Experience

ASM Global - Europe

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Head of Sales and Marketing at Bonus Arena, Hull

  • Oct 2017 - Present



Bonus Arena, Hull

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Head of Entertainment Sales and Marketing - Bonus Arena, Hull

  • Oct 2017 - Present

  Lead marketing strategies and campaigns for the Bonus Arena, Hull. Manage budgets to ensure appropriate reach and engagement with target audiences to maintain and develop the position of all three venues in the entertainment, events and conference markets locally, regionally and nationally. As part of the senior management team I take an active role in the development and implementation of the overall marketing strategies in order to maximize venue usage, income and attendance levels, as well as devise and evaluate marketing strategies for the non-event based offerings at the venues. I proactively manage all digital channels for each venue. I also manage PR activity for the venues’ activities and effectively manage relationships with promoters and external suppliers including media buyers, mailing houses and creative agencies and work with regional arts and tourism agencies to maximise promotional opportunities and maintain awareness of relevant regional initiatives. I also manage the box office teams to ensure effective use of ticketing and CRM systems. Show less



SMG Europe

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Nov 2011 - Oct 2017

  Employed by SMG Europe to head the marketing departments for entertainment venues The Baths Hall & The Plowright Theatre in Scunthorpe. Implement marketing and PR campaigns to promote the venues activities and programme. Responsibilities include: * Develop and implement marketing and PR campaigns for concerts and hires across both venues. * Implement marketing plans including the generation of content marketing, paid media, e-communications, digital marketing, social and third party promotions to drive ticket sales and secondary spends. * Develop and expand customer databases * Manage the Season Brochure process from design brief to distribution. * Develop, manage and update the website as required. * Develop, manage and implement a content and social media plan and to ensure all online activities are fully-integrated in campaigns. * Establish and maintain successful relationships with media agencies, ensure best value for money and report on effectiveness of the media to help guide on future campaigns. * Plan, organise and manage press events. The venues are amongst the best performing theatres in the Humber region. Show less



North Lincolnshire Council

• Scunthorpe

• Political Advisor

  • Sep 2007 - Aug 2011

  Advised 23 politicians on political matters of local, regional and national importance. Tasks included handling all inbound and outbound public relations enquiries and managing marketing campaigns. Advised 23 politicians on political matters of local, regional and national importance. Tasks included handling all inbound and outbound public relations enquiries and managing marketing campaigns.



Punktastic

• Musicians
• 1 - 100 Employee

• Founder

  • Apr 2000 - Sep 2010

  Founder of award-winning independent music community Punktastic. Oversaw launch and growth of website to take in tens of thousands of daily visitors from dozens of territories across the world. Worked on PR and marketing strategies with bands and labels from across the world to maximise exposure for tours, album releases and other events. Also experience as gig promoter, record label owner (with distribution in the UK, mainland Europe and Japan), freelance advisor to major label A&R departments and ad-hoc writer for mainstream music press. Show less



Scunthorpe Telegraph

• Scunthorpe

• Deputy News Editor

  • Jul 2001 - Sep 2007

  Started as trainee reporter and promoted through the company from senior reporter to Local Government Reporter, then to Chief Reporter and finally Deputy News Editor Started as trainee reporter and promoted through the company from senior reporter to Local Government Reporter, then to Chief Reporter and finally Deputy News Editor