilities.

• Head of Wholesale

  • Jun 2015 - Dec 2015

  Responsible for £54m sales.Managed a team of 8 with 3 direct reports.Re-structured the team to optimise customer service and facilitate individual personal development.



Magners Irish Cider

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Channel Director for Wholesale and Convenience

  • Nov 2013 - Apr 2015

  Reporting into the Managing Director, I was responsible for the delivery of volume (700k HL), turnover (£42m) and net margin (£12m) for Magners GB branded and own label ciders. Managed a team of 10 with 4 direct reports. Reporting into the Managing Director, I was responsible for the delivery of volume (700k HL), turnover (£42m) and net margin (£12m) for Magners GB branded and own label ciders. Managed a team of 10 with 4 direct reports.



Aspall

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Sales Director

  • Apr 2012 - Sep 2013

  Reporting into the Managing Director, responsible for all Aspall's UK sales (£26m) and for the management of a sales team of 8 people.

• National Account Controller

  • Apr 2010 - Apr 2012

  Reporting into the Commercial Director, managed all of the Take Home Cider and Chilled Apple Juice customers for Aspall ranging from Multiple Grocers to High Street Retailers. Portfolio sales value of £6m and achived growth of +15% in each of the 2 years.



SALTAIRE BREWERY LIMITED

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Managing Director

  • Dec 2005 - Apr 2010

  Started up a micro-brewery and visitor centre in West Yorkshire selling casks and bottles of real ale to the UK and overseas markets. Within 3 years of launch, annual turnover exceeded £1m and the business had moved into profit. Started up a micro-brewery and visitor centre in West Yorkshire selling casks and bottles of real ale to the UK and overseas markets. Within 3 years of launch, annual turnover exceeded £1m and the business had moved into profit.



González Byass

• Spain
• Food and Beverage Services
• 200 - 300 Employee

• On Trade Sales Controller

  • Jul 2004 - Dec 2005

  Managing a team of 2 account managers, I created channel strategies, budgets and promotional plans from scratch for the GBUK On Trade team (which included Cash and Carry as well as wholesalers). Managing a team of 2 account managers, I created channel strategies, budgets and promotional plans from scratch for the GBUK On Trade team (which included Cash and Carry as well as wholesalers).



Holsten UK

• National Account Controller for Wholesale/C&C Sector

  • Dec 2002 - Jul 2004

  Managing a team of 3 and also directly managed the Booker account. Sales Value in this sector was £15m and +5% yoy growth was achieved.

• Senior National Account Manager for Multiple Grocers

  • Dec 2000 - Dec 2002

  Managed all fo the key multiple grocer retailers (exc Sainsbury's and Somerfield) and significantly grew the business for Holsten in this sector.



McVitie's Cake Company

• National Account Manager (Tesco, Iceland, Co-op)

  • Jun 1999 - Dec 2000

  Profitably grew MCC's busines within my portfolio by +30% yoy with the Tesco account increasing by +25% during this period. Profitably grew MCC's busines within my portfolio by +30% yoy with the Tesco account increasing by +25% during this period.



Bulmers Cider

• Brand Manager (Red Stripe and Amstel)

  • Jul 1997 - Jun 1999

  Created and executed strategic plans whilst developing the working relationship with the relevant brand owners and external agencies.

• National Account Manager - Co-op

  • Jan 1995 - Jul 1997

  Profitably developed H.P.Bulmer's business with the Co-op by achieving the volumes and budgetary spends in the account plan.

• Account Development Manafer for High Street/Convenience

  • Jan 1994 - Jan 1995

  Created and implemented the account plans for all of the retail members of the CBC/Nisa Group as well as the major convenience store chains (inc Alldays and 7-Eleven).

• Sales Executive (Cash and Carry depots in the East Midlands)

  • Mar 1993 - Jan 1994

  Identified and maximised business opportunities in targeted Cash & Carrys and Wholesalers.



Whitbread Beer Company

• On Trade Account Executive

  • Oct 1992 - Mar 1993

  Called and serviced free trade accounts to agreed criteria. Called and serviced free trade accounts to agreed criteria.



Scottish and Newcastle Retail

• Retail Promotions Manager for Trent Inns Ltd

  • Feb 1991 - Mar 1992

  Assisted in the developments of the Annual Promotional Plan, communicated this plan to all relevant departments and managers whilst monitoring its implementation. Assisted in the developments of the Annual Promotional Plan, communicated this plan to all relevant departments and managers whilst monitoring its implementation.



Home Brewery (Nottingham)

• Marketing Projects Manager

  • Oct 1989 - Feb 1991

  Managed the Home Brewery sponsored Pub Sports Leagues and competitions within the Home Brewery estate and assisted in managing Marketing Outlet Support for Tied and Free Trade outlets. Managed the Home Brewery sponsored Pub Sports Leagues and competitions within the Home Brewery estate and assisted in managing Marketing Outlet Support for Tied and Free Trade outlets.