Experience

University of Maryland Baltimore County

• United States
• Higher Education
• 700 & Above Employee

• Assistant Dean and Chief of Staff

  • Aug 2019 - Present



The Gerontological Soceity of America

• Washington D.C. Metro Area

• Director of Marketing

  • 2006 - Oct 2016

  Provided leadership and direction of Society's marketing efforts to drive revenue and growth. Developed and implemented organization’s marketing plan, wrote marketing content, and oversaw the visual design. ∙ Provided leadership and strategic direction of the Society’s membership recruitment and retention plan. ∙ Developed a comprehensive request for proposal and selection process for the redesign of organization’s website that included the integration of Society’s association management/customer relationship management software, online journal, and list management systems. ∙ Provided project management oversight of the Society’s web site design to include the supervision of contractors, sub-contractors, and organization’s staff. ∙ Managed and carried out the marketing communications program such as advertising, direct marketing materials, e-mail marketing, and coordination of external conferences and exhibits that increased organization’s visibility. ∙ Developed and analyzed market research to ensure Society’s products and services are met the needs of its members and customers. ∙ Assisted the Chairman of the Executive Director Search Committee in meeting logistics and research requirements; developed a request for proposal to seek the engagement of an executive search firm. ∙ Managed 1 professional staff. Show less



The Gerontological Society of America

• Washington,DC

• Senior Director of Membership, Communications, and Branding

  • 2006 - Oct 2016

  Advance the Society's ongoing mission to support its members, provide excellent customer service, and develop new methods to recruit and retain members that lead to membership growth. Ensure the consistent delivery of the organizational brand and image to maintain the Society’s long and rich heritage. ∙ Develop and implement the Society’s membership, communications, and public relations programs that meet or exceed organization’s performance objectives and attain maximum return for the Society. ∙ Direct the activities of the membership committee and ensure it successfully achieves its annual charges. Increased society’s membership by 9 percent. ∙ Monitor and analyze membership demographics and statistics to ensure that membership recruitment and retention goals are met. ∙ Oversee corporate communications and public relations functions. Direct brand management, public and media relations, and corporate positioning. Serve as managing editor of Society’s monthly newsletter, Gerontology News. ∙ Oversee and provide direction to the Information Technology Department to ensure that all information technology solutions provide optimal membership, customer service, and business operations. ∙ Prepare and present proposals to the board of directors, senior management, and staff that lead to new strategies and opportunities for organizational growth. ∙ Manage 3 professional staff. Show less



The Gerntological Society of America

• Washington D.C. Metro Area

• Senior Director of Membership & Marketing

  • 2006 - 2016

  Oversaw membership recruitment and retention goals, development and implementation of annual scientific meetings, scientific publishing, communications, and websites. Responsible for integrating all of Society’s existing business ventures to achieve maximum return for the organization. ∙ Responsible for the growth, health, and success of the organization’s core business areas: membership, scientific journals, scientific meeting, marketing, communications, and public relations programs. ∙ Directed the strategy and process of seeking qualified business proposals for the Society’s scientific journals. Process resulted in receipt of strong proposals from multiple academic publishers. ∙ Oversaw the development and logistics of Society’s annual scientific meeting and exposition; managed budget of $1.2 million. ∙ Increased annual scientific meeting revenue by 517 percent and attendance by 8 percent. ∙ Investigated and negotiated favorable future hotel and convention center contracts that maximized financial gain and mitigated financial risk to the organization. ∙ Managed 6 professional staff. Show less



AHCA/NCAL

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Consultant

  • 2004 - 2006

  Provided marketing consulting services and project management oversight on the development of promotional materials and exhibitor-related projects; analyzed internal and external prospect lists to consolidate and cleanse the marketing database of over 300 companies while managing sales and floor space planning of over 460 exhibit booths. Provided marketing consulting services and project management oversight on the development of promotional materials and exhibitor-related projects; analyzed internal and external prospect lists to consolidate and cleanse the marketing database of over 300 companies while managing sales and floor space planning of over 460 exhibit booths.



American Health Care Asssociation

• Washington D.C. Metro Area

• Director, Member Relations

  • 1997 - 2002

  Managed the operations of the database network, fulfillment, and customer support of the Facilitator software system used by nursing homes to measure quality of care within their facility. Negotiated the sale of the system resulting in a win-win contract for all parties, while developing and implementing a transition plan to ensure customer satisfaction with the new system provider. Managed the operations of the database network, fulfillment, and customer support of the Facilitator software system used by nursing homes to measure quality of care within their facility. Negotiated the sale of the system resulting in a win-win contract for all parties, while developing and implementing a transition plan to ensure customer satisfaction with the new system provider.



AHCA/NCAL

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Manager, Performance Measurement

  • 1997 - 2002

  Managed the operations of the database network, fulfillment, and customer support of the Facilitator software system used by nursing homes to measure quality of care within their facility. Negotiated the sale of the system resulting in a win-win contract for all parties, while developing and implementing a transition plan to ensure customer satisfaction with the new system provider.

• Manager, Product Development

  • 1997 - 2002

  Directed, wrote, presented, and executed publishing proposals and contracts for the development of all professional and educational publications, resulting in a 20 percent increase in non-dues revenue.



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Associate, Educational Development

  • 1990 - 1997

  Managed, led and directed a 12-person development team and 15-member advisory committee for the development of the second edition of Responding to Emergencies course and associated products while responsible for the direct control of a $300,000 budget.

• Analyst, Educational Development

  • 1990 - 1997

  Developed national first aid and CPR course training materials, managed the production and layout of three manuals and directed/coordinated photo and video shoots associated with a personally crafted educational workbook.